• Title/Summary/Keyword: hotel strategy

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Comparison on Sanitary and Nutritional Characteristics Between Skipjack Tuna Ktsuwonus pelamis Frame and Commercial Beef Bone Extract Concentrates (어류 프레임 농축액과 시판 사골 농축액의 위생적 및 영양적 특성 비교)

  • Lim, Chi-Won;Sung, Sang Wook;Heu, Min Soo;Lee, Tae-Gee;Kim, Jin-Soo
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.50 no.5
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    • pp.467-472
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    • 2017
  • There is increasing interest in developing flavor-enriched concentrate using byproducts of skipjack tuna Ktsuwonus pelamis as a replacement for commercial beef bone extract concentrate (CBB-EC). This study was compared on sanitary and nutritional characteristics between skipjack tuna frame extract concentrate (ST-EC) and CBB-EC as a control of skipjack tuna frame extract concentrate. The moisture contents of CBB-EC and ST-EC 41.4-4.9% and 45.3%, respectively. The results of viable cell counts and E. coli assays suggested that CBB-EC and ST-EC is a safe and sanitary for use in food. There were no differences in peroxide values among CBB-ECs. The total amino acid contents in CBB-EC and ST-EC were 25.6-29.3 g/100 g and 37.9 g/100 g, respectively, and the major amino acids present glutamic acid, proline, glycine, alanine and arginine. Regardless of kinds of the mineral, mineral contents of ST-EC higher than those of CBB-EC. The major fatty acids were 16:0, 18:0 and 18:1n-9 in CBB-EC, 16:0, 18:1n-9 and 22:6n-3 in ST-EC. These results can be used as background information to develop flavor-enriched concentrates from byproducts of skipjack tuna as replacement for CBB-EC.

A Study on the Effect of Mers on the Management Performance of Tourism Industry (메르스가 관광산업의 경영성과에 미친 영향에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.515-524
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    • 2017
  • This study is focused on finding out how Mers affects tourism industry. To achieve the study purpose we analyzed the differences of management performance of hotels, travel agencies and airlines before and after Mers occurrence. As the result of analysis, there were significant differences in the variables of profit margin ratio before income taxes and operating profit ratio as a profit index before and after Mers occurrence in the hotel firms. And in case of travel agencies, there were significant differences in the variables of debt to equity ratio and borrowings dependence ratio as a stability index before and after Mers occurrence. Lastly there were significant differences in the variables of operating profit ratio as a profit index and total assets turnover ratio as an activity index before and after Mers occurrence in the airlines. Therefore the managers should find an way to reduce the negative image of plague through the effective marketing strategy.

The Effects of Experiential Value of on Customer Loyalty in Dessert Café of College Students: Focused on Moderating Effect of the Eating Out Consumption Patterns (대학생의 디저트카페에 대한 경험가치가 고객충성도에 미치는 영향: 외식소비성향의 조절효과를 중심으로)

  • Yoon, Hee-Souk
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.82-95
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    • 2018
  • The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

A Study on the Satisfaction for the Menu Quality of Korean Traditional Food of Japanese Tourists (방한 일본 관광객의 한국전통음식 메뉴품질 만족도에 관한 연구)

  • Lee, Yeon-Jung;Seo, Yun-Jung;Joo, Hyun-Sik;Choi, Su-Keun
    • Journal of the Korean Society of Food Culture
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    • v.20 no.2
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    • pp.283-291
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    • 2005
  • This study was peformed by questionnaire to investigate satisfaction for the menu qualify of Korean traditional food of Japanese tourists. The subjects of this study consisted of 280 Japanese tourists using the Gyeongju and Busan hotel. The results were summarized as follows: 63.9% of the subjects responded that frequency of visiting was 1-2 times a year and 42.1% responded that motivation of visiting was for tour and understanding of korea. Companion with friend scored high as 40.4%, and intention of revisiting was high on 'normal'. On overall satisfaction on korean traditional foods, 'satisfy' scored high as 43.2%. 61.1% of the subjects responded that the taste was the most important factor of food. On frequency of eating, 'over 8 times' scored high as 27.9%, and on motivation of eating, 'with visiting Korea' scored high as 48.2%. On satisfaction for the menu quality of korean traditional food, the highest item was 'taste(3.82 point)' and 'nutrition(3.82 point)', and but 'Japanese mark on menu(2.47 point)', 'Japanese mark on ingredient(2.61 point)' scored low. Overall satisfaction for korean traditional food had an effect on intention of revisiting, and therefore, improving the quality of the traditional food and the strategy for the classification of desires are earnestly requested.

Exploring Visitor Experiences based on Types of Ecological Sites (생태지역 유형에 따른 방문경험의 인식적 차이에 관한 연구)

  • Choi, Young-Seok;Kim, Byung-Gook
    • Korean Journal of Environment and Ecology
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    • v.32 no.2
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    • pp.225-230
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    • 2018
  • The purpose of this study was to explore visitors' experiences based on two different types of ecological sites: natural and artificial ecological sites. Specifically, this study aimed to analyze the differences in the perceived experiences and satisfaction according to the perception of the visitors to the ecological sites. First, the analysis of measurement factors of visitor experience perception identified four factors such as ecological experience, environment friendliness, sociality, and relaxation. The comparison of perception according to the factor of visitor experience showed that there were significant differences between natural and artificial ecological sites and that the perceived visitor experience was generally higher in the natural ecological sites. The result of the analysis of the influence of the perceived visitor experience to ecological sites on visitor experience showed the relaxation had the largest influence for both natural and artificial ecological sites. The ecological experience and environmental friendliness also had a significant impact on visitor satisfaction in the natural ecological sites and artificial ecological sites, respectively. This paper also discussed the implications for planning and management issues at ecological sites.

