• 제목/요약/키워드: information reliance

검색결과 173건 처리시간 0.025초

외식산업의 위험 커뮤니케이션이 소비자의 심리적 반응과 태도에 미치는 영향 (A Study on the Effect of Risk Communication on Consumers' Psychological Response and Attitude in the Foodservice Industry)

  • 송경숙
    • 한국조리학회지
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    • 제15권3호
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    • pp.324-343
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    • 2009
  • 본 연구는 외식산업의 위험 커뮤니케이션에 대한 소비자들의 심리적 반응과 태도에 미치는 영향을 규명하는데 목적을 두고 검증하였는데, 그 결과는 다음과 같다. 첫째, 위험 커뮤니케이션과 정보 신뢰간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 정보 신뢰는 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 정보 신뢰는 윤리성에 대한 지각이 높아지며 정보 신뢰는 높아지는 것으로 나타났다. 둘째, 위험 커뮤니케이션과 위험 지각간 관계에서는 위험 커뮤니케이션의 안전성에 대한 지각이 높아지면 위험 지각은 높아지는 것으로 나타났고, 위험성에 대한 지각이 높아지면 위험 지각은 환경성에 대한 지각이 높아지면 위험 지각은 윤리성에 대한 지각이 높아지면 위험 지각은 0.234 높아지는 것으로 나타났다. 셋째, 위험 커뮤니케이션에 대한 정보 신뢰와 위험 지각간 관계에서는 위험 커뮤니케이션에 대한 정보 신뢰가 높아지면 위험 지각은 높아지는 것으로 나타났다. 넷째, 정보 신뢰와 소비자 태도간 관계에서는 만족도에 있어 정보 신뢰가 높아지면 만족도는 0.681 낮아지는 것으로 나타났고, 구전 의도에 있어 정보 신뢰가 높아지면 구전 의도는 낮아지는 것으로 나타났다.

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The Influence of SNS Characteristics on Tourist Attractions Preference : Focus on China

  • Yu, Wang;Lee, Jong-Ho;Kim, Hwa-Kyung
    • 유통과학연구
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    • 제12권9호
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    • pp.53-63
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    • 2014
  • Purpose - The rapid spread of SNS and increase of SNS users have heralded great changes in the tourism industry. Therefore, this study focused on how SNS characteristics- usefulness, convenience, interactivity, and intimacy - influence diffusivity, reliability and, consequently, user's preference for tourist attractions. Research design, data, and methodology - This study is designed not only to collect data with a questionnaire survey but also to test hypotheses with SEM by SPSS 18.0 and AMOS 18.0. Results - Usefulness, interactivity, and intimacy positively affect diffusivity, whereas convenience does not positively affect diffusivity. In addition, intimacy has a negative influence on reliability. However, diffusivity and reliability have positive impacts on the preference for tourist places. Conclusions - Certain characteristics of SNS facilitates the spreading of SNS tourist information. Usability and interactivity have positive impacts on the reliance of tourist information. Better communication can enhance the reliance of travel information. The influence of spreading tourist information has a positive influence on its reliance. Extension and reliance can have positive effects on the preference for tourist attractions.

소비자 식품안전 체감도에 따른 식생활만족도에 관한 연구 : 식품안전정보 신뢰의 조절효과 중심으로 (A Study of Korean Consumers on Dietary Satisfaction to Sentiment Index about Food Safety : Focusing on Moderating Effects of Reliance to Food Safety Information)

  • 임해파;이승신
    • 가정과삶의질연구
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    • 제34권3호
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    • pp.15-26
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    • 2016
  • Food is a kind of unconditional element for the health and survival of humanity. Eating is the most principle desire for humans among others, which can make humans feel stability and pleasure when the desire is well satisfied. The attention to food safety is increasing and food safety accidents are happening constantly, which makes the anxiety to food safety become more serious. Especially after the WTO, the floating of food hazards between countries are increasing, which makes the problems of food safety not just limited to inland but has become a matter of common interest internationally in this liberalization era. Therefore, institutional preparation and persistent management and supervision are necessary for increasing dietary life satisfaction as well as securing food safety. Meanwhile, the consumers also need to understand and trust the food safety information, and have the ability of personally pursuing a safe diet. In this study, sentiment index about food safety and dietary satisfaction were centered on Korean consumers and the factors having an effect on dietary satisfaction were analyzed. Moreover, whether the reliance to food safety information had a moderating effect on the sensory level of food safety and satisfaction to dietary food was also confirmed. The main results were different with those concluded by J. Yun and S. Joo (2014). The sensory level of food safety was decided by the reliance to food production distribution provision safety, anxiety to food varieties, and food token. The reliance to food production distribution provision safety was lower than the average level. The anxiety to food varieties was slightly higher than the average level. The reliance to food safety information was generally lower than the medium level which showed the distrust to food safety information. The satisfaction of diet by the consumers showed a slightly lower level than the average level. In addition, the reliance to food safety information had a moderating effect on the sentiment index about food safety and dietary satisfaction. Therefore, the consumer organizations or the government should actively expand various consumer education related to food safety in order to apprehend the concrete variables which can have effects on the satisfaction of diet and transform the precise information into accurate knowledge.

