• 유통과학연구
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• 제16권2호
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• pp.89-99
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• 2018

Purpose - In this study, we discuss the current status and barriers of digital transformation focused on small businesses. More specifically, this study consists of two studies. The purpose of study 1 is to investigate the effect of digitization of small businesses on the sales of stores and the number of visiting customers. The purpose of Study 2 is to examine the status and obstacles of online channels use by small businesses. Research design, data, and methodology - In Study 1, we will examine the changes in sales and visitor numbers of stores that are rapidly adapting to digital transformation among small business. For this, we utilize the actual situation of store management survey conducted by the Small Enterprise and Market Service. Specifically, multiple regression equations were used to determine whether blogs and online shopping malls were operating, and the proportion of credit cards to sales as independent variables and sales and number of visiting customers as dependent variables. Next, in Study 2, we surveyed the 15 small business owners in the latest survey on the actual situation of store management survey conducted in 2015, and conducted an in-depth interview to examine the barriers to the use of online channels by small business. Results - As a result of study 1, it is found that the small business who run the blogs have higher sales and visits than the small business who do not. However, there is no difference in the sales and the number of visiting customers between the stores that operate the online shopping malls and those that do not. Second, the higher the proportion of credit cards, the higher the sales and the number of visiting customers. In study 2, we analyzed the barriers to the expansion of online channels by in-depth interviews. Interviews show that barriers to access to online channels are limited by search neutrality, high commission burden, and low bargaining power. These problems are caused by the insufficiency of small business compared to online and mobile portal and O2O platform vendors. Conclusions - This study suggests that small business who have difficulty in establishing direct online channels need digital transformation of small business. In addition, when using such an external platform, we have identified the problems that small business face.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.409-416
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• 2020

The research has been conducted to explore the combination of three intangible resources, including social capital, entrepreneurship, and resilience capability on the performance of State Capital Enterprises (SCEs) in Vietnam. Both qualitative and quantitative approaches are applied in the study. An in-depth interview of ten CEOs at SCEs in Vietnam was made to explore new indicators for the contextual latent variables in the research models. By employing the data from the authors' survey of 568 SCEs in Vietnam in 2019, using Cronbach's alpha, confirmatory factor analysis (CFA) and path analysis (SEM), the mechanism that social capital impacts on SCE performance has been analyzed. In addition to the direct role, social capital indirectly affects corporate performance through entrepreneurship and resilience capability. It was found that social capital has a larger impact on entrepreneurship than resilience capacity. However, the contribution of resilience capacity to the firm performance is much more than the entrepreneurship's in Vietnamese context. This study enriches the theory by proposing a measurement scale of the contextual latent variables as a result of in-depth interviews with experts using a qualitative analysis technique. In addition, the path analysis findings suggest practical implications for managers to effectively use their resources in SCEs.

• 한국콘텐츠학회논문지
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• 제18권9호
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• pp.102-115
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• 2018

글로벌 경제의 저성장 기조와 생산성 하락으로 인해 신(新)성장 동력이 필요한 가운데 주요국들이 산업경쟁력 강화 전략을 추진하면서 '4차 산업혁명'이 촉발되고 있다. 그 중 특히 AI는 제 4차 산업혁명의 기존 프레임의 핵심기술로 평가되고 있다. AI 기술은 빠른 속도로 광고, 미디어 산업에 적극적으로 도입될 것이다. 그러나 급변하는 AI 시장에서 광고, 미디어 산업이 어떻게 활성화해야 하는지에 대한 방향을 찾기 어렵다. 그러므로 본 연구에서는 AI 시장을 선도하고 있는 AI 전문가 10명과의 심층인터뷰를 통해 AI가 광고 및 미디어 산업에 미치는 영향력을 파악하고 앞으로의 활성화 방안을 모색하였다. 먼저 AI 시장의 거시적인 면을 파악하기 위해 P(정치), E(경제), S(사회), T(기술) 분석을 하였다. 또한 AI 산업의 S(강점), W(약점), O(기회), T(위협)분석을 통해 광고, PR 및 미디어 분야의 AI의 활용 가능성을 탐색해 보았다. 연구결과 광고, 미디어 분야에서 AI를 활성화하기 위해서는 먼저 국가적 차원의 제4차 산업 혁신 환경의 인프라 구축이 필요하다고 보았다. 또한 초연결 사회 및 사회 리스크를 극복하기 위한 사회 환경을 조성해야 한다. 마지막으로 산업계와 학계가 동시에 AI를 활용한 광고 및 미디어 산업에 대한 영향을 진단하고 기술적 진보에 따른 미래 예측을 하고 방향을 설정하는 동시에 AI 기술개발을 위해 적극적 투자 및 획기적인 정책마련이 시급하다. 따라서 본 연구는 이제 막 도약기에 있는 AI의 광고 및 미디어 산업의 미래예측 및 활성화 방안을 위한 학술적, 실무적인 면에서 기초를 제공하고자 한다.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.385-398
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• 2018

