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Analysis on the Images of Child and Adult Models in TV Commercial Advertisements (TV 상업 광고에 등장하는 어린이와 성인 모델의 이미지 분석)

  • Hyun, Eunja;Lee, Eun-Young;Kim, Gah-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.44-54
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    • 2015
  • The purpose of this study is to analyze the images of children and adults that is reflected in TV commercial advertisements. For this purpose, 241 public TV advertisements were collected from the domestic ads information sites. The analysis criteria used for this study was the one modified from the ads analysis tool developed by Young-hee Ha(2011). The results showed that the number of ads employing the child model was varied according to the product item. The child model appeared the most in the ads for food/beverage and secondly, the ones for computer/electric home appliances. Furthermore, the child model behaved very similarly to the adults in the ads, especially in the aspect of positive communication. And both adult and a child models tended to have the main role in ads. Regarding the relationships among model characters, cooperative relationship between an adult and a child appeared the most and there were lots of family relationships. The results imply that a child in our society is becoming a considerable family member referred for making decision in purchasing commercial products. In addition, it is discussed that the child's image reflected in the ads would have influence on a child viewer's self image.

The comparison of health-related quality of life between the institutional elderly and the community living elderly (일 도시 시설노인들과 지역노인들의 건강관련 삶의 질 비교)

  • Park, Kyeong-Soo;Seo, Yong-Gil;Nam, Hae-Sung;Sohn, Seok-Joon;Rhee, Jung-Ae
    • Journal of Preventive Medicine and Public Health
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    • v.31 no.2 s.61
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    • pp.293-309
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    • 1998
  • The purpose of this study is to compare the level of health-related quality of life and relating factor between institutional elderly and community living elderly. The subjects were 390 from Sanatorium or Nursing home and 467 from the community in Kwangju. The results are followed : 1) A comparison of ADL between two groups, institutional elderly and community living elderly, resulted in that community elderly were more significantly independent in the areas of bathing and transfer than institutional elderly. 2) A comparison of IADL between two groups resulted in that : Community elderly were more independent in the areas of using telephone and transportation, food preparation, house keeping, and doing laundry. Institutional elderly were more independent in the area of handling finances. 3) In the case of poor health-related quality of life, institutional elderly showed 2.4 times in the dimension of physical fitness, 1.8 times in daily activity, 2 times in social activity, 2 times in pain, 26.7 times in social support, and 0.4 times in subjective quality of life higher than community elderly There was no significant differences in the rest of dimensions. 4) In institutional elderly, the analysis of variables related to the health-related quality of life resulted in that; The relating factors were sex, education, and chronic illness in the dimension of physical function. Direct contact with family or significant others in the dimension of social activity. Chronic illness in the dimension of pain and perceived health status. Direct or indirect contact with family or significant others over the phone or through letters in the dimension of social support. 5) The analysis of variables related to the health-related quality of life showed that community elderly has more relating variables in each area than institutional elderly. The relating factors were age, sex, and chronic illness in the dimension of physical function. Education and chronic illness in the dimension of emotional status. Age and chronic illness in the dimension of daily activity and social activity Education and chronic illness in the dimension of pain and perceived health status. Sex, education, family size in the dimension of social support. Education and chronic illness in the dimension of subjective quality-of-life. Throughout general daily activity, community elderly showed more satisfactory results than institutional elderly, but in the subjective area of health-related quality of life, such as subjective quality of life, institutional elderly group showed more positive results. And community elderly had more relating factors than institutional elderly. For the health care of the elderly that focused on quality of life, new approaches considering the characteristics of both group, institutional and community living elderly, are needed.

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A Study of father's care giving in infancy (아버지의 영아 돌봄에 관한 문헌연구)