생명보험회사에 대한 만족도, 신뢰도, 충성도에 영향을 미치는 요인 분석 (An analysis of the factors influencing satisfaction, reliance, and loyalty to the life insurance companies)

  • 강중철;정세창
    • Journal of the Korean Data and Information Science Society
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    • 제20권4호
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    • pp.713-717
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    • 2009
  • 본 연구의 목적은 생명보험 계약자의 보험회사에 대한 만족도, 신뢰도, 충성도에 영향을 미치는 요인을 분석하는데 있다. 보험회사에 대한 만족도, 신뢰도, 충성도에 영향을 미치는 요인을 크게 보험회사의 특성과 판매자의 특성으로 나누어 분석한다. 연구방법은 요인분석과 회귀분석을 사용한다. 요인분석 결과 만족도, 신뢰도, 충성도 및 판매자의 특성에서는 1개의 요인, 보험회사의 특성에서는 보험회사의 자질, 사회적 책임이라는 2개의 요인이 추출되었다. 연구결과 첫째, 세 가지 성과변수인 만족도, 신뢰도, 충성도에 판매자의 역할은 모두 중요한 것으로 분석되었다. 둘째, 사회적 책임 요인은 만족도에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 신뢰도와 충성도에서는 설명변수인 세가지 요인이 유의한 것으로 분석되었다.

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The Effects of Self-esteem and Social Capital on Self-support Program Participants' Will of Self-reliance

  • Lee, Hyoung-Ha
    • 한국컴퓨터정보학회논문지
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    • 제20권9호
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    • pp.129-135
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    • 2015
  • This study was conducted in order to identify factors that influence the will of self-reliance among workers participating in self-support programs. For this purpose, data were collected from self-support program participants in 2012 (1,301 participants in self-supporting labor programs and 128 in self-support community programs). Input variables analyzed as factors influencing the will of self-reliance were socio-demographic variables, self-esteem, and social capital. According to the results, first, self-supporting labor program participants' self-esteem was 2.328 out of 4 (S.M= .402) and it was somewhat lower than 2.406 (S.M=.404) in self-support community participants, but the difference was not significant. Self-supporting labor program participants' social capital was 2.980 out of 5 (S.M=.844), significantly lower than 3.356 (S.M=.815) in self-support community program participants. Self-supporting labor program participants' will of self-support was 4.150 out of 5 (S.M=.602), lower than 4.314 (S.M=.521) in self-support community program participants. Second, according to the results of regression analysis on self-support program participants' will of self-reliance, age (B=-.198, p<.001), self-esteem (B=.236, p<.001), and social capital (B=.166, p<.001) were found to have a significant effect. That is, the will of self-support was higher when age was young, when self-esteem was high, and when social capital was high. Based on these findings, this study suggested self-support policies, education systems, differentiated programs, etc. for enhancing self-support program participants' will of self-reliance.

모기업과의 관계결속이 협력기업의 성과에 미치는 영향에 관한 연구 (A Study on How Relational Union with Mother Company Influence Outcome of Aligned Company)

  • 허갑수;윤중업
    • 경영과정보연구
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    • 제14권
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    • pp.25-50
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    • 2004
  • This study is aiming to present administrative guiding principles and suggestions to find methods to improve and bring up the ethic code of business of aligned companies, by examining how the factors of union of relations depending on characteristics of business, influence outcome of aligned companies, under the circumstances where efforts to improve outcome of aligned company through dealing relation between a mother company and the aligned company. First of all, as a result of analyzing how the characteristics of business have an influence on the relational union, it is shown that characteristics of product, peculiar assets of business, and opportunistic dispositive factors have an influence on reliance and devotion which are relation uniting factors. Under the actively changing circumstances, in order that the manufacturing companies can have a competitiveness, it can be said that shortening of developing period of new products, reduction of manufacturing and operating cost, and improvement of quality and productivity are compulsory factors. This can be achieved by having close relations with aligned companies which provide with parts and materials. As a result of analyzing how relational uniting factors like reliance and devotion influence business outcome of aligned companies. it is found that both reliance and devotion influence administrative outcome, although it is shown that they do not influence economic results such as reduction of cost. Therefore, it can be said that the mutual cooperation is required to increase mutual reliance and devotion, since increase of reliance and devotion are compulsory factors for efficient development of companies where a mother company and the aligned companies coexist, since they ease uncertainty in dealings, and devise administrative outcome.

