• Journal of the Korea Academia-Industrial cooperation Society
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• 제16권4호
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• pp.2726-2736
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• 2015

This study aimed to investigate the determinants of patients satisfaction and intent to revisit oriental medical hospitals. The level of overall patient satisfaction was used as an intervening variable and the level of intent to revisit was used as a dependent variable. The sample used in this study consisted of 578 patients from 3 oriental medical hospitals located in Chungnam Province. Data were collected from October 2014 to December 2014 with a structured and self-administrated questionnaire and analysed using path analysis. The results of the study indicate that oriental medical hospitals should make an effort to improve the overall satisfaction of patients, in the case of outpatient, especially focusing on the doctors' service and medical procedure, and in the case of inpatient, especially focusing on the facilities convenience, medical price and hospital ward life which will lead to high level of intent to revisit of patients.

• Journal of Digital Convergence
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• 제16권10호
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

• Journal of Digital Convergence
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• 제18권1호
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• pp.147-157
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• 2020

The purpose of this study was to investigate the factors influencing the intent to revisit among health screening center customers. The subjects were 195 customers of a health screening center. The intent to revisit was positively correlated with customer satisfaction and word-mouth communication. Multiple regressions showed that customer satisfaction and perceived health status explained 29% of the variance of the intent to revisit. In order to increase the intent to revisit, hospital and nursing managers should strive to improve customer satisfaction. In particular, strategies to arrange explanation of the result consultations, individual health management tailored to customers' needs, and customers-relationship management for continuing relations with the customer should be needed. In addition, it will be needed to expand the roles of nurses who are working in the health screening center from simple heath check or customer reception to active health education and continuous health screening plan after initial one.

• Culinary science and hospitality research
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• 제18권5호
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• pp.146-164
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• 2012

This study aims to investigate the influence of person-organization(P-O) fit on job satisfaction, and turnover intent mediated through goal commitment using structural equation modeling. An experimental design is applied to test seven hypotheses that reflect the research questions. Five star deluxe hotel employees are targeted for sampling. A total of 180 faithful cases out of 250 cases have been analyzed. To analyze the data, descriptive statistics and multivariate analysis of variance, and structural equation modeling(SEM) are employed using SPSS 19.0 and AMOS 4. The results indicate the hotel employees' perceived P-O fit is positively associated with goal commitment and job satisfaction while negatively linked with turnover intent. Also, goal commitment has a positive effect on job satisfaction while having a negative effect on turnover intent, mediating between P-O fit and organizational outcomes. Therefore, the needs to evaluate P-O fit and goal commitment during recruitment and after organizational entry have been raised.

• Management & Information Systems Review
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• 제31권4호
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• pp.217-236
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• 2012

This study attempts to suggest a model on the factors of the experiential intent. We propose a model that includes (1) the entertainment, aesthetic, empathy, information as exogenous constructs, (2) utilitarian value and hedonic value, as mediating constructs (3) experiential intent, as endogenous construct. To test the model, we analyze the data using the LISREL structural modeling. The results of our analyses suggest, as expected, that program traits -entertainment, aesthetic, empathy, information- influence utilitarian value and hedonic value, in turn, utilitarian value and hedonic value influence the experiential intent. We conclude with a discussion of managerial implications, including the potential to advance understanding the factors of experiential intent on broadcast program.

• Korea Journal of Hospital Management
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• 제4권1호
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• pp.21-40
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• 1999

This study attempts to analyze the relationship between various job-related factors and the intent to turnover of employees working at different types of hospitals/clinics in urban and rural areas. The data was compiled from 1,506 employees in 21 hospitals and 10 clinics located in Kyung-gi Do. Korea, using a self-administered questionnaire. Major findings are as follows: 1) The intent to turnover was higher for the employees of small hospitals located in rural areas. It was also higher when the employees were less than 30 in age, female, single, had not received college education, and had worked for 2-5 years in their hospitals. 2) An important factor affecting the intent to turnover was job satisfaction, which in turn had a strong correlation with the job itself(opportunity of utilizing abilities and skills, subjective value attached to the current job, sense of accomplishment) and had a rather weak correlation with salary, supervision, promotion and co-worker relationship. 3) In the analysis by job category, it was found that, besides job satisfaction, the intent to turnover was significantly affected by the job itself in case of administrative personnel and by the level of salary in case of nurses. 4) For a successful management of turnover, hospitals need to develop (a) programs for improving adaptive abilities of 'new' employees(who have worked for less than 2 years), and (b) for the other employees(who have worked for more than 2 years), strategies for enhancing job satisfaction by providing the environment where they can show their maximum abilities.

• Human Ecology Research
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• 제58권4호
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• pp.539-560
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• 2020

This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

• Journal of the Korea Society of Computer and Information
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• 제26권6호
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• pp.115-127
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• 2021

It is not an easy task for a user to find the correct documents that a user really wanted at once from a vast amount of the search results. For this reason, various methods of recommending documents by taking the user's preferences into consideration based on the user's document browsing history have been proposed. However, the document recommendation methodology based on the document browsing history also has a limitation that only the information the user has viewed is utilized, but the intent of the user searching for the document is not fully utilized. Therefore, we propose a document recommendation method based on the user's search intent that utilizes information on "Why" the user reads the document, instead of the information on "Who" reads the document. In order to confirm the feasibility of the proposed methodology, an experiment was conducted by analyzing 239,438 actual user's search history of one of the most popular e-commerce platform companies in Korea. As a result, our methodology showed superior performance compared to the existing content-based or simple browsing history-based recommendation model.

• Journal of Industrial Convergence
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• 제19권6호
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• pp.145-153
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• 2021

This study empirically verified whether there is a dual mediating effect of individual optimistic bias and information security intention in the relationship between information security attitude and information security behavior of social welfare college students. The subjects were 295 college students majoring in social welfare. Spss Process macro was used for analysis. As a result. first there was a significant positive correlation between the variables. Second in the relationship between information security attitude and information security behavior, individual optimistic bias and information security intent each had a simple mediating effect. Third when an individual's optimistic bias and information security intent were simultaneously input, each had a simple mediating effect. Fourth there was a double mediating effect between individual optimistic bias and information security intent. This study provided basic data for the expansion of information security model and information security education of social welfare students.

• The Journal of the Convergence on Culture Technology
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• 제10권3호
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• pp.259-265
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• 2024

This paper analyzed the relationship between human resource development intent, human resource development implementation, firm's competitiveness. In addition, the indirect effect of organizational commitment was also assumed. The data for the research were integrated at the company level(500 companies) and used the data of 9,516 employees collected in the 2nd survey of "the Human Capital Company Panel II" of the "Korea Research Institute for Vocational Education and Training". The structural equation modeling was useed to analyze the analysing model. According to the analysis results, HRD intent had a positively significant effect on firm's competitiveness. And HRD implementation had a positively significant effect on firm's competitiveness. From the indirect effect through bootstrapping analysis, the organizational commitment showed indirect effects from HRD intent and HRD complementation to firm's competitiveness.