• 대한가정학회지
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• 제37권11호
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• pp.1-17
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• 1999

The purpose of this study was to investigate 1) the effects of clothing styles on impression formation of middle and high school students and 2) the differences in impression in relation to perceiver variablex(sex, age, residence). The sample consisted of 60 subjects in each of 8 perceiver groups according to sex, age and residence. Stimuli consisted of 10 color photographs of male and female adolescent wearing each of 5 clothing styles respectively. Questionnaires consisted of 43 seven-point semantic differential scales measuring perceivers responses to the stimuli, open-ended Question and perceiver’s clothing style preference. Responses to the semantic differential scale were factor analyzed and 4 factors - Self-confidence/refinement, Sincerity, Intelligence, and Sociability - were emerged to account for the structure of the impression of the male stimuli. Five factors - Sincerity, Refinement, Self-confidence, Sociability, Intellience - were emerged in case of female stimuli. One-way ANOVA results showed that clothing styles had the effects on all the factors of impression except Sincerity. From the reset analyzing the effects of perceiver variables on impressions, age had the effects in all the clothing styles, sex had the effects in 6 clothing styles, and residence in 5 clothing styles. Clothing style 5(male stimuli) and style 10(female stimuli) were the most preferred clothing style in all the subject groups.

• 복식
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• 제65권2호
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• pp.17-32
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• 2015

This study aims to examine the differences in impression formation according to the accessories and hairstyles worn by men, and to investigate the relation between men's appearance and occupation inferences. The subjects were 320 female university students residing in the Seoul metropolitan area. First, wearing eyeglasses gave an impression of more intelligent image and less mild image. It was evaluated that the men wearing neckties have a high dimension of intelligence, and men wearing no necktie have a high dimension of progressiveness. Men with classic hairstyles had a high dimension of intelligence, while men with sports hairstyles had a high dimension of progressiveness, conspicuousness, and attractiveness. Second, metal rims on glasses had a high dimension of empowerment and attractiveness when a red necktie was worn, while horn-rimmed glasses with no necktie had a high dimension of conspicuousness and progressiveness. The men with sports hairstyles, with no eyeglasses had the highest dimension of progressiveness when a red necktie was worn. Third, it was evaluated that wearing a cloche hat or baseball cap had a low dimension of empowerment, while wearing a necklace had a high dimension of empowerment, conspicuousness, and progressiveness. Fourth, the men who wore a suit, eyeglasses, and a necktie with a classic hairstyle were deduced to be professionals, with high-ranking or white-collar jobs. It was found that when men wore a suit with a sports hairstyle, no eyeglasses, and no ties, they were inferred to be engaged in a service job. The baseball caps were strongly associated with technical or simple labor job.

• 한국의류학회지
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• 제21권4호
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• pp.757-768
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• 1997

The purpose of this study was to identify the effect of religious habits and hair styles on korean catholic sister's impression. The subject consisted of 256 female high school students and 256 female undergraduated students The experimental materials developed for this study were 16 color photographs stimuli of drawing and 7-point semantic differential scale composed of 30 bipolar adjectives representing personal traits. The major findings drawn from this study were as follows: 1) Four factors emerged to account for the dimentional structure of the impression of the Korean catholic sister's in religious habits. Four factors involved purity, formality, potency, appearance. 2) The clothing types and hair styles had significant effect on purity, formality, potency, appearance. The clothing types had an effect on purity, formality and potency while the hair styles affected formality. 3) Perceiver's age influenced impressions formed by clothing and hair styles. Female high school students were affected by clothing and hair styles in formality, potency, appearance while female undergraduate students in purity, formality, potency. Therefore the religious habits and hair styles had significant effect on korean catholic women's impression of purity, formality, potency, appearance and impression formation was varied according to perceiver's age.

• 한국심리학회지 : 문화 및 사회문제
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• 제12권4호
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• pp.55-75
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• 2006

