초록
The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of the female figure by the hue, tone, skirt width, and length, five factors including ability activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability activity and elegance were proved to be more important. Each impression of hue and tone with skirt width length have significant effects on concentration of attention, and tenderness. We can express various impressions by diversifying hue and tone. Each impression of skirt width length with hue and tone have significant effects on ability activity and elegance.