• 한국의류산업학회지
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• 제15권6호
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• pp.923-931
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• 2013

The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.

• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.77-101
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• 2020

Purpose Internet only bank is one of the promising untact businesses which are rising in COVID-19 pandemic. Kakaobank and Kbank have been offering banking services since 2017 in Korea and WeBank and MYbank in China opened the services since 2015. It is necessary to examining determinants of customer loyalty beyond intention to use. The purpose of the present study is to analyze factors influencing customer loyalty and their determinants. A research model integrating the relationships among customer loyalty, service satisfaction, trust, and social influence, and their determinants was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 235 valid data were collected from users of Internet only bank in China. Nine latent variables grouped from 38 indicators were reliable and valid and nine hypotheses were tested by using SmartPLS. Findings All nine hypotheses were supported at significant levels of 0.001 and 0.01. Trust, service satisfaction, and social influence had influenced on customer loyalty. Trust not only affected customer loyalty directly, but also had influence on it indirectly through service satisfaction. Empathy and convenience are determinants of trust. Perceived expertise and dispositions believing acquaints had a positive influence on social influence, whereas users' anxiety for technology or change had a negative influence on social influence. Implications for academics and practitioners were suggested.

• 한국의류산업학회지
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• 제16권4호
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• pp.580-587
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• 2014

This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

• 유통과학연구
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• 제13권7호
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• pp.25-31
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• 2015

Purpose - This study aims to measure the influence of the positive psychological capital (PPC) of business workers by using innovative work behavior (IWB) and the influence of Leader-member exchange (LMX) and Member-member exchange (MMX) in this relation and investigating the directional efforts of small and medium company leaders and members. Research Design, Data, and Methodology - This study selects PPC as an integrated superior concept to establish research models and hypotheses of the influence of PPC on IWB, and the influence of LMX and MMX in these relations. Of the questionnaires distributed, 373 valid questionnaires were collected in total. Results - It was confirmed that the PPC of workers has a statistically significant influence on LMX, MMX, and IWB. Moreover, LMX and MMX have similar influence on worker life satisfaction with life satisfaction and innovative work behavior having different dimensions. Conclusion - To enhance IWB, worker PPC is very important as it has significant influence on the relations with leaders. However, it is also notable that positive relations with colleagues did not influence IWB.

• 한국식품조리과학회지
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• 제29권5호
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• pp.533-541
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• 2013

The purpose of this article was to study the influence of tangible clues of raw-fish restaurants on consumers' emotional responses and repurchasing behavior in eastern area of Kangwon-province. In this study frequency analysis, reliability analysis, factor analysis and path analysis(SEM) were applied to analyze the data. Through path analysis tangible clues' performances had generally significant influences upon consumers' emotional responses to buy products of raw-fish restaurants. According to the results, exterior facility had positive influence on pleasure(p<0.001) and arousal(p<0.01). Interior facility had positive influence on pleasure(p<0.001) and arousal(p<0.001), but negative on dominance(p<0.01). And the others had positive influence on pleasure(p<0.05). Press copy had positive influence on pleasure(p<0.001) and arousal(p<0.001). And Pleasure and arousal had positive influence on repurchasing behavior(p<0.001). But Dominance didn't have significant influence on repurchasing behavior. As a result, we studied that the tangible clues was an effective marketing tactic to maintain and increase consumers' positive emotional reponses to repurchase at restaurants. Therefore it is finally needed that dining-out corporations manage tangible clues in a customer-maintaining without additional costs, and especially to use mixing tangible clues each other in some suitable condition.

• 한국IT서비스학회지
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• 제16권3호
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• pp.127-146
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• 2017

The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.551-561
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• 2016

소셜 네트워크에서 발생하는 방대한 데이터를 이용해 사용자 영향력을 판별하기 위한 기법이 요구되고 있다. 본 논문에서는 소셜 네트워크에서 신뢰성을 고려한 사용자 영향력 판별 기법을 제안한다. 제안하는 기법은 사용자의 소셜 행위를 통해 신뢰성 점수를 측정하고 신뢰할 수 있는 사용자들만을 모아 네트워크를 간소화한다. 또한, 사용자간의 연결정도에 따라 직-간접적인 영향력을 반영하여 사용자 영향력을 도출한다. 이를 통해 사용자 영향력 판별함으로써 사용자 영향력의 확산성을 향상시킨다. 제안하는 기법의 우수성을 보이기 위해 제안하는 기법과 기존 기법을 신뢰성과 사용자 영향력 확산성 측면에서 성능평가를 수행한다.

• 수산해양교육연구
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• 제24권6호
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• pp.793-805
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• 2012

This study investigated the influence of mother and peer attachment on conflict resolution strategies of children. Following research questions were established. First, what is the influence of mother and peer attachment on conflict resolution strategies of children? Second, does the influence of mother and peer attachment on conflict resolution strategies of children differ according to sex? Third, what is the relative influence of mother and peer attachment on conflict resolution strategies of children? 485 fifth graders(male, 184; female, 163) from elementary schools located in Busan participated in this study and completed Inventory of Parent and Peer Attachment and Conflict Resolution Strategies Scale. Collected data were analyzed using t-test, Pearson Correlation Coefficient, Simple Regression and Multiple Regression Analysis. Major findings of this study were summarized as follows: First, both mother and peer attachment influenced on compromising and integration, avoiding and obliging strategies although the degree of influence were different. Second, the influence of mother and peer attachment on conflict resolution strategies differ according to gender. Third, the influence of peer attachment on conflict resolution strategies were greater than the one of mother attachment. Finally the significance of this study were presented with comments on limitations of this study.

• Structural Engineering and Mechanics
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• 제54권4호
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• pp.793-807
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• 2015

Constructing the influence lines of forces of statically indeterminate structures is a traditional issue in structural engineering and mechanics. However, the existing kinematic method for establishing these force influence lines is an indirect or mixed approach by combining the force method with the theorem of reciprocal displacements, which is yet inconsistent with the kinematic method for statically determinate structure. This paper proposes the direct kinematic method in conjunction with the load-displacement differential relation for exactly constructing influence lines of reaction and internal forces of indeterminate structures. Firstly, through applying the principle of virtual displacement, the formula for influence lines of reaction and internal forces of indeterminate structure via direct kinematic method is derived based on the released structure. Then, a computational approach with a clear concept and unified procedure as well as wide applicability based on the load-displacement differential relation of beam is suggested to achieve conveniently the closed-form expression of force influence lines, and exactly draw them. Finally, three representative examples for constructing force influence lines of statically indeterminate beams and frame illustrate the superiority of the proposed method.

• 한국의류학회지
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• 제34권6호
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• pp.889-901
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• 2010

This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.