• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• International Commerce and Information Review
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• v.14 no.2
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• pp.497-521
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• 2012

This paper is to conduct comparative analysis of the impact of overall logistics service quality and its different influence across countries in internet shopping mall context. After reviewing the different approaches given by the literature, SEM analysis was used to testify the hypotheses. A questionnaire based on personal survey was conducted from internet shopping mall users in Korea, China, Japan. This paper collected data from 786 respondents in the countries. Structural equation modeling was also applied to these data to test relationships among the variables in the study. The empirical results of this study are summarized as follows. First, overall logistics service quality of internet shopping mall has a positive direct effect on the consumer assurance as well as consumer satisfaction. Second, consumer assurance and consumer satisfaction have mediated effects between overall logistics service quality and post-purchasing behaviors intention. Third, its effect size of the '$GLSQ{\rightarrow}$ consumer assurance' and the '$GLSQ{\rightarrow}$ consumer satisfaction' links are the same in each country. However, that of the consumer assurance and the consumer satisfaction for the organizational performance are different for each country.

• The Journal of Information Systems
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• v.15 no.3
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• pp.131-157
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• 2006

A lack of trust in the technical and institutional environments surrounding the web can hinder e-commerce adoption, because Internet social cues are minimal and trust is difficult th establish. Web vendors must act purposefully to overcome consumer perceptions of uncertainty and risk by building trust-both in their own web sites and in the broader Internet environments. Trust makes consumers comfortable by sharing personal information making purchases, and acting on web vendor advice-behaviors essential to wide-spread adoption of e-commerce. Understanding the nature and antecedents of trust is, therefore, a major issue for both Internet researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust therefore, making it difficult to compare results across studies. This study tried to and the empirical relationships among the trust-related factors on the usage of Internet shooing mall. The model includes five high-level constructs-disposition to trust institution-based trust trusting beliefs, trusting intention and environmental factors. The results showed that the disposition to trust and the environmental factors had a significant effect on the web site trust however, their effect was not consistent Moreover, the model suggested in this study need to be extended including with the more sociological factors and results in this study required to be verified with those extended model.

• Journal of Distribution Science
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• v.20 no.1
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• pp.77-85
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• 2022

Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

• International Commerce and Information Review
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• v.11 no.3
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• pp.101-123
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• 2009

This research which applied with Uses and Gratification Theory tried the comparative analysis between internet purchasers and internet non-purchasers by the user's motivation, attitudes, and behavior in Mongolia, By utilizing the two-group discriminant analysis method, which tested the hypotheses of this study. In Internet Market of Mongolia, This research classifies all internet consumers into internet purchasers, and non-internet purchasers and examines the differences in motivations, behaviors, and attitudes between the two groups; based on the assumption that these two groups have different needs and expectations while using the internet. The two group discriminant analysis was conducted to identify a lot of differences between the two groups. Research results show that important differences are found in motivations for using the Internet, attitudes toward the Internet, amount of Internet usage, and frequency of visiting a certain type of Web site. In the practical aspect, This result provides an understanding of the Mongolia Internet shopping, also it could give some valuable implication for the Internet company marketers who are trying to find out how to penetrate into Mongolia internet market.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.13-25
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• 2011

This study investigates the factors influencing consumer's channel selection for luxury fashion items, specifically the effect of (i) perceived luxury benefits, (ii) perceived online shopping risks, (iii) demographics, and (iv) purchasing behavior. A survey questionnaire was developed and implemented to measure the perceived luxury benefits, perceived online shopping risks, purchasing behaviors, and consumer demographics. A total of 396 responses were analyzed by one-way ANOVA, cross-tab, and multinomial logit analysis with SPSS18.0. The results are as follows. First, those who shop in offline shopping channels tend to be heavy buyers that look for product quality and conspicuousness. They perceive low risks from online shopping and purchase few bag items offline. Second, those who shop online tend to be men and perceive the high benefits of economic value. Third, those who shop in multi channels tend to be men, search for information via the Internet, and purchase few accessory items. Implications for multichannel strategies are suggested.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.260-271
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• 2020

Smartphones provide blind users with screenreader as an accessibility tool. However, blind users often experience difficulties accessing online shopping malls via smartphones due to their inconsistent and image-based layouts. To enable screenreader users to get access to the detailed information about products while they are shopping online, we have developed BarrierFreeShop, an accessible mobile shopping application for people with visual impairments. BarrierFreeShop has three accessibility features: (1) layout automation, (2) review summarization, and (3) optical character recognition. We conducted a user study with 80 participants with visual impairments where they were asked to use BarrierFreeShop for a month. The findings revealed the effectiveness of our app in terms of speed and post interview feedback. We have also discovered typical shopping experiences that participants had during the test. This research suggests that computer vision technologies can improve accessibility issues in online shopping malls. In addition, we have confirmed that extracting contents from images help people with visual impairments to get better access to product information.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.151-158
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• 2012

This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.21-49
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• 2008

The area of the internet shopping mall heavily relies on new emerging information technologies, and it essentially requires delicate marketing model to support consumer behavior. RSS, which is one of the representative Web 2.0 technologies, is the system that distributes digital contents without any Web browser. RSS is expected not only to be very useful in online marketing but also to become actively applied on various areas such as online newspapers and blogs. AISAS model was proposed to complement the AIDMA model that did not cover the new changing customer behaviors of online commerce environment such as search and share. In this research, we propose a marketing model which utilizes RSS based on the AISAS model to support internet shopping malls. With our marketing model, internet shopping malls are expected to provide required services to the customers at every AISAS step. Moreover, it can provide integrated services by connecting all service components of each step. We utilized RSS in our model to implement those services because RSS has many advantages on supporting search and share of product information.

• Journal of the Korean Operations Research and Management Science Society
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• v.24 no.4
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• pp.49-62
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• 1999

Since the Internet was applied for commercial purpose, many companies have been making use of the Internet in electronic commerce and the Internet has brought many changes on consumer and supplier behaviors. It seems that consumers and suppliers can obtain more accurate information rapidly and pay less for the same product/service than in traditional commerce. This study tries to investigate the difference in the cost factors perceived by consumers between traditional commerce and the Internet commerce. Empirical results show that there is no significant difference in consumers' perception of cost factors between traditional commerce and the Internet commerce. Contrary to general perception, a large number of consumers do not believe that the Internet commerce is generally more economical than traditional commerce. The factors where the consumers think Internet commerce has cost advantages are search cost and purchasing cost. However, consumers are understanding the benefits of the Internet commerce and are expecting that Internet commerce bring about economic advantages in consumer markets in the near future.