• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.157-167
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• 2021

The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

• 농업과학연구
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• 제50권4호
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• pp.927-940
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• 2023

Online shopping has been undergoing significant developments in the South Asian region in the last decade. Using a representative sample of Sri Lankan consumers, this study explored online food purchasing behavior in Sri Lanka, a developing nation and island in South Asia. Data were collected from 562 respondents from all nine provinces in Sri Lanka using an online survey. Consumer attitudes were evaluated using factor analysis, and factor scores were added as explanatory variables to the final model. An ordered logistic regression model was used to examine the impact of consumer demographics, economic variables, and consumer attitudes on online food purchases. Online food purchasing intensity was categorized into four groups that suited ordinal rankings: zero for never, low for rarely, medium for occasionally, and high for regularly. Results indicated that age, income, education, and living in urban areas affect the online food purchasing behavior of Sri Lankan consumers. In addition, trust, convenience, and attitudes toward price were powerful drivers of online food purchasing. The findings have a number of significant managerial ramifications for creating strategies to promote online food purchases in developing South Asian nations like Sri Lanka. Moreover, promoting online shopping could be a potential solution for traffic congestion, ultimately helping to mitigate the negative externalities associated with it, such as carbon emissions and air pollution.

• 보건교육건강증진학회지
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• 제14권2호
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• pp.17-42
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• 1997

From September 2, 1995 through October 31, this questionnaire was made by the 1, 200 industrial workers who work for 15 enterprises of 5 types of business. And it was for helping to devise a policy and to develop a program for industrial workers' health promotion by understanding the consciousness behavior level of industrial workers in our country and the related factors which are under the influence of it and health promotion behavior. The summary and conclusions are as follows. 1. In health promotion score level by related factors, the health diagmosis level score was 7. 37(81.9/100) of the perfect score 9, nutrition level score was 7.00(77.8/100), health education behavior level score was 6.00(66.7/100), exercise behavior level score was 6.01(66.8/100), occupational disease knowledge level score was 6.00(66.7/100). 2. Health diagnosis behavior level was significantly high when the age is older, when the occupation term is longer, when the economic status is better. And wjem tje satosfoed degree for vocational aptitude, working environment, and the education contents. 3. Nutrition (dietary habit) status level was high in men, in the age group of 40 over, in the group of having their spouse, in the group of being paid over one million won a month, in the upper economic classes (P〈0.001). It was also high in graduates middle school and in daytime workers (P〈0.05). 4. Health education behavior level was high in the older ahe hroup, in a single life (separation by death, divouce, separation) and in the longer occupation term(P〈0.001). 5. Exercises behavior level was high in men, in the workers who are paid 500～990 thousand won a month, in the better economic classes(P〈0.01). 6. Knowledge level on an occupational disease was high in men, in the older age group, in the group of having a spouse, In the workers who are paid 500～990 thousand won a month, in the group of having a longer occupation term, and in the residents living not in a large city(P〈0.01). 7. When health status was higher, health promotion behavior, behavior level, health diagnosis (P〈0.001), nutrition(P〈0.05), health education behavior (P〈0.05), exercise behavior(P〈0.01) and the knowledge level on an occupation disease was high. 8. The main factors which are under the influence on the degree of practicing healthy life were the level of knowledge and behavior, sex, his/her health status, and the satisfied degree of working environment. These variables could explain it 18.0%. 9. The factors which are under the influence on health promotion behavior and behavior levels were the variables of the satisfied degerr of education contents, sex, health knowledge, economic status, health status, occupation terms, monthly income, working tiredness. These variables could explain it 21.3%. By these results, it is inportant for industrial workers' health promotion to level up the health diagnosis behavior, dietary habit considering nutrition, behavior on health education, behavior for exercise, and knowledge on an occupational disease. Especially we should develop the proper program considered sex, health status, satisfied degree of working environment and education contents, economic status, eccupation terms, knowledge on health, and behavior level. Because health promotion business gies in gear with productivity promotion.

