• Title/Summary/Keyword: image perception

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A Study on Activation of Corporate Social Responsibility (CSR) of Small and Medium-sized Businesses Focused on Japanese Case (중소기업 CSR 활성화 방안 : 일본 사례를 중심으로)

  • Kim, Young-woo;Lee, Myun-hun
    • Journal of Venture Innovation
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    • v.2 no.1
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    • pp.33-55
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    • 2019
  • Recently, the perception of Corporate Social Responsibility (CSR) has changed. Until now, corporate social responsibility has been recognized as a temporary means to improve the image of a company, but there is a growing recognition that it is a prerequisite for sustainable growth of the entity. Social responsibility of enterprises has altered according to the times and economic environment, and as the global value chain has become important, it has become a growth strategy for small and medium-sized exporters. Under these circumstances, CSR is increasingly an integral part of the activities of companies, and this is no exception for small and medium-sized enterprises. Nevertheless, Korean small businesses' CSR is still lacking, and so the case of Japan, where CSR has spread to small and medium-sized businesses despite the short period of time, is believed to give us policy implications. In the Japanese case, corporate social responsibility has been traditionally passed down by Omi merchants in the 17th century. The social responsibility of a company they thought was summed up by the so-called "sanspo-yoshi spirit" that is beneficial to sellers, benefits to buyers and helps society. Based on the case of Japan's CSR, which has been applied smoothly even to its small and medium-sized companies, this paper intends to suggest the following policy implications. First, the establishment and dissemination of a national long-term plan is necessary. Second, it is urgent for smaller businesses to introduce their strategic CSRs. Third, CSR, which does mutual cooperation between large and small businesses, should be pursued.

Typology Study on and Attendant Assistant Image of ODA(Official Development Assistance) Experts (공적개발원조(ODA) 전문가의 이미지에 관한 Q유형 분석)

  • Jeong, Baek;Kim, Kyoung-Won
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.117-141
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    • 2016
  • This Research Paper was based on practical method to examine a subjectivity of ODA experts' images. It was used Q-methodology to solve the research problems. I found 4 types of images out throughout the process totally. The perception patterns came out in the research were divided into 4 types in Q-methodology. The results is following ; Those are separated 4 types like Type 1(called operationally individual type), Type 2(arbitrary type), Type 3(mellow type), Type 4(onlooking type). These types consist of each elements to evaluate ODA experts from the people minds. Therefore, This study give us one way to take an assessment of ODA projects. The results reveal that korean ODA policy more has to depend on the scientific evaluation of the person participated in each projects. And the findings demonstrate good questions in comparing with trends of ODA distributors of international development cooperation such as OECD/DAC.

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Empowerment Effects of the Chronic Mental Ill's Volunteer Program (정신장애인 자원봉사 프로그램의 임파워먼트 효과)

  • Choi, Myung-Min
    • Korean Journal of Social Welfare
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    • v.56 no.3
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    • pp.89-112
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    • 2004
  • The purpose of this study is to systemize volunteer program for the people with chronic mental health problems to participate in helping the community as service providers not receivers, and then to examine empowerment effects of this volunteer program. The distinctive feature of this program was to volunteer the mental ill to help other people. Therefore, this volunteer program had specially strengthened preliminary stage which make not only the mental ill be ready to work but also the community to use them as volunteer, and to invite general citizen of the community as co-volunteers. The result showed this program empowered the mental disorders to have more positive self-concept. It revealed that co-volunteer's attitude toward the mental disorders was changed positively through this program, also. These results told us not only the chronic mental ill could be volunteers helping others using their abilities, but also this activity would make their self-image better and citizen's perception toward mental disorder less prejudiced. The volunteer program presented in this paper was expected to be useful for their empowerment and social integration.