본 연구는 제 19대 대통령 선거에서 드러난 유권자들의 투표행태를 분석하고 정치 캠페인 및 정치 광고에 대한 수용자들의 태도를 분석하여 시사점을 얻고자 하였다. 이를 위해 이번 선거에서 투표를 한 유권자들을 성별, 연령별로 할당하여 총 59명을 대상으로 심층인터뷰를 실시하였다. 분석결과 후보자 투표 결정 동기는 소속 정당 및 정치적 성향과 대선공약이었으며, 후보 선택에 영향을 미친 요소는 TV토론과 팩트 체크 및 언론보도로 나타났다. 아울러 후보를 결정한 시기는 마지막 TV토론을 본 후에 결정한 것으로 나타났다. 이번 대선에서 가장 큰 쟁점은 '공공부문 일자리 창출'로 경제적인 것으로 나타났다. 그리고 유권자들이 가장 신뢰하는 매체는 TV이며, 중간에 후보를 바꾸는데 가장 큰 영향을 미친 것은 TV토론으로 나타났다. TV토론을 가장 잘 한 후보로는 심상정 후보가, 가장 못한 후보로는 안철수 후보가 꼽혔다. 또한 정치 캠페인에 대한 회상 중 선거벽보에서만 안철수 후보의 회상률이 높은 것으로 나타났으며, 대부분의 정치 광고에서는 문재인 후보의 회상률이 높은 것으로 나타났다. 따라서 이러한 연구결과는 유권자들의 투표행태와 정치캠페인 및 정치 광고에 대한 수용자들의 태도를 구체적으로 심도 있게 파악한 것으로 앞으로의 대통령 정치 캠페인 및 정치 광고에서 활용할 수 있는 이론적, 실무적 시사점을 제공할 것으로 기대된다.

• 한국산림과학회지
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• 제111권1호
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• pp.165-176
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• 2022

국제사회가 산림을 이용한 탄소 흡수에 주목함에 따라 국내에서는 2013년부터 산림탄소상쇄제도를 운영하고 있다. 그러나 사업 등록 건수는 꾸준히 증가하는 반면, 인증을 위해 수행되어야 하는 모니터링 실적은 부진한 실정으로, 지속적인 운영에 한계가 있음을 파악하였다. 본 연구에서는 산림탄소상쇄제도 운영체계 파악과 심층면접 및 설문조사를 통해 사업의 장애요인을 파악 및 분석하였으며, 운영 개선을 위한 방향을 제시하였다. 설문조사 문항 및 장애요인을 선정하기 위해 문헌조사, 면담, 심층면접을 수행하였다. 심층면접은 반구조화로 실시하였으며, Irving Seidman 방법을 적용하여 분석하였다. 또한 설문조사를 실시하였으며, 인식 특성을 분석하기 위해 기술통계분석, 빈도분석을 실시하였고, 모니터링 이행 의지에 영향을 미치는 장애요인을 분석하기 위해 로지스틱 회귀분석을 진행하였다. 그 결과, '거래시장 시스템 부족으로 인한 거래 가능성 우려', '사업계획서 작성 및 인증 절차의 복잡성', '능력을 갖춘 전문인력(운영기관, 컨설팅업체) 부족' 등 6가지 장애요인이 확인되었으며, '사업자의 전문지식 부족'이 모니터링 이행 의지에 유의한 영향을 미치는 것으로 나타났다. 이에 산림탄소상쇄제도의 운영 개선 방향으로 주기적인 실무담당자 파악을 통한 해당 사업 정보 안내, 통합 거래정보 시스템 마련 등을 제시하였다.

• 대한간호학회지
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• 제51권5호
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• pp.561-572
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• 2021

Purpose: This study aimed to understand nurses' lived experiences of caring for patients with COVID-19. Methods: The phenomenological research method was used. The study participants were 16 Korean nurses who had experiences in caring for patients with COVID-19 in clinical settings. Data was collected using one-on-one in-depth interviews, from June 30 to September 30, 2020. During the interview, the quarantine rules were observed. Results: The study derived four themes clusters and thirty-eight sub themes. Four theme clusters were identified, i.e., 'a repetitive sense of crisis', 'enduring a drastic change,' 'sacrifice of personal life,' and 'pride in nursing'. The nurses' experiences of caring for patients with COVID-19 were an uneasy, unfamiliar, and threatening experiences for an individual, but it is an opportunity for a nursing organization to renew. Accordingly, it was found that nurses faithfully fulfill their individual roles with a vocation and responsibility. Conclusion: The study provides an in-depth understanding of the situational, psychological, and environmental aspects of challenges facing nurses in the pandemic situation. Based on the findings, institutional follow-up measures should be provided to establish support systems for better nursing care. In addition, studies are needed to track nurses' experiences in the prolonged COVID-19 situation.