• 정보관리학회지
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• 제22권4호통권58호
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• pp.79-95
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• 2005

본 연구는 2년제 전문대학 학생들을 대상으로 웹기반 온라인목록의 이용특성을 조사 연구한 것이다. 연구방법으로 이용자들의 특성을 분석하기 위하여 질문지법과 면접조사법을 통해 데이터를 수집하였으며,수집된 데이터의 처리는 통계처리 프로그램인 SPSSWIN 10.1을 사용하여 분석하였다. 연구결과 이용행태, 검색결과 만족도, 웹 온라인목록의 선호도, 검색어 선정, 문헌정보학 전공자와 비전공자 간의 탐색성과 차이, 웹 온라인목록의 이용자교육의 필요성 등에 관한 결과를 얻었다. 이러한 분석결과를 근거로 하여 웹 온라인목록 이용 중에 발생하는 문제점과 어려움을 느끼는 기능들에 대해 개선방안을 제시하여 이용자들로 하여금 웹 온라인목록 이용의 효율성을 돕고자 하였다.

• 아동학회지
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• 제17권1호
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• pp.5-21
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• 1996

The purpose of the present study was to investigate how 4-to 5-year-olds approach a competitive/cooperative task to obtain a resource. Sex and age differences were examined for the behavior and resource utilization of this task. The subjects were 74 same-age, mixed sex groups of 4 children each in three kindergartens in a large city. Each group of 4 children were classmates. The children were videotaped in a play situation where one child could view a cartoon movie (i. e. acquiring a resource) with the assistance of two children (one to turn the film tape and one to push the light-button), and the fourth child was a bystander. Time at each position and physical and verbal behavior constitute the data which were analyzed by ANOVA and ${\chi}^2$. The results of the time analysis showed that children cooperated quickly and were able to view the cartoon(resource utilization) for a large part of the session. High resource utilizers compared with low resource utilizers, exhibited more self-assertive and helping behaviors. Boys achieved more viewing time while girls were bystanders for a greater amount of time. Boys showed more physical and verbal behaviors during the task. Four-year-olds achieved less viewing time than 5-year-olds, indicating 4-year-olds were less effective in eliciting the help of their peers.

• 한국간호교육학회지
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• 제15권1호
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• pp.100-108
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• 2009

Purpose: This study explored the relationship between types of gender role identity and health behaviors in 500 adults. Method: Data was collected with self-reporting questionnaire forms from April 23 to May 4, 2007. using the Korean Gender Role Identity Inventory and Health Behavior Assessment Tool. Results: The mean (SD) was 2.65 (0.42) for gender role identity, and 2.61 (0.38) for health behaviors. The subjects were classified into four gender role identity types; 30.4% in undifferentiated, 27.8% in androgyny, 22.4% in masculinity, and 19.4% in femininity. Four gender role identity types of subjects showed significant different levels of health behaviors (F=40.33, p<.001). The androgyny type subjects reported the highest mean of health behaviors scores, and the undifferentiated type subjects had the lowest mean. There were significant differences in health behaviors according to subjects' general characteristics, such as age, marital status, perceived health status, and smoking (p<.005). Conclusion: There is a need to make changes in family, school, and society toward better environments for helping adults develop desirable gender role identity. In addition, the gender role identity in adults has to be considered in establishing healthy lifestyles and developing health promotion programs.

• 모자간호학회지
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• 제3권1호
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• pp.5-24
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• 1993

Where people within a certain cultural sphere have formed their own peculiar cultural beliefs including health belief, health value and health practice, care-givers have a good understanding of health management as those practices exist in the client's sociocultural background. The purpose of this study was to describe various caring behaviors in traditional childbearing management and ultimately to provide basic data for nursing practice and sustantive maternity nursing theory. To investigated taring behaviors, the ethnographic approaches were used. The fieldwork for this study has been conducted from December, 1991 to September, 1992. The data collection method was used in-depth interview. The key informants were 19 womans aged from 60 to 84, and general Informant was a native aged 50. Results of the study were as follows. The components of caring behavior inculded heeding, preventing from impurities, encouraging the power, praying, warming up one's body, enduring, helping, healing, resting, making preparations, utilizing mugwort, creating good blood circulation, tabooing, This components of taring behavior were 6 categories, making every effort, encouraing, contriving an easy labor, healing, making preparations, enduring, The prominent caring beehavier during childbearing process was making every effort. In conclusion, for more effective childbearing management of care-givers must eliminate from their own minds 'primitive' or 'supertitious' attitudes toward traditional childbearing management. Also it is desirable that they establish Korean style nursing intervention along with modern scientific practices in conjunction with the traditional childbearing management.

