• 복식문화연구
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• 제22권5호
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.75-97
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• 2007

Recently, the growth of the Internet shopping malls around the world has been increasingly accelerated based on the great advances of IT. Nevertheless, in China the Internet shopping malls have not rewed up relatively. Therefore, this paper has a purpose to discover the factors influencing the vigor of the shopping malls in China and mechanisms on interrelationships among the factors, focusing on customers' trust. To analyze the Chinese Internet shopping mall market from a wider perspective, our research model includes the antecedents from the aspects of shopping mall quality, customer characteristics, environmental features through reorganizing comprehensively various factors considered in the previous studies, and uses customer trust as an intermediate factor and purchasing intention as a dependent factor. It is expected that the implications of this study can help Chinese government agencies related to Internet shopping malls and managers for them make decisions on their policies and strategies effectively.

• 경영과학
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• 제17권3호
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• pp.131-145
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• 2000

With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

• 디자인학연구
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• 제17권4호
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• pp.289-298
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• 2004

인터넷의 눈부신 성장은 소비자의 제품평가와 구매활동에 많은 영향과 변화를 주고 소비자들의 새로운 라이프스타일과 제품구매활동은 인터넷쇼핑몰의 발전을 촉진시키고 있다. 그러나 대다수의 인터넷쇼핑몰에서는 직접 경험을 통해 판단할 수 있는 경험재나 소비자들의 위험지각이 높은 고관여 제품보다 객관적 정보에 따라 이성적 판단이 가능한 저관여 제품이나 탐색재 등이 많이 취급되는 등 한계와 문제점을 가지고 있다. 따라서 본 논문은 인터넷 안에서 가상현실의 구현이 가능한 Web3D를 적용시켜, 급속히 변하고 있는 소비자들의 구매욕구와 새로운 마케팅 전략을 부합시키고 기존의 인터넷쇼핑몰이 가지고 있는 한계점을 극복할 수 있는 새로운 인터넷쇼핑몰에 대해 연구하였다. 특히 직접경험을 통한 구매를 선호하는 패션의류에 관련하여 Web3D를 이용한 인터넷의류쇼핑몰이 기존의 쇼핑몰에 비해 소비자의 제품에 대한 태도와 구매의도의 차이를 조사, 연구함으로써 Web3D 인터넷의류쇼핑몰의 새로운 가능성과 앞으로의 극복방안을 제시하였다.

• 한국의류산업학회지
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• 제6권2호
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• pp.184-194
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• 2004

The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.

• 한국의상디자인학회지
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• 제14권2호
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• pp.185-198
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• 2012

This study aims to find out the influential factors and the relative power of these factors on the clothing purchase decision in internet shopping mall. For this purpose, this study surveyed 500 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in August 2011. For statistical analysis descriptive statistics, reliability analysis, factor analysis and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, purchase decision is significantly affected by the expressional/physical properties of the product and product pictures. Second, purchase decision is significantly affected by the usefulness of shopping mall and the importance of purchase. Third, in consumer related factors, product value awareness, reliability of shopping mall, clothing involvement, psychological/economical perceived risks and age affect purchase decision. Fourth, in the regression analysis of the above significant variables on purchase decision, the order of power of these influential factors is expressional/physical properties of product, the importance of purchase, product picture, age and clothing involvement. The results of this study will help internet fashion enterprises to handle the variables of product, shopping mall, and consumer related for enhancing the purchase rate.

• 지식경영연구
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• 제9권3호
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

• 복식문화연구
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• 제11권6호
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• pp.808-825
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• 2003

The purpose of this study is to research the reasons of this outcome by comparing the consumers purchasing characteristics of the Internet shopping mall and cable TV home shopping. A questionnaire was designed for on-line survey panels residing in Korea and the period of the survey was from July 30 to August 6, 2002. 1362 questionnaires were collected and 665 were chosen. The Frequency, %, t-test, and x2-test was performed using Korean version of SPSS 10.0. The summarized results of this study are as follows: The reasons of purchasing Apparel products through Internet and Cable TV home shopping are low price, time Saving, and convenience. The Item that is purchased most often at the Internet shopping mall is casual T-shirt. In case of the cable TV home shopping, it is inner-wears. Most of the users were satisfied with the home shopping. There are significant difference in ‘inexpensiveness of price’, ‘variety of product’, ‘sufficiency of product information’, ‘easiness of searching product’, ‘security of personal information’, ‘convenience of order’ in the side of consumers satisfaction. The reason of not using the media shopping are as follows: ‘Distrust of the product’ appeared one of the main reason of not using internet shopping mall and cable TV home shopping, accounting for 34.3%(Internet)/25.3%(Cable TV) of all respondents, followed by ‘absence of products(18.7%)’, In case of the cable TV home shopping, ‘lack of necessity of home shopping(24.7%)’ was the main reason.

• 한국의류학회지
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• 제29권9_10호
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• pp.1349-1358
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• 2005

Generally apparel products were recognized as an incongruent product type which direct search was needed for. But nowadays apparel products were ranked as a second product type next to electronics in sale amount of internet shopping mall. Therefore more detailed study on which attributes of fashion products are more successful and suitable in internet shopping mall is necessary. This study was executed to analyze common attributes of successful apparel in internet shopping mall on the basis of real sale data, and then to help internet apparel marketer plan marketing strategies more efficiently. Common attributes of successful apparel products in internet shopping-mall in terms of product, price and promotion attributes were identified. 240 products which were loaded in bestseller section of internet shopping-mall for 8 weeks from November to December, 2004 were analyzed. The results are as follows. First, products ratio for women ($76.7\%$) were higher than for men($18.3\%$). And the amount of each apparel product types purchased by consumers were ranked in the order of leather/fur coat, woven coat, inner wear, jacket, T-shirts, pants, training wear, suit, knit wear etc. and basic style dominated in $74.2\%$. General brands ($69.2\%$) that had price competitiveness were preferred to famous designer brand, national brand and PB brand. Preferred level of price was ten thousand to fifty thousand won. For promotion skill, in order of just one product, product adding promotion product and package set were preferred. Regular price, less than $50\%$ off and more than $50\%$ off price showed no difference in preference. Product planning strategy for internet apparel marketer was followed on the basis of these results.

• 한국유통학회지:유통연구
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• 제9권2호
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• pp.1-27
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• 2004

본 연구는 오프라인 기반의 기업이 신경로의 설계 관점에서 새로운 B2C 형태의 인터넷 쇼핑몰을 채택하려는 의도에 영향을 미치는 결정요인을 규명하고자 하였다. 이러한 연구를 통해, 인터넷 유통경로를 고려한 경로설계전략을 수립하는 기업들에게 실무적 시사점을 제공하는데 연구목적을 두었다. 연구결과, 첫째, 기업들이 인터넷 쇼핑몰에 대한 지각된 상대적 혜택수준, 조직준비성, 대내외적 압력수준이 높을수록 인터넷 쇼핑몰 채택의도는 높아지는 것으로 나타났고, 지각된 장애요인의 수준이 높을수록 인터넷 쇼핑몰의 채택의도도 낮아지는 것으로 나타났다. 본 연구의 이론적 시사점과 실무적 시사점을 제시하였으며, 덧붙여 연구과정에서 나타난 한계점과 미래 연구방향에 대해 논의하였다.