  • Kim, Young-Hee
    • Korean Parent-Child Health Journal
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    • v.1
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    • pp.75-87
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    • 1998
  • These days social and economical changes have influence on the structure of family and the role of family members. Working mothers and widowers with children are increasing because of economical difficulties. Support from relatives are decreasing because of the conspicuous trend toward nuclear families. According to these reasons androgynous fathers are required. Today's fathers in Korea socially and culturally have learned about traditional parenting, but they are changing their fathering styles to meet the demands of the times. However they don't have their own fathering models. Therefore nurses who hold an advantageous position to teach and support from clinic have to encourage them to care their infants. The purposes of this study were to define father's care giving in infancy, understand influencing factors on fathering, and the differences between fathering and mothering, then contribute to nursing implementation for supporting fathers. This study was designed to review references about father's care giving. The results were follows: Six aspects of parent participation were direct care. indirect care, play, decision-making concerning the child, amount of time of sole responsibility for the child and overall availability to the child. Direct care involved feeding, bathing, going to child if child awakens. dressing, putting child to bed, taking child to doctor, nurse, or dentist, transporting child to and from sitter, day care, or school, washing child's hair. Indirect care involved cleaning up after child, preparing child's food, fixing child's broken playthings, washing child's clothes, arranging baby-sitting, shopping for child's toys and clothes, transporting baby-sitter to and from your home. Young fathers were gradually participating in direct care like feeding, taking child to doctor. Father's care giving stimulated mothering and promoted parent-infant relationship. Influencing factors of fathering would be divided into father characteristics, surrounding factors, infant attributes. Father characteristics were age, role perception, relationship with parent. Surrounding factors were the opportunity of early contact, support system, spouse's expectation, marital adjustment, feeding type, past experience of care giving. Infant attributes were temperament, behavior, age, sex. The differences between fathering and mothering were reviewed. Fathers were poor at care giving. but their caring was similar to mother's. This subtle difference positively worked upon infant's growth and development. On the basis of these theoretical data, nurses can empower fathers to cooperate with mothers in caring infants.

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A Survey on Americans' Area Perceptions for Korean Commercial Kimchi (미국인의 김치에 대한 지역별 인식 조사)

  • Han, Jae-Sook;Han, Gyeong-Phil;Lee, Jin-Shik;Kim, Young-Jin
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.5
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    • pp.681-689
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    • 2009
  • The purpose of this study was conducted to investigate the perception of Korean kimchi among Americans' living in different areas in the United States. A questionnaire was given to males 126 (40.4%) and females 186 (59.6%) residing in Illinois and California. The results were as follows: 86.0% of the participants answered that kimchi was Korean in origin, and 84.1% reported that they had eaten kimchi. Additionally, 56.8% and 52.3% of the respondents in Illinois and California had purchased commercial kimchi at home-made. Among the kimchi they had experienced, out of the total respondents, 92.4% had eaten baechu kimchi, 45.5% had eaten mu kimchi and 42.4% had eaten oi kimchi (When the responses from the residents of Illinois were evaluated: 100.0% of the respondents had eaten baechu kimchi, while 47.7% had eaten mu kimchi, and 40.9% had eaten bak kimchi. Evaluation of the responses of residents from California revealed that: 88.6% had eaten baechu kimchi, 45.5% had eaten oi kimchi, and 44.3% had eaten mu kimchi respectively). For evaluation of the their kimchi preference of the overall population revealed that, 71.0% preferred baechu kimchi, 9.2% oi kimchi, and 8.4% mu kimchi (Of the respondents in Illinois: 69.8% preferred baechu kimchi, 14.0% mu kimchi and 7.0% bak kimchi, while for Californians: 71.6% preferred baechu kimchi, 11.4% oi kimchi and 8.0% bak kimchi, respectively). Regarding the primary reason they purchased commercial kimchi, 64.9% responded 'its taste' (67.4% in Illinois and 63.6% in California), additionally, 40.0% stated of the package they purchased was 200g (51.2% in Illinois and 34.5% in California). After having eaten kimchi, 45.5% answer reported that it tasted good, and the their primary reason for liking kimchi was its, 'spicy and hot taste' (51.3%), The main reasons for not liking kimchi were the odor (garlic, ginger, anchovy juice, etc) and it being too spicy, respectively. Regarding improvements for its expanded consumption, 25.0% answered 'not to improve', 22.7% answered 'reduce the strength of the strong seasoning', and 20.5% answered 'to allow over-ripening'.

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Analysis on the Effect of Dietary Lifestyle on Consumption Pattern of Soybean Paste among Housewives (주부들의 식생활 라이프스타일이 된장 소비 행동에 미치는 영향)

  • Kim, Hyo-Chung;Kim, Mee-Ra
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.76-93
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    • 2010
  • This study analyzed the dietary lifestyle among housewives and found out the effect of dietary lifestyle on consumption pattern of soybean paste. Data were collected from 312 housewives living in Gyeongnam region through a self-administered questionnaire. According to the result of the factor analysis, dietary lifestyle were categorized into five factors: health-seeking type, convenience-seeking type, safety-seeking type, popularity-seeking type, and taste-seeking type. About thirty-five percent of the respondents knew the way how to prepare soybean paste while nineteen percent did not. There were significant differences in awareness regarding how to prepare soybean paste according to healthy-seeking lifestyle, convenience-seeking lifestyle, safety-seeking lifestyle, and popularity-seeking lifestyle. Thirty-seven percent of the respondents obtained soybean paste from family or relatives, whereas twenty-six percent made it at home. The result of the multinomial logistic regression analysis showed that the factors affecting the ways of obtaining soybean paste were age, monthly household income, employment status, coresidence with parent(s), husband's parent(s), or older relative(s), dwelling types, healthy-seeking lifestyle, convenience-seeking lifestyle and safety-seeking lifestyle.

