• Title/Summary/Keyword: influential relationship

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A Study on the Family Value Orientation of unmarried Adult Child : Relationship to the Family Value Orientation of their Parents and Related Variables (부모의 가족가치관 및 관련변수가 미혼성인자녀의 가족가치관에 미치는 영향)

  • 조소연;오윤자
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.271-284
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    • 2001
  • The purpose of this study was to find out the relationship of attitudes of parents and their unmarried adult child concerning the family value orientation. In addition to this study examined the relationship to child's family value orientation and related variables. The major findings 1) Gender, mother's value of marriage, religion were influential factors on the child's value of marriage.2) Gender and mother's value of sex role were influential factors on the child's value of sex role. 3) Child's gender was only influential factor on child's value of child. 4) Gender, mother's value of filial piety, father's value of filial piety were significant factors which have some effects on child's attitudes toward value of final piety. 5) Gender, mother's value of familism, religion were significant factors which have some effects on child's attitudes toward value of familism. 6) Gender, mother's family value orientation, father's family value orientation were influential factors on child's family value oreintation. In conclusion, this study found that child's gender was the most influential factor on child's family value orientations. And mother's family value orientations had strong effects on children's family value orientations.

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Effects of Fashion Goods Promotion Strategy to CRM (Customer Relationship Management)

  • Lee, Byoung-Hwa;Shim, Hwa-Jin
    • Journal of Fashion Business
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    • v.8 no.3
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    • pp.34-48
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    • 2004
  • This study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson's role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust.

Empirical Study on Relationship between Influential Factor in Smartphone Purchase Consumer Awareness (스마트폰 구매의 영향요인과 소비자 인식과의 관련성 연구)

  • Kim, Hyung Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.4
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    • pp.211-224
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    • 2014
  • This study is aimed at considering the relationship between the influential factor in Smartphone purchase and consumer awareness. For this purpose, this study set up the influential factors in Smartphone purchase as advertising effect, brand effect and usability effect and corporate image effect, and considered the relationship between these influential factors and consumer awareness empirically. The research results can be summarized as following 3 parts: First, the four factors suggested as the influential factor in Smartphone purchase were verified to have a significant influence on customer satisfaction and customer loyalty, and thus, it is thought that the bigger the influence of these factors, the more customer satisfaction and customer loyalty will increase. Second, among the factors suggested as influential factors in Smartphone purchase, the biggest factor in influencing customer satisfaction was found to be 'Usability Effect' while the biggest factor in influencing customer loyalty was revealed to be 'Brand Effect.' As a result, this study could learn that it's necessary that 'Usability Effect' should be considered more preferentially than other factors in order to enhance customer satisfaction while 'Brand Effect' should be preferentially considered in orderto raise customer loyalty. Third, it can be judged that in the relationship between customer satisfaction and customer loyalty, the bigger the customer satisfaction, the higher the customer loyalty. It is hoped that such research results could be applied as useful materials in time of establishing the marketing strategy. Nevertheless, this paper makes it clear that due to the constraints in the number of sample areas and samples, there is a limit in objectifying the research results into all areas.

A Study on the Relationship between Influential Range and Cognition Factor of Landmark (랜드마크의 영향력 범위와 인지요인과의 관계)

  • 김종호;변재상;임승빈
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.4
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    • pp.9-18
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    • 2002
  • This study investigated the influential range of landmarks and the relationship between landmarks and cognition factor so as to offer basic data to be used for the effective use and the management of landmarks. In this study, eighteen famous landmark in Seoul were selected and analyzed. The result of this study can be summarized as follows : 1) First, eighteen determining elements of cognition factors were selected via documents survey. Second, general cognition factors of landmarks were analysed using these elements through questionnaires to specialists. As a result of factor analysis, historic cultural factor, scale factor, visual form factor, locational factor and uniqueness factor were revealed. 2) According to revealed cognition factor, eighteen landmarks are categorized into four types using MDS method via questionnaire to resident in Seoul city. These four types of landmarks are: type I that are recognized by historic cultural factor; type II that are recognized by scale factor; type III that are recognized by uniqueness factor; and type IV that are recognized by visual form factor. 3) As the result of regression, the influential range of landmarks were revealed at about a 10km radius(type I : 12km type II : whole area of Seoul city≒15km, typeIII : 8.7km, typeIV : 8.5km). 4) As a result of analysing the correlation between the influential range and the cognition factor through multiple linear regression analysis, the locational factor is the main factor affecting the influential range of landmarks in every type. The uniqueness factor comes next, which affects influential range partially. 5) Except type 1, as a result of analysing the correlation between influential range and the physical heights of landmarks, a quadratic equation is revealed, showing that the influential range of landmarks over 200 meters in height shows a radical change. Landmarks can be used as reinforcement tools of legibility, effective tools for landscape management and for the improvement of a community's image. This study on the influential range of landmarks and main cognition factor can be utilized as a landmark management plan and in urban planning, such as a new town plan.