기존의 연구들은 특정정보가 인상형성에 미치는 영향을 성격 또는 집단과 같은 특정 범주 내에 정보들 간의 비교에 초점을 맞추어 왔기에 다양한 범주들 간의 비교는 상대적으로 소홀히 하여 왔다. 본 연구는 사회범주 정보(우리-남)와 성격특성 정보(따뜻한-차가운)가 인상형성에 미치는 효과를 비교 확인하기 위한 목적에서 수행되었다. 이를 위해 연구 1에서는 개인적인 성격특성을 나타내는 점화자극(따뜻한-차가운)과 사회범주 정보를 나타내는 점화자극(우리-남)이 식역하 상태에서 함께 제시되었을 때 이것이 인상평가에 미치는 상대적인 영향을 살펴보았다. 그 결과 사회범주 정보가 성격특성 정보보다 호오(goodness)와 화친(likability)의 인상차원 모두에서 더 큰 영향력을 발휘하는 것을 확인할 수 있었다. 연구 2는 연구 1에서 발견된 인상형성에서 사회범주 정보의 상대적 중요성에 대한 대안적 가설을 확인하기 위해, 사회범주 정보와 성격특성 정보를 독립적으로 식역하 자극으로 제시하였다. 그 결과 호오차원과 화친차원에서 사회범주 정보와 성격특성 정보의 영향력이 다를 수 있음을 확인할 수 있었다. 즉 사회범주 정보는 호오차원보다는 화친차원에서 더 큰 영향력을 발휘하였으며, 성격특성 정보는 호오차원에서 더 큰 영향력을 발휘하는 것으로 나타났다. 본 연구의 결과를 한국문화에서 우리성과 마음틀의 심리 기능적 역할의 관점에서 논의하였다.

• 한국의류학회지
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• 제27권1호
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• pp.111-122
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• 2003

The purpose of this study is to investigate the effect of clothing coloring and type of pants/skirt as clothing cues on impression of college female students. The experimental materials developed for this study are a set of stimuli and response scales. Thirty two color pictures of various combinations of colors for shirt, and colors and type of pants/skirt were manipulated on computer drawing. For visual evaluation of women's casual wears about colors and type, 7-point scales were designed. The subjects consist of 192 female and male undergraduate students in Chinju city. The results of this study can be summaried as follow: As analyzing the impression of female figure by the color of shirt and the color and type of pants/skirt, five factors including appearance valuation, concentration of attention, clearness, stability, and activity were found to be important. Color of shirt have significant effects on appearance valuation, concentration of attention, clearness, stability, and activity. Color of pants and shirt also have significant effects on all five factors. Especially, they strongest predictors for stability and activity. Type of pants/skirt significantly effects on concentration of attention and activity. In the effects of interactions between each variable, the combination of pants colors and type of pants/skirt had significant effects on appearance valuation, stability factors. Also shirt and pants colors had an significant effects on appearance valuation, stability, and activity. But in the impression formation of concentration of attention and clearness, only the combination of shirt colors and pants forms was more significant.

• 복식문화연구
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• 제9권4호
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• pp.639-650
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• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• 한국의류학회지
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• 제27권3_4호
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• pp.395-406
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• 2003

The Purpose of this study is to find out the effect of clothing style and color, tone combination on impressions formation. The experimental materials developed for this study are a set of stimuli and response scale(The 7-point semantic). The stimuli are 36pictures manipulated with clothing style, color and tone variation by computer drawing. The subjects are 216 female undergraduate students and 216 female of middle age(40~50) in Chin-ji city. The resulte of this study are as follows : Impression factor of the stimulus was consisted of the 5 different demensions(attractiveness, elegance, activity, revealation, tenderness). Among there, attractiveness and elegance factors proved to be more important. In the attractiveness and tenderness, clothing style, color, tone combinations and perceiver's age had the significant effect. In the elegance and revealation, color and perceiver's age had the significant effect but in the activity, only color did not have the significant effect. Significant interaction effects of clothing style and color, style and tone combination, and color and perceiver's age on attractiveness and revealation were found. Interaction effect of color and tone combination was significant on the elegance and revealation, and that of color and perceiver's age was significant on tenderness.

• 한국의류산업학회지
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• 제6권4호
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• pp.447-454
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• 2004

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of the female figure by the hue, tone, skirt width, and length, five factors including ability activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability activity and elegance were proved to be more important. Each impression of hue and tone with skirt width length have significant effects on concentration of attention, and tenderness. We can express various impressions by diversifying hue and tone. Each impression of skirt width length with hue and tone have significant effects on ability activity and elegance.

• 한국생활과학회지
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• 제13권2호
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• pp.317-328
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• 2004

The purpose of this study was to identify the effect of three clothing cues(neutral tone, skirt width, and skirt length of dress) on the impressions of females. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 20 color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of impression formation about females included 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study were as follows: By analyzing the impression of female figures by neutral tone, skirt width, and length, five factors including ability.activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability.activity and elegance were proved to be more important. Each impression of neutral tone with skirt width. length have significant effects on tenderness. Each impression of skirt width.length with neutral tone have significant effects on ability.activity.

• 복식문화연구
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• 제19권6호
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• pp.1221-1234
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• 2011

The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$(eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.