• 대한인간공학회지
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• 제30권5호
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• pp.629-636
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• 2011

Objective: The aim of this study is developing an elderly automatic showering system by optimizing nozzle position and angle of water injection on ergonomics approach. Background: The elderly living in nursing home or hospital were increased by an aging population. Helping the elderly on showering is so hard. In addition, the existing showering/bathing systems are not effective because shower pattern of the elderly and washed range of nozzle were not considered. Method: Firstly, basic specification were determined by anthropometric approach. Secondly, position of nozzle and angle of water injection were determined through observation of elderly behavior on showering. And, finally, they were optimized by washing test and showering simulation. Results: On showering importance of body parts were able to analysis through observation of elderly behavior. The position of nozzle and angle of water injection was able to optimize by showering simulation. The automatic showering system was developed by considering their results. Conclusion: The most important technology of developing a showering system is the determining position of nozzle and angle of water injection, number of nozzle. It was developed by applying its results through user centered-research. Application: The user centered-research of developing products was able to apply directly to develop automatic bath, showering products etc. Further more it was available to apply senior friendly products.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.675-683
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• 2020

본 연구에서는 개인의 불안 애착 성향이 사회적 일체감을 강조한 소구방식의 기부광고 선호에 미치는 영향력과 해당 과정을 매개하는 소속 욕구 요인을 실험을 통해 확인하고자 하였다. 실험 참가자들은 각각 개인적 소구 조건의 기부광고와 사회적 소구 조건의 기부광고에 노출된 후 광고에 대한 태도와 기부의도를 보고하였다. 두 차례의 실험 결과, 소비자의 불안 애착 정도가 클수록 사회적 일체감을 강조하는 소구방식의 기부 광고에 보다 긍정적인 태도를 보이는 것으로 나타났다. 또한, 소비자의 불안 애착과 사회적 소구방식의 기부광고 사이에서 소속에 대한 욕구가 매개하는 효과도 유의한 것으로 검증되었다. 즉, 기부를 촉구하는 광고 메시지를 구성할 때 개인의 불안정 애착 성향을 고려함으로서 소구력을 높일 수 있음을 입증하였다. 본 연구의 결과는 성인의 애착 불안이 기부 의도를 이끌어내는 하나의 준거로 작용할 수 있다는 사실을 발견하고, 불안정 애착자들이 기부행위에 기대하는 감정적 편익의 가치를 인식하도록 도움으로서 윤리적 소비 분야에서의 경제 주체간 상호 이익관계 구축 이슈를 제시하고 있다. 또한 사회적 소구 방식의 기부 광고 메시지에 대한 소비자의 태도, 호의를 점화를 통해 조정할 수 있음을 입증하였다는 점에서 학문적, 실무적 시사점을 제공한다.

• 아동학회지
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• 제17권1호
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• pp.39-55
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• 1996

A pilot parent education program composed of 8 two-hour sessions was developed on the philosophy of a democratic parent-child relationship. The program focused not only on a concept of personal respect toward children but on change in parenting behaviors through a process of problem-solving. Problem-solving was implemented by encouraging active participation of parents in developing an understanding of the causes of problem behavior and searching for their own solutions. 19 mothers aged 29 to 37 were pre- and post-tested. Two months later, 15 of them responded to a questionnaire (follow-up test). Their concepts of children and parenting behaviors changed dramatically shortly after participation in the program. However, results of the follow-up test showed the such gains are not always long lasting. This implies that further investigation is needed for helping mothers retain the effectiveness of the program.