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http://dx.doi.org/10.14400/JDC.2020.18.1.147

Factors Influencing Intent to Revisit of Health Screening Center Visitors  

Bang, Eun-Pil (Health Promotion Center, Jeju Hankook Hospital)
Kim, Jeong-Hee (College of Nursing, Jeju National University)
Publication Information
Journal of Digital Convergence / v.18, no.1, 2020 , pp. 147-157 More about this Journal
Abstract
The purpose of this study was to investigate the factors influencing the intent to revisit among health screening center customers. The subjects were 195 customers of a health screening center. The intent to revisit was positively correlated with customer satisfaction and word-mouth communication. Multiple regressions showed that customer satisfaction and perceived health status explained 29% of the variance of the intent to revisit. In order to increase the intent to revisit, hospital and nursing managers should strive to improve customer satisfaction. In particular, strategies to arrange explanation of the result consultations, individual health management tailored to customers' needs, and customers-relationship management for continuing relations with the customer should be needed. In addition, it will be needed to expand the roles of nurses who are working in the health screening center from simple heath check or customer reception to active health education and continuous health screening plan after initial one.
Keywords
Intention; Facilities & services utilization; Patient satisfaction; Communication; Mass screening;
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Times Cited By KSCI : 3  (Citation Analysis)
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