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Standardized Ileal Amino Acid Digestibility of Commonly Used Feed Ingredients in Growing Broilers

  • Ullah, Zafar;Ahmed, Gulraiz;Nisa, Mehr un;Sarwar, Muhammad
    • Asian-Australasian Journal of Animal Sciences
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    • v.29 no.9
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    • pp.1322-1330
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    • 2016
  • This experiment was conducted to determine standardized ileal amino acid digestibility (SIAAD) of commonly used feed ingredients in poultry diets in Pakistan. These feed ingredients included corn, rice broken (RB), rice polishings (RP), wheat bran (WB), sunflower meal (SFM), cottonseed meal (CSM), guar meal (GM), soybean meal (SBM) from India and Argentine and fish meal (FM). The SIAAD of each ingredient was determined in triplicate using 21-days-old broilers. Day-old male broiler chicks (Hubbard${\times}$ Hubbard) were reared on corn-SBM based diet from 1 to 13 days and thereafter birds were fed experimental diets from day 14 to 21. Each diet was fed to 36 birds kept in six replicate cages, each cage had six birds. In cereals, the SIAAD of corn's amino acid (AA) (90.1%) was similar (p>0.05) to RB (89.0%). Isoleucine (97.8%) and lysine (96.9%) were highly digestible AA in corn and RB, respectively. Among cereal-by products, WB's SIAAD (76.9%) was same (p>0.05) as RP (71.9%). Arginine from WB (82.5%) and RP (83.2%) was highly digestible. However, threonine in WB (72.7%) and leucine in RP (69.6%) were the lowest digestible AAs. In plant protein meals, AAs from Argentine-SBM (85.1%) and Indian-SBM (83.4%) had higher (p<0.5) SIAAD than other protein meals. However, SIAAD of SFM (77.1%) and CSM (71.7%) was intermediate while GM (60.3%) exhibited the lowest (p<0.05) SIAAD among all ingredients. Arginine from GM (76.9%), CSM (85.8%), SBM-India (89.5%) and SBM-Argentine (91.5%) was highly digestible from indispensable AAs. In SFM, methionine (91.4%) SIAAD was the greatest. The average SIAAD of FM was 77.6%. Alanine from FM had the highest (84.0%) but cysteine (62.8%) had the lowest SIAAD. In conclusion, cereals i.e. corn and RB had higher (p<0.05) SIAAD of the cereals by-products. The SIAAD of RP and WB was same (p>0.05). The SBM from plant protein meals had higher (p<0.05) SIAAD than other studied feed ingredients. However, the GM had the lowest (p<0.05) SIAAD among protein meals.

A Survey on the Indoor Temperature and Power Consumption of Domestic Refrigerator (가정용 냉장고의 고내온도 및 전력소비 실태조사)

  • Kim, Jong-Ryeol
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.2
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    • pp.357-366
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    • 2018
  • In this study, if the set temperature of the refrigerator differs from the set temperature of the refrigerator, the temperature distribution of food in the refrigerator is estimated by measuring the temperature in the refrigerator and in the refrigerator room. In addition, based on the set temperature of the refrigerator and the freezer, the temperature range of the heat is large and the time required to recover to the set temperature is to be determined. And the optimal setting temperature for home refrigerators is to be shown by measuring the amount of power consumed to recover to the set temperature. As a result, the conditions in which the temperature in the freezer realized $-18^{\circ}C$ were only appropriate in case 3, Case 6, Case 8, and Case 9 when the set temperature in the refrigerator was lower than that in the freezer. Under these conditions, the minimum temperature in the refrigerator was $-1.1^{\circ}C$, Case 6 was $-1.5^{\circ}C$, Case 8 was $-1.1^{\circ}C$ and Case 9 was $-0.8^{\circ}C$, respectively. Also, the total power consumption during the 10 hours operation time of each case was greater than the setting temperature of the freezer and the refrigerator except case 4, since case 4 started operation around 13:30 in the morning.

