• 한국의류산업학회지
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• 제10권4호
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• pp.526-536
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• 2008

This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation. Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu. Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 12.0 statistic program. The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior. The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior. With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well. The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had.

• 한국의류산업학회지
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• 제26권1호
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• pp.88-98
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• 2024

With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

• 복식
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• 제64권5호
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• pp.125-140
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• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.

• 패션비즈니스
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• 제22권1호
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• pp.41-55
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• 2018

The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.

• 인터넷정보학회논문지
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• 제20권5호
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• pp.67-77
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• 2019

Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.

• 한국식품조리과학회지
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• 제32권5호
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• pp.619-626
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• 2016

Purpose: This study aims to provide important methods to increase egg usage eggs in communal food services, based on the knowledge and awareness of the dietician. Methods: A survey on 200 dieticians in various aspects, such as egg purchase, utility, importance of egg dishes and allergy awareness was conducted. Result: Dieticians' highest consideration in purchasing eggs were cost (41.5%) and food safety certification (41.0%); the 88.6% of purchases were general egg. The most inconvenient issues in the purchase were inability to confirm freshness (42.0%), frequent breakage (23.5%) and inconvenience in shell disposal (18.5%). During the process of cooking, cracking egg shells (49.5%) and disposal of shells (14.0%) were marked as the major inconveniences. When questioned on intention to purchase liquid and powder eggs to overcome the shell disposal inconvenience, 64% answered no, with distrust in food safety (44.5%) being the major concern. The frequency of using eggs as the main ingredient was 1~2 times per week, with 49.0%. Food service customers favored rolled omelet (36.7%) and steamed egg (20.6%), and the most used utensil was the frying pan (56.5%). When important factors in egg dishes, namely diverse menu, taste, nutrition, consumer satisfaction and allergic reaction were surveyed, most answered that all 5 factors were important. Conclusion: For increasing egg dish inclusions in communal food service, the safety assurance, increase in liquid and processed egg use, and supply of cooking utilities are necessary.

• 한국정보시스템학회지:정보시스템연구
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• 제22권3호
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• pp.25-42
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• 2013

Recently various kinds of Information Technology services are created and the quantities of the data flow are increase rapidly. Not only that, but the data patterns that we deal with also slowly becoming diversity. As a result, the demand of discover the meaningful knowledge/information through the various mining analysis such as linkage analysis, sequencing analysis, classification and prediction, has been steadily increasing. However, solving the business problems using data mining analysis does not always concerning, one of the major causes of these limitations is there are some analyzed data can't accurately reflect the real world phenomenon. For example, although the time gap of purchasing the two products is very short, by using the traditional sequencing analysis, the precedence relationship of the two products is clearly reflected. But in the real world, with the very short time interval, the precedence relationship of the two purchases might not be defined. What was worse, the sequence of the purchase intention and the sequence of the purchase realization of the two products might be mutually be reversed. Therefore, in this study, an expanded sequencing analysis methodology has been proposed in order to reflect this situation. In this proposed methodology, the purchases that being made in a very short time interval among the purchase order which might not important will be notice, and the analysis which included the original sequence and reversed sequence will be used to extend the analysis of the data. Also, to some extent a very short time interval can be defined as the time interval, so an experiment were carried out to determine the varying based on the time interval for the actual data.

• 한국융합학회논문지
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• 제9권7호
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• pp.285-291
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• 2018

본 연구의 목적은 미용기업의 친환경 경영활동과 소비자 의사결정의 관계를 분석하는 것에 있다. 본 연구는 미용기업을 이용하는 소비자를 대상으로 한 설문지 355부의 자료를 SPSS v.18.0 통계 패키지 프로그램을 활용하여 분석하였다. 분석결과 친환경 경영활동의 속성은 에너지 절약, 지역사회공헌, 친환경 서비스 3개의 요인으로 구분 되었고 소비자의사결정의 속성인 구매의도, 구매평가, 재구매 3개의 요인에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과 소비자 의사결정에 있어서 미용기업의 친환경 경영활동이 기업의 성공적인 마케팅 전략에 중요한 요소임을 알 수 있었다. 본 연구는 미용기업의 친환경 경영활동을 유형화하여 연구한 점에서 의의가 있다고 할 수 있다. 본 연구를 통해 향후 미용기업의 친환경 경영활동에 친환경제품사용, 친환경정보의 제공, 친환경적인서비스를 마케팅 요소로 활용한다면 성공적인 마케팅 효과를 기대할 수 있을 것이다.

• 복식문화연구
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• 제30권5호
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• pp.656-674
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• 2022

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

• 대한지역사회영양학회지
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• 제28권4호
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• pp.329-339
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• 2023

Objectives: This study aims to explore consumer awareness and usage patterns of local food in Jecheon city during the COVID-19 pandemic, contributing to the establishment of the Jecheon City Food Plan. Methods: Surveys were conducted from July 24 to August 24, 2021, using a combination of web-link and self-administered methods for adults living in Jecheon city (n = 250). Descriptive analysis, t-test, importance and satisfaction analysis (ISA) of local food choice attributes were performed using SPSS Statistics. Results: Participants prioritized freshness when purchasing agricultural products. The freshness of Jecheon local food was the selection attribute with the highest consumer satisfaction and could provide purchase motivation. Approximately 73.6% of respondents understood the concept of local food, and 70% were familiar with Jecheon's local food. Notably, 94.8% expressed an intention to purchase but held negative views on selling local food in other areas. The need to increase the supply of local food to vulnerable populations and public school catering was highly recognized. The ISA identified 'affordable price', 'delivery service', and 'product information' as areas requiring improvement. On the other hand, 'freshness of products', 'quality for the price', and 'support for local farmers and economy' were identified as attributes to be maintained and strengthened. Conclusions: Consumers in Jecheon city recognized local foods as more than just 'consumer goods'. Our findings suggest the need for further research on local food revitalization and more comprehensive local food planning to enhance consumer satisfaction.