A Study among Uncertainty of Technological Environment, Relationship Characteristics in Technology Cooperation Network, and Relationship Tie - Focused on Small and Medium Sized Firms Located in Daegu-Gyeongbuk Regions - (기술환경의 불확실성, 기술협력 네트워크의 관계특성 및 관계결속에 관한 연구 - 대구경북지역의 중소기업을 중심으로 -)

  • Kang, Seok-Min
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.125-140
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    • 2018
  • Technology cooperation is a necessary factor for small and medium sized firms to be survived and developed because small and medium sized firms can make economy scale and economy scope by new advanced technologies obtained from technology cooperation. Therefore, the technology cooperation of small and medium sized firms can be thought as their specific resource. Due to the importance of technology cooperation, many previous studies paid an attention on its positive effect. Unlike the related studies, this study examined the link among uncertainty of technology environment, relationship characteristics(such as degree of technology cooperation and influential strategy), and relationship tie. The empirical results are reported as follows: Firstly, uncertainty of technology environment positively affected on degree of technology cooperation. Secondly, degree of technology cooperation positively affected on uncoercive influential strategies of both own firm and partner firm. Thirdly, degree of technology cooperation and uncoercive influential strategy of own firm have positive effects on relationship tie while uncoercive influential strategy of partner firm does not. The positive effect of uncoercive influential strategy of own firm means the importance of strategic countermeasures to promote relationship tie in technology cooperation of both own firm and partner firm.

The Effects of Temple-stay Experienced Tourism Motivation of Participation and Choice Factors on Satisfaction and Revisit Intention (템플스테이 체험관광 참가동기와 선택요인이 만족 및 재방문의도에 미치는 영향)

  • Yoon, Sun Y.
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.1-21
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    • 2016
  • The purpose of this study is to identify the influential relationship of temple-stay experience tourism motivation of participation and choice factors on satisfaction and revisit intention as the temple=stay is one of the korea's leading cultural heritage tourism products. In order to achieve the research objective data was collected from 227 participants. Then the data and hypotheses were examined using multiple regression analysis and simple regression analysish using SPSS 18.0. The result of this study is as follows. First, temple-stay experience tourism motivation of participation had a significantly influential relationship with satisfaction. Second, temple-stay choice factor had a significantly influential relationship with satisfaction. Finally, experience tourism satisfaction had a significantly influential relationship with revisit intention. For future research, a variety of new domestic and foreign tourism products in South Korea for cultural experience of depth and detailed study will need to be performed. Also, korean government and temple in more interest in temple-stay promotion program and marketing strategies using korea cultural image such as special experience in traditional korean life.

A Study on the Impact of Job Characteristics on Empowerment (직무특성이 임파워먼트에 미치는 영향에 관한 연구)

  • Bae, Seon-Sik;Jeong, Jin-Gyeong
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.6
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    • pp.497-506
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    • 2015
  • The purpose of this study was to examine how to effectively further empowerment among organizational members based on empowerment theories. And it's also meant to investigate the influential relationship between job characteristics, which are the variables that organizational members should consider, and empowerment in an effort to provide more autonomy for the members of enterprises in Korean society. As a result of making the study, there were a significant positive influential relationship and significant correlation between job characteristics and empowerment. In the future, it seems necessary to make research to determine the process and way of furthering empowerment among organizational members and the characteristics of empowerment-boosting organizational culture, and more research should be implemented to apply the findings of these research efforts in various fields.

Analyzing the Influential Relationship between PMO and Project Performance in Construction Industry: Focusing on Moderation Effect of PM Leadership (건설산업에서 프로젝트관리오피스(PMO)와 프로젝트성과의 영향관계 분석: PM리더십 조절효과 중심으로)

  • Lee, Heonchang;Park, Sohyun;Kim, Seung-Chul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.133-145
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    • 2021
  • Recently, the importance of project management has increased due to the scale and complexity of the construction projects. Therefore, this study conducted a survey on construction companies and related public institutions to verify the relationship between the role of the Project Management Office(PMO) and PM leadership for project performance. Based on this, the effect of the PMO role on the project performance was identified and the moderating effect of PM leadership was analyzed. As a result, first, the role of the PMO was found to have an influential on the project performance. Second, the PM leadership was verified to has a moderating effect in the relationship between the PMO role and the project performance. The purpose of this study is to analyze the influential of the role of PMO on project performance in the construction industry to suggest the necessity of PMO in the construction industry and the need to adopt PMO in large-scale construction projects and analyze the moderating effect of PM leadership on project performance.

The Effect of Clothing Brand Experience on Consumer-Brand Relationship and Brand Loyalty (의류브랜드의 체험이 소비자-브랜드 관계와 브랜드 충성도에 미치는 영향)

  • Ko, Soon-Hwa;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.55-64
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    • 2008
  • This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

The Effects of Internal Polity on Commitment and Relationship Performance between Franchisors and Franchisees (프랜차이즈 본부와 가맹점간의 내부정치가 결속 및 관계성과에 미치는 영향)

  • Cho, Hyun-Jin
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.27-47
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    • 2005
  • This study is basically focused on the relationship between the franchisors and franchisees. The goal of this study is mainly to inquire the variables of relationship characteristics affecting the commitment which lies in internal polity, and secondly to comprehensively analyze the performance resulting from commitment and examine the efficient alternatives onto relationship management. The practical methodology using in this study has been done in a national representing food franchise system. This study has been resulted in following: First, the variables that show significantly to the commitment are noncoercive influential strategy, dependence, cooperation, and goal divergence. In the contrast the coercive influential strategy hasn't showed significantly; Second, the result has showed that the commitment when it would be related with performance furthered the financial performance and role performance; and. therefore, we finally conclude that it would be more important to make lots of efforts of establishing the win-win relationship through the long-term commitment between the franchisor and franchisee in order to develop the more effective relationship of the franchise system.

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