• 한국식생활문화학회지
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• 제26권4호
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• pp.383-393
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• 2011

This study aimed to identify efficient methods for the globalization of Korean food in Vietnam. For this, we interviewed owners of 11 Korean restaurants in Hanoi and 9 Korean restaurants in Ho Chi Minh. Due to the rapid economic development of Vietnam, the restaurant industry for the middle class has drastically increased. For the globalization of Korean food, new positioning of Korean restaurants is needed. Research has shown that Korean restaurants need to change their style of management. Although the first generation of Korean restaurant owners managed restaurants as a family business, a new professional management system is now required. Above all, it is necessary to develop and support a comprehensive food culture system in which the menu is suited to the taste of the natives and its recipe is distributed with food material quality control, hygienic control, and operation of a localized management system.

• 한국의류산업학회지
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• 제15권6호
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• pp.899-911
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• 2013

This study investigated the current curricula for the training of textile design specialists. In-depth interviews were conducted with 6 practitioners working in the textile design industry; subsequently, the curricula offered by 20 textile design-related departments at 4-year and 2-year colleges in Korea were used for the data analysis. The results of this study were: First, the problems of textile design education were (1) a limited understanding of commercial designs, (2) an education system concentrated on pattern designs, (3) limited creativity and design expression capacity, (4) limited practical ability and the analysis of collection. Second, most textile design departments at Korean colleges were located in the Seoul/Gyeonggi district and Gyeongbuk/Gyeongnam district. Third, textile material and imagination/expression subjects were a limited part of the curricula; subsequently, a long-term and systematic education system (by college year) was required for the use of basic education subjects. Fourth, there was a shortage of practical subjects in college education despite the perception of commercial designs; in addition, a professional design education (by material and use) were an important part of practical business.

• 한국치위생학회지
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• 제1권1호
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• pp.111-123
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• 2001

Objectives : The purpose of this study was to investigate distribution of periodontal status and treatment need between smokers and nonsmokers. Methods : Interview and measurement was completed by 82 smoker students and 59 nonsmoker students in Taegu Health College from April 1 to 31, 2001. The community periodontal index of treatment needs(CPITN) was analyzed by percentage. Results : In distribution of CPITN by age, almost all subjects had periodontal diseases except for aged 20~24 years nonsmokers(4%). Smoking 5 cigarettes per a day, up to 10, and above 10 increased 5.3%. 7.1%. and 9.5% in 4 score of CPITN, respectively. In years of smoking, smokers who had above 5 years(13.5%) were higher than below those(6.7%), 20% for smoker who take tooth brushing once per a day had higher than 8.3%(or three in depth of pocket above 6mm. In treatment need, all subjects should take education(or oral health except for aged 20~24 years nonsmokers(4%), 96% of smokers and nonsmokers were need scaling. Conclusion : This study indicated that treatment needs for periodontal diseases and scaling in smoker were higher than nonsmoker those.

• 한국주거학회논문집
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• 제25권6호
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• pp.1-10
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• 2014

The purpose of this study is to gain an in-depth understand of the dwelling needs of residents who are interested in Cohousing. To do this, we interviewed 18 urban residents who wanted a community life; investigated consciousness of neighbor relationships; and analyzed their consciousness of Cohousing residences, preference types, and spatial needs. At first the research has revealed that the neighbor relationships of the participants were not very close and that there was a difference in awareness levels between a 'good neighbor' and 'strange neighbor' with regard to neighbors, though all of the participants required a vitalization of these relationships. Second, Cohousing residence types could be divided into the 'life preferred type' and 'space preferred type', depending on the differences of pursued dwelling interests. These could be further segmented into the 'leisure life preferred type' and 'daily life preferred type', 'public space preferred type' and 'individual space preferred type'. Thirdly, preferences for Cohousing types varied depending on differences in priority with regard to important concepts of the social-physical environment (e.g., community property, effectiveness, naturalness, economic feasibility, and individuality). Finally, we found that the greatest needs were for public gardens and exercise space as aspects of the common spaces. Agreements pertaining to special use were considered as most important during the design process of the common spaces.