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http://dx.doi.org/10.14400/JDC.2021.19.9.115

A Study on Intention to Use of Smart Tourism Contents through Extended Technology Acceptance Model: Case of Visitors to the National Museum of Korea  

Jeong, Eun-Seong (Department of Tourism Management, Honam University)
Choi, Sa-Ra (Division of Mart Strategy Development, Nonghyup Hanaro Mart)
Son, Min-Young (Department of Hotel and Airline Service, Cheongam University)
Publication Information
Journal of Digital Convergence / v.19, no.9, 2021 , pp. 115-123 More about this Journal
Abstract
The primary purpose of the study is to investigate museum visitors' intention to use of smart tourism contents by applying the extended technology acceptance model. The study conducted an online survey of a convenience sampling of individuals who visited the National Museum of Korea, and it conducted confirmatory factor analysis and structural equation modelling to test hypotheses of the study. The results showed that information quality of immersive digital gallery in the National Museum of Korea had a significant regression weight on both perceived ease of use and perceived usefulness, and perceived ease of use had a significant regression weight on perceived usefulness. Moreover, both perceived ease of use and perceived usefulness had a significant regression weight on intention to use. The findings indicate that it is necessary to develop smart tourism contents with easily accessible and usable digital applications for promoting smart tourism in the museum.
Keywords
Smart Tourism; Technology Acceptance Model; Information Quality; Perceived Ease of Use; Perceived Usefulness; Intention to Use;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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