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항공사 소셜 미디어 이용 강도가 온라인 구전 의존도와 온라인 구전 수용에 미치는 영향 (The Effect of Social Media Use Intensity on Reliance of EWOM and Acceptance of EWOM)

  • 서은주;박진우
    • 한국항공운항학회지
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    • 제25권3호
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    • pp.1-8
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    • 2017
  • As many people all over the world increasingly take more time in exchanging with other people or acquiring information on the internet, use of social media becomes a part of their daily lives. A lot of changes of consumer culture, which have been occurring through social media, have significant effects on corporate marketing activities. Since social media's importance to airlines has been continuously increased, this study attempts to examine effects of passengers' uses of social media, who plan to select an airline, on dependence on reliance of electronic word-of mouth(EWOM) and EWOM acceptance. To this end, a questionnaire survey of passengers who use airlines and the airline's social media was conducted, and then effective data of 302 copies were analyzed by using the structural equation modeling. The findings show that social media use intensity has a significant effect on Acceptance of EWOM via reliance of EWOM, while a direct effect of social media use intensity on Acceptance of EWOM is not significant. From this study, it is found that control and management of social media and only EWOM are effective tools for marketing of airline businesses, suggesting that innovative strategies are required to preemptively cope with changes in consumers' behaviors and markets, which continue to evolve.

대중매체가 영양지식과 식행동에 미치는 영향 (Effects of Media on Nutritional Knowledge and Dietary Behavior)

  • 박수정;이윤희
    • 동아시아식생활학회지
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    • 제8권2호
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    • pp.137-146
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    • 1998
  • This study was designed to investigate the main sources of food and nutrition, utilization, reliance, nutritional knowledge and dietary behavior. The results are as follows. 1. The main sources of food and nutritional information are television and radio, newspaper and popular magazines in that order. 2. The first topic is a guiding principle in the dietary life of adult disease prevention. 3. The percentage of the perceived nutritional knowledge of respondents using the newspaper and popular magazines is higher than for the respondents using the television and radio, but the accuracy of the nutritional knowledge was not significant. Per the results, the nutritional education of people through the mass media is very reasonable, Therefore, it is necessary to develop a nutritional education program and implement the program using the most practical mlethod to deliver the information.

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자활근로사업과 자활공동체 사업 참여자의 자립의지 영향요인 비교분석 (Comparative Analysis of the Factors Affecting Self-reliance Ethos between Self-support work and Self-support community Participants)

  • 이형하
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2015년도 제51차 동계학술대회논문집 23권1호
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    • pp.107-110
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    • 2015
  • 본 연구에서는 자활근로사업과 자활공동체사업 참여자를 대상으로 자립의지, 자아존중감, 사회자본 정도와 자활사업 참여집단간의 차이를 분석하고자 한다. 또한 자활근로사업과 자활공동체사업 참여자의 자립의지에 영향을 미치는 개인적 특성요인과 사회자본의 영향력을 비교 분석하고자 한다. 분석결과, 자활근로사업 참여자의 자립의지에 대한 회귀분석 결과, 연령대(B=.228), 건강상태(B=.097), 자아존중감(B=.233), 사회자본(B=.184)이 유의미한 영향을 미치는 것으로 분석되었다. 그러나 자활공동체 참여자의 자립의지에는 유의미한 변수가 나타나지 않았다.

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Ad Hoc 망의 패킷형태에 따른 모바일 호스트의 성능분석 (Performance Analysis of Mobile Hosts based on Packet Type of Ad Hoc Networks)

  • 김동일;김동현
    • 한국정보통신학회논문지
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    • 제7권3호
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    • pp.417-422
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    • 2003
  • Ad Hoc 망은 다중 피코넷의 구성 또는 스캐터넷으로의 확장을 고려할 수 있다. 또한 데이터의 전송량에 따라 패킷의 길이를 변화시켜 전송할 수 있다. 블루투스의 패킷 형태는 속도면에서는 떨어지지만 신뢰성이 높은 DM과 고속의 데이터 전송은 가능하지만 신뢰성이 떨어지는 DH로 구분할수 있다. 본 논문에서는 블루투스 Ad Hoc 망에서 패킷의 형태에 따라 각 토폴로지에서 모바일 호스트들의 성능을 비교분석하고자 한다.