The effects of brand identity of starbucks coffee speciality store on brand trust of customers, brand attachment, revisit intention, and word of mouth intention (스타벅스 커피전문점의 브랜드 아이덴티티가 고객의 브랜드신뢰도, 브랜드애착, 재방문의사 및 구전의도에 미치는 영향)

  • Lee, Jeong-Sook
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.159-167
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    • 2017
  • The purpose of this study is to examine the effects of brand identity of coffee specialty stores on customer 's brand trust of customers, brand attachment, revisit intention, and word of mouth intention. A survey was conducted and 342 copies were used in the analysis of the structural equation model. As a result of the study, the brand identity was proved to have a positive effect on brand trust. In addition, brand trust has a positive effect on brand attachment, indicating that it affects affection on the brand depending on the degree of trust on the brand. Brand attachment had a positive influence on revisit intention and positive influence on word of mouth intention. Therefore, the proper construction of brand identity is linked to the acquisition of fixed customers by linking with the intention of repurchase, and it affects the profit generation of brand, so the brand manager can confirm that proper establishment of brand identity and marketing strategy should be set up.

A Study on life satisfaction and psychological well-being of the customer in the food service industry for internet marketing (인터넷 마케팅을 위한 외식업체 이용고객의 생활만족과 심리적 웰빙에 관한 연구)

  • Kwon, Kum-Tack;Jang, Byeong-Ju
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.1-19
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    • 2012
  • This study is the research about the internet marketing strategy and the impact factors of psychological well-being of customers of restaurants. For the purpose of study, firstly, the paper was carried out in order to verify the cause and effect relationships of life satisfaction and psychological well-being of the customers in the food service industry. The customers of restaurants in Busan are the objectives for which the survey for empirical analysis was conducted. The result of the testing of hypothesis showed that life satisfaction will have positive influences on psychological well-being, it reveals that life satisfaction has positive influences on three factors of psychological well-being such as personal growth, self acceptance, independence. However, factor of autonomy is rejected. Secondly, the results of the study suggest the importance of introducing variegated internet marketing programs and deciding the appropriate information contents for the customer to activate the use of hands on restaurants. Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude will improve of life satisfaction and psychological well-being of the customers. Strategic information contents of internet marketing for customers of the restaurants must be consider "CRM(customer relationship management)".

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The Effects of Foodservice Employee's Job Stressors on Job Satisfaction and Turnover Intention - Focused on Social Support and Coping Strategies - (외식 종사원의 직무 스트레스 요인이 직무 만족 및 이직 의도에 미치는 효과 - 사회적 지원과 대처 전략의 효과 검증 -)

  • Kim, Young-Hun
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.206-219
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    • 2010
  • The purpose of this study is to manage job stress of foodservice employees effectively by analyzing their job stressors and relationship of job satisfaction and turnover intention. It also analyzed the effects of social support and coping strategies on job stressors. The data for the study were collected through conducting a survey to the employees who work at hotel foodservice departments and buffet restaurants in Busan area. Major suggestions and significances of this study can be outlined as follows: First, it was found that 6 job related stressors(work environment, personal relation, role, task characteristics, career development, individual character). Second, it was revealed that personal relation and career development factors have an effect on employees' job satisfaction and turnover intention. Third, it was illustrated that social support and coping strategies have a moderating effect of job stressors between job satisfaction and turnover intention.

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A Study on Intention to Use of Smart Tourism Contents through Extended Technology Acceptance Model: Case of Visitors to the National Museum of Korea (확장된 기술수용모델을 적용한 스마트관광 콘텐츠 사용의도에 관한 연구: 국립중앙박물관 방문객을 중심으로)

  • Jeong, Eun-Seong;Choi, Sa-Ra;Son, Min-Young
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.115-123
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    • 2021
  • The primary purpose of the study is to investigate museum visitors' intention to use of smart tourism contents by applying the extended technology acceptance model. The study conducted an online survey of a convenience sampling of individuals who visited the National Museum of Korea, and it conducted confirmatory factor analysis and structural equation modelling to test hypotheses of the study. The results showed that information quality of immersive digital gallery in the National Museum of Korea had a significant regression weight on both perceived ease of use and perceived usefulness, and perceived ease of use had a significant regression weight on perceived usefulness. Moreover, both perceived ease of use and perceived usefulness had a significant regression weight on intention to use. The findings indicate that it is necessary to develop smart tourism contents with easily accessible and usable digital applications for promoting smart tourism in the museum.

The Influence of the Development Factors of Korea MICE industry on the roles of Government & CB of KTO and ripple effects (한국의 MICE산업 발전요인이 중앙정부·전담기구의 역할 및 산업파급효과에 미치는 영향)

  • Ahn, Kyung-mo;Joo, Hyun-Sik;Kim, Joo-yeon
    • International Area Studies Review
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    • v.12 no.3
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    • pp.269-291
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    • 2008
  • MICE industry has been accepted as a growing and profitable tour market to improve profitability of vulnerable domestic tourism industry. To explore the influence of development factors of Korea MICE industry on authorities' role and ripple effects, this study examined the perception of MICE experts. The development factor were suggested to include 'marketing' and 'human resources' and the ripple effects were presented into two factors of economic and national promotion. The results reveal that marketing and human resources development had significant influence on authorities' role. The results also show that authorities' role had significant influence on ripple effects of economic and promotional effects.