• Title/Summary/Keyword: helping behavior

Search Result 186, Processing Time 0.024 seconds

A Study on Environmentally Concious Consumer Behavior (환경의식적 소비자 행동에 관한 연구)

  • 박운아
    • Journal of the Korean Home Economics Association
    • /
    • v.33 no.4
    • /
    • pp.199-212
    • /
    • 1995
  • The purpose of this study were (1) to find out if socio-demographic, resource, psychological, and socio-environmental variables have significant effect6s on environmentally concious consumer behavior and (2) to examine the independent influences of variables related to the environmentally concious behavior. the subjects were 384 housewives living in Kwangju. the data were collected by questionnare methods and analyzed through SPSS PC+ program. The findings were as follows : Environmentally concious behavior differed significantly according to family income, employment, attending a consumer education experience, knowledge about environmental conservation method, post-industrial consumer value orientation, awareness of the seriousness of environmental problems, feeling of efficacy about helping to solve environmental problems, perception of time limit, influence of reference group and the degree of interesting in environmental information. The most critical variable was influence of reference group, that is, environmentally concious behavior by friends and neighbors.

  • PDF

Motives for Writing