Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Determinants of Patients Satisfaction and Intent to Revisit Oriental Medical Hospitals

한방병원 환자 만족도 및 재이용 의사 결정요인

  • Park, Hyun-Suk (Department of Health Service Management, Daejeon University)
  • 박현숙 (대전대학교 경영대학 병원경영학과)
  • Received : 2015.01.20
  • Accepted : 2015.04.09
  • Published : 2015.04.30
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Abstract

This study aimed to investigate the determinants of patients satisfaction and intent to revisit oriental medical hospitals. The level of overall patient satisfaction was used as an intervening variable and the level of intent to revisit was used as a dependent variable. The sample used in this study consisted of 578 patients from 3 oriental medical hospitals located in Chungnam Province. Data were collected from October 2014 to December 2014 with a structured and self-administrated questionnaire and analysed using path analysis. The results of the study indicate that oriental medical hospitals should make an effort to improve the overall satisfaction of patients, in the case of outpatient, especially focusing on the doctors' service and medical procedure, and in the case of inpatient, especially focusing on the facilities convenience, medical price and hospital ward life which will lead to high level of intent to revisit of patients.

본 연구는 한방병원 이용 환자들의 의료서비스 만족도와 재이용의사 결정요인을 파악하여 향후 한방병원 경쟁력 강화전략의 기초자료를 제공하고자 시행되었다. 의사, 간호사, 직원 등의 인적 서비스 요소와 진료과정, 진료비 청구, 병원내 환경, 병원내 시설, 입원생활 만족도 등의 인적 외 서비스 요소 등 총 8개의 요인별 만족도가 전반적 만족도와 재이용 의사에 직접적인 영향을 미치며 한편으로는 각 요인들이 전반적 만족도를 통하여 재이용의사에 간접적인 영향도 미친다는 하나의 경로모형을 분석의 기본틀로 설정하였다. 충남지역 한방 병원 3개소의 외래 및 입원환자 578명을 대상으로 2014년 10월부터 12월까지 구조화된 설문지로 자료를 조사하였다. 분석결과 유의한 변수는 외래의 경우 전반적 만족도, 의사의 진료, 진료과정에 대한 만족도이었으며, 입원의 경우에는 전반적 만족도, 병원시설, 진료비, 병동생활에 대한 만족도가 중요한 변수로 분석되었다.

Keywords

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