• 대한가정학회지
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• 제39권12호
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• pp.271-284
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• 2001

The purpose of this study was to find out the relationship of attitudes of parents and their unmarried adult child concerning the family value orientation. In addition to this study examined the relationship to child's family value orientation and related variables. The major findings 1) Gender, mother's value of marriage, religion were influential factors on the child's value of marriage.2) Gender and mother's value of sex role were influential factors on the child's value of sex role. 3) Child's gender was only influential factor on child's value of child. 4) Gender, mother's value of filial piety, father's value of filial piety were significant factors which have some effects on child's attitudes toward value of final piety. 5) Gender, mother's value of familism, religion were significant factors which have some effects on child's attitudes toward value of familism. 6) Gender, mother's family value orientation, father's family value orientation were influential factors on child's family value oreintation. In conclusion, this study found that child's gender was the most influential factor on child's family value orientations. And mother's family value orientations had strong effects on children's family value orientations.

• 패션비즈니스
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• 제8권3호
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• pp.34-48
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• 2004

This study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson's role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust.

• 디지털산업정보학회논문지
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• 제10권4호
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• pp.211-224
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• 2014

This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.

• 한국조경학회지
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• 제30권4호
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• pp.9-18
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• 2002

This study investigated the influential range of landmarks and the relationship between landmarks and cognition factor so as to offer basic data to be used for the effective use and the management of landmarks. In this study, eighteen famous landmark in Seoul were selected and analyzed. The result of this study can be summarized as follows : 1) First, eighteen determining elements of cognition factors were selected via documents survey. Second, general cognition factors of landmarks were analysed using these elements through questionnaires to specialists. As a result of factor analysis, historic cultural factor, scale factor, visual form factor, locational factor and uniqueness factor were revealed. 2) According to revealed cognition factor, eighteen landmarks are categorized into four types using MDS method via questionnaire to resident in Seoul city. These four types of landmarks are: type I that are recognized by historic cultural factor; type II that are recognized by scale factor; type III that are recognized by uniqueness factor; and type IV that are recognized by visual form factor. 3) As the result of regression, the influential range of landmarks were revealed at about a 10km radius(type I : 12km type II : whole area of Seoul city≒15km, typeIII : 8.7km, typeIV : 8.5km). 4) As a result of analysing the correlation between the influential range and the cognition factor through multiple linear regression analysis, the locational factor is the main factor affecting the influential range of landmarks in every type. The uniqueness factor comes next, which affects influential range partially. 5) Except type 1, as a result of analysing the correlation between influential range and the physical heights of landmarks, a quadratic equation is revealed, showing that the influential range of landmarks over 200 meters in height shows a radical change. Landmarks can be used as reinforcement tools of legibility, effective tools for landscape management and for the improvement of a community's image. This study on the influential range of landmarks and main cognition factor can be utilized as a landmark management plan and in urban planning, such as a new town plan.

• 경영과정보연구
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• 제37권4호
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• pp.125-140
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• 2018

중소기업들은 기술협력을 형성하여 새롭고 진보된 기술을 획득하고 이를 활용하여 규모의 경제 및 범위의 경제를 누릴 수 있기 때문에, 중소기업의 생존과 발전을 위해서 기술협력은 중요한 요소가 된다. 그러므로 기술협력은 중소기업들이 경쟁력을 향상시키는 기업특유의 자원으로 간주될 수 있다. 이러한 기술협력의 중요성에 기인하여 많은 기존의 관련연구들은 기술협력의 긍정적 영향에 초점을 맞춘 연구가 주를 이루어 왔다. 기존의 연구와는 달리, 본 연구는 불확실한 기술환경, 관계특성(기술협력의 강도와 영향전략), 관계결속의 영향 관계를 규명하였다. 실증분석의 결과는 다음과 같다. 첫째, 불확실한 기술환경은 기술협력의 강도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 기술협력의 강도는 해당회사와 상대 파트너기업의 비강압적인 영향전략에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 기술협력 강도와 해당회사의 비강압적 영향전략은 관계결속에 긍정적인 영향을 미치고 있는 것으로 나타났지만, 상대 파트너기업의 비강압적인 영향전략은 관계결속에 유의적인 영향을 미치지 않는 것으로 나타났다. 관계결속에 대한 해당회사의 비강압적 영향전략의 긍정적 결과는 기술협력 네트워크의 관계결속을 향상시키기 위한 전략적 대응방안의 중요성을 의미하고 있다.