Effects of Bird Ingestion on Seed Dispersal and Germination of the Elaeagnus macrophylla (보리밥나무(Elaeagnus macrophylla)의 종자 산포와 발아율에 미치는 조류의 영향)

  • Choi, Chang-Yong;Chae, Hee-Young
    • Journal of Korean Society of Forest Science
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    • v.96 no.6
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    • pp.633-638
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    • 2007
  • The Elaeagnus macrophylla is a stenoecious evergreen plant with nitrogen-fixing symbionts and its timing of fruit-ripening coincides with spring migration of many birds in southwestern Korea. To recognize bird species which eat fleshy fruits of the Elaeagnus macrophylla and to evaluate the effects of bird ingestion on seed germination and dispersal, we monitored birds and carried out germination experiments using its fruits and seeds from March to April 2007 at Hongdo Island, Jeonnam Province, Korea. As a result, eight species of birds including the Gray Starling (Sturnus cineraceus), the Brown-eared Bulbul (Hypsipetes amaurotis) and the Dusky Thrush (Turdus naumanni) ingested the fruits. Germination rate was enhanced but length of seed dormancy was instead shortened in ingested (collected from the feces of birds) and manually extracted seeds (obtained directly from the fruits) than in intact fruits collected directly from the plant. Moreover, the possible scale of seed dispersal by the frugivorous birds ranged up to 6.9 ha based on home ranges of starlings. Consequently, the Elaeagnus macrophylla supplies food resources for migratory birds, and the birds give the plant opportunities of new colonization. We suggest that this kind of interaction between the nitrogen-fixing plant and avian seed dispersers is applicable as a process of natural restoration in degraded coastal evergreen forests.

디자인 지식창출을 위한 검색시스템 구축

  • 임옥수;오민권;정인수;유의상
    • Archives of design research
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    • v.16 no.1
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    • pp.35-44
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    • 2003
  • In the past era, acquisition and utilization of useful information was the main origin of competition. Nowadays, unlike that era, is the era of knowledge information(management) in which we should create a new knowledge on the basis of information and apply it to the field of practice. And more acquisition of information is no more the competitive power of any person, any company and any nation because in such the era of knowledge management, anyone can access and get the information he needs, utilizing internet-based searching system. Such demands of the times of knowledge management change rapidly in each field through knowledge management system and researches about knowledge management are actively processed in various academic branches. However, in our field of design, researches about those demands(knowledge management) still remain on the level of one-dimensional searching service for general data about design. Therefore, in this study, we developed building database of researches on form, color, aesthetical elements, preference image word, satisfaction etc. about CI/BI of home electronics goods, living goods, apparels, and food goods companies, also suggesting searching system through which you can obtain useful data and information helpful for designers to process CI/BI works of new product by using that database. Especially, in case of developing specific CI/BI, various search results through help of suggested system will supply a useful design concept. And more, cross table which is the result of analysis two-dimensional categorical data about existing design factors(such as form, color, aesthetical elements, preference image word, and satisfaction) will make contribution for designers to create a new design knowledge.

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Influence of Computer Use Hours on Physical Development, Dietary Patterns, and Nutritional Status of Higher Grade Elementary School Children (컴퓨터 사용시간이 고학년 초등학생의 신체 발달, 식생활 습관 및 영양 상태에 미치는 영향)

  • Kim, Hye-Seon;Lee, Bog-Hieu
    • Journal of Nutrition and Health
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    • v.41 no.2
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    • pp.165-173
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    • 2008
  • This study was intended to investigate whether the computer use hours affect physical development, dietary habits, and nutritional status or not. One hundred and ninety elementary school students from Gyeonggi province and Seoul were selected and surveyed during December, 2006. Participants were divided into 2 groups: long-time computer user (${\geq}$ 2 hrs./day) and short-time computer user (<2hrs./day). The survey included the questionnaires and anthropometric measurement. A dietary survey was conducted by using 24-hour recall method. The most of long-time computer user accessed computer more often than those of short-time computer user weekly bases. The purpose of the computer use was for the computer game (p < 0.05). Most participants accessed computer after the school at night and at their home. The longer the computer use, the more the body weight and %RBW (p < 0.05). Dietary habits score of long-time computer user 34.5 points) was lower than that of short-time computer user (38.0 points) (p < 0.001). The long-time computer user consumed more fatty foods, instant foods, and sugary foods. In case of dietary habit changes incurred by computer use, the long-time computer user had inferior dietary habits: skipping meals, meal size, appetite, eating speed, weight, exercise, and sleeping trouble (p < 0.05). The long-time computer user consumed less calories than the short-time computer user (p < 0.05). Also, the long-time computer user tended to have lower intakes of vitamin C, Ca, and dietary fiber without significance. From the findings, the longer use of computer by the elementary school children negatively affects their physical development, dietary habits and nutritional status.