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http://dx.doi.org/10.5805/SFTI.2013.15.6.923

Study on Appearance-oriented, Appearance Management Behavior according to the types of Masculinity  

Lee, Hyun-Ok (Dept. of Clothing & Textiles, Kyungpook National University)
Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.15, no.6, 2013 , pp. 923-931 More about this Journal
Abstract
The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.
Keywords
masculinity; appearance-oriented; appearance management behavior;
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