• 서비스연구
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• 제6권2호
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• pp.1-21
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• 2016

본 연구는 한국의 대표적인 문화 체험 관광 상품으로써 정신적 휴식 제공과 다양한 체험활동으로 사회적 관심이 증가하고 있는 템플스테이의 참가동기와 선택요인이 만족 및 재방문의도에 미치는 영향을 실증적으로 규명하기 위해 서울 근교 템플스테이 운영 사찰 두 곳을 대상으로 실시하였다. 2015년 6월부터 8월 사이에 진행하였으며 총 270부의 설문지 중 유효표본 251부를 최종 분석하였다. 통계분석은 SPSS 18.00을 사용하여 빈도분석, 요인분석, 신뢰성 및 타당성 검증, 회귀분석을 실시하였다. 실증분석 결과, 템플스테이 체험관광 참가동기와 선택요인은 만족에 유의한 정(+)영향을 미치는 것으로 나타났으며 참가자의 템플스테이 체험관광 만족은 재방문의도에도 유의한 정(+)영향을 미치는 것으로 나타났다. 본 연구를 통하여 최근 급성장하고 있는 템플스테이 체험관광의 질적 성장과 또한 대한민국을 대표하는 문화 체험 관광 상품으로서의 활성화 방안을 모색하고자 함에 그 목적이 있다.

• 한국정보전자통신기술학회논문지
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• 제8권6호
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• pp.497-506
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• 2015

본 연구는 임파워먼트에 대한 이론을 통하여 조직구성원들을 좀 더 효과적으로 임파원먼트시키기 위해서이다. 또한 조직구성원들이 고려해야 하는 변수인 직무특성과 임파워먼트와 어떠한 영향관계가 있는지를 알아보고, 한국 사회에서의 기업내 구성원들을 한층 더 높은 자율성을 제공하고자 한다. 결과적으로 직무특성과 임파워먼트는 유의미한 영향관계(+)와 상관관계가 있는 것으로 나타났다. 그러므로 조직 구성원들을 임파워먼트시키는 구체적인 과정과 기법에 대한 연구, 임파워먼트시키는데 알맞는 조직문화적 특성을 파악하는 연구, 그리고 여러 분야에 실질적으로 적용해 보는 연구가 이루어지리라 생각한다.

• 산업경영시스템학회지
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• 제44권3호
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• pp.133-145
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• 2021

Recently, the importance of project management has increased due to the scale and complexity of the construction projects. Therefore, this study conducted a survey on construction companies and related public institutions to verify the relationship between the role of the Project Management Office(PMO) and PM leadership for project performance. Based on this, the effect of the PMO role on the project performance was identified and the moderating effect of PM leadership was analyzed. As a result, first, the role of the PMO was found to have an influential on the project performance. Second, the PM leadership was verified to has a moderating effect in the relationship between the PMO role and the project performance. The purpose of this study is to analyze the influential of the role of PMO on project performance in the construction industry to suggest the necessity of PMO in the construction industry and the need to adopt PMO in large-scale construction projects and analyze the moderating effect of PM leadership on project performance.

• 한국의류학회지
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• 제32권1호
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• 한국유통학회지:유통연구
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• 제10권2호
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• pp.27-47
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• 2005

본 연구는 기본적으로 프랜차이즈 본부와 가맹점간의 관계성과에 초점을 맞추고 있다. 내부정치 차원에서 결속에 영향을 미치는 관계특성 변수를 규명함과 동시에 결속에 의한 성과를 종합적으로 분석하여 관계관리에 대한 효율적인 방안을 모색하는데 그 목적이 있다. 실증은 국내 대표적인 외식 프랜차이즈 가맹점의 관점에서 진행하였다. 연구결과 비강압적 영향전략, 의존성, 협력, 목표불일치가 결속에 유의한 영향들 미치는 것으로 나타났다. 다만 강압적 영향전략은 결속에 뚜렷한 영향을 주지 않고 있다. 또한 결속은 성과와 연계되어 채무성과와 역할설과를 증대시키는 것으로 나타났다. 따라서 프랜차이즈 시스템의 관계를 더 효과적으로 발전시키기 위해서는 장기적인 결속을 통해 Win-Win 관계를 구축하는 노력이 중요하다고 할 수 있다.