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A Study on School Uniform Modification According to Lifestyle in High School Girls (여고생의 라이프스타일에 따른 교복변형행동 비교)

  • Wee, Eun-Hah
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.201-213
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    • 2008
  • This study was intended to examine the relationship between lifestyle and school uniform design modification in high school girls and provide basic data for guidance in the wearing of school uniform. The subjects of this study were 585 girls who were in the first and second grades of high schools throughout Gwangju. This study was executed using a questionnaire. The data from this study was processed using SPSS WIN 12.0(Kr). The results were as follows; This study hypothesized that the perception and attitude on school uniform modification would be significantly difference depending on lifestyles in high school girls. The significant differences appeared in a few items. So the results suggested that school uniform modification was a common that appeared in most high school girls. However it was affected by their lifestyle. specifically, a digital-dependence lifestyle group has a few different perceptions and attitudes on school uniform modification than the others. In other words, school uniform modification in high school girls who spend their most time in school is a general and universal clothing behavior by psychological factors rather than the effect of lifestyle. It is considered that rules concerning school uniform modification should allow students to express their individuality within certain limits. Teachers should instruct students to wear appropriate underwear rather than keep students under control with a fixed set of rules. If High school girls have a negative body image as a result of their exposed body, they should receive active educational guidance.

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A Study on Yi Sang Representation in Media -Focusing on the cinema and the drama (영상매체에 형상화 된 시인 '이상' 표상 연구 -영화 <건축무한육면각체의 비밀>, 드라마 <이상 그 이상>을 중심으로)

  • Son, Mi-young
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.29-36
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    • 2019
  • Lee Sang's poems and his portraits are being used in various video media. Depending on the characteristics of the medium and genre, the representation of the poet or higher and his poems are selected and variations in different ways. In a modern era where literature communicates with various media, reviewing how a poet's portrait is shaped is also the process of reading what text wants to convey to the public through a single person. This study examined aspects in which representations of poets or higher were utilized in various image media, and compared and analyzed how poet aberrations are represented in each text. In particular, the discussion centered on the movie and the drama . In the movie , the above poem is used as a hidden puzzle. The film uses the popularly known 'genius' representation to track down Yi Sang's secret. Because of this, the film represents its ideal in a way that is faithful to the genre's custom of Thriller In comparison, the drama was about to re-emerge as a young man with a passion for the inner workings. The cynical attitude shown in the above text is also a reflection of the love for the nation and the times. These different typographical methods are worth noting in terms of the literary man's public perception of "Yi-sang" and the strategy of the new portrait attempt.

Family-friendly Management Outcomes and the Effect of Ongoing Support: A Focus on the Organizational and Social Outcomes of Family-friendly Certified Firms (가족친화인증기업(관)의 가족친화경영 성과 및 사후지원 효과 - 기업성과와 사회적 성과를 중심으로 -)

  • Rhee, Seung-Yoon;Lee, Yu Ri
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.3
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    • pp.17-30
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    • 2021
  • The purpose of this study was to examine the effectiveness of family-friendly management in 501 family-friendly certified firms and to analyze organizational and social outcomes outlined by the firms. In addition, this study aimed to discover ways to promote family-friendly management by investigating the effects of ongoing support to certified firms, including family-friendly consulting and workplace training. The results showed that certified firms administer family-friendly workplace policies at a satisfactory level, while their management of policy indices and outcomes were not effective. The finding suggests that family-friendly management indices need to be aligned with firms' substantial outcomes. An improved organizational image and trust were major organizational outcomes of family-friendly management, and an enhanced CEO perception and a culture centered on gender-equality were significant social outcomes. These outcomes need to be promoted to attract organizations to engage in family-friendly management. The finding further implies the important roles of organizations in cultivating family-friendly environments in society. Finally, the certified firms with ongoing consulting and training support exhibited higher levels of family-friendly management and organizational and social outcomes. This study sheds light on the importance of long-term, systematic efforts by organizations in fostering family-friendly management and achieving organizational and social outcomes.

Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups (융복합시대의 관광지 문화마케팅에 관한 연구 : 세분집단별 브랜드태도 및 자산 인식 차이를 중심으로)

  • Yoon, Yeong Hye;Kim, Mi Seong;Kang, Hwa;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.205-217
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    • 2019
  • This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

Analysis of the Correlation between Social Factors and the Use of Hydrophilic Facilities by Age Group - Case Study at the Samrak and Daejeo Ecological Park (사회적 요인 및 연령대별 친수공원 이용에 관한 상관관계 분석 - 삼락과 대저생태공원을 대상으로)

  • Choi, In-Ho;Lee, Min-Young;Yoon, Hee-Ra;Kim, Seong Jun;Kim, Chang Sung
    • Ecology and Resilient Infrastructure
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    • v.8 no.4
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    • pp.273-280
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    • 2021
  • In the past, the government made a total of 357 hydrophilic districts into parks to create rest areas in the national river with the four major river projects. According to the results of the survey, 60 water-friendly districts with low utilization were lifted in January 2017, and 297 water-friendly districts are currently being managed. Local governments are in charge of the maintenance costs necessary to maintain these hydrophilic districts, which require considerable costs, so it is necessary to accurately grasp the characteristics and needs of local residents at the operation stage after designation. In this study, the characteristics of local residents in the hydrophilic district were analyzed by correlating social factors with river users, crawling social network data to analyze visit patterns, and derived related Keywords, and analyzed the characteristics of the hydrophilic district. The study target areas are Samrak and Daejeo Ecological Park, located downstream of the Nakdonggang River. Social factors analyzed real estate transaction price data, economic activity income, households, stress perception rate, and pet breeding status through public data provided by Statistics Korea, and analyzed user visit patterns and image keywords on weekends.

A Systematic Study of Computer-Based Driving Intervention Program for Elderly Drivers (노인 운전자에게 적용한 컴퓨터 기반 운전중재 프로그램에 관한 체계적 고찰)

  • Kim, Deok Ju
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.293-302
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    • 2019
  • This study systematically analyzed computer-based driving intervention programs for seniors, to provide the academic background for driving intervention for seniors. Articles published from January 2009 till December 2018 were researched and analyzed. 'PubMed, Google Scholar, and Science Direct' were used to search articles published overseas, and 'RISS, KERIS, and KISS' searched for articles published in Korea. Based on the inclusion and exclusion criteria, totally 359 papers were retrieved, and 10 articles were finally analyzed; 8 articles (80%) were evidence level I, and 2 articles (20%) were evidence level III. Amongst the computer-based interventions, driving simulators (70%) were the most common, followed by two video image training (20%) and one Nintendo Wii program (10%). In most studies, driving simulators trained the cognitive and visual abilities of seniors and enhanced their abilities to cope with risk situations under various simulated circumstances. Other interventions were also reported to have a positive effect. For evaluating elderly drivers, the driving performance evaluation using a driving simulator was the most common; in addition, evaluations of attention, space-time ability, cognitive function, risk perception, depression and anxiety were also commonly used. We believe that it is appropriate to employ computer-based driving intervention programs for seniors to train and evaluate various domains. We expect that these interventions can be used as an effective tool for safe driving.

A Study on the Expression Recognition of the Experience of the Sinmyung and the Movement in the Korean Dance of College Students Majoring in Musical: A Qualitative (뮤지컬 전공대학생들의 한국 춤 신명체험(神明體驗)과 움직임 표현인식;질적 접근)

  • Jeong, Tae-seon;Ahn, Byoung-Soon
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.383-393
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    • 2018
  • The purpose of this paper is to study on the elements of the Sinmyung and the expression recognition of body movement in Korean dance of college students majoring in musical. The participants were 12 male and female college students in musical major who experienced in dance, song and acting. The program was composed of the experience of the Sinmyung: recognition of sound and dance, breathing and movement in the Korean dance, 8 hours twice a week for four weeks. As a qualitative approach is the discovery of the center of the process, we carried out an inductive analysis of the area on the basis of observation, in-depth interview and student report. The core of this analysis is to attempt to analyze contents concentrating on the recognition exploration of the Sinmyung sentiment and the body expression through sound and breathing. In conclusion, for college students majoring in musical, the expression recognition of the experience of the Sinmyung and the movement in the Korean dance contributes to the improvement of creative thinking through body perception, and the practical use of the capacity of image expression through concentration of sound and breathing. Finally, the results of this research could articulate with the value of body expression and the creative factors of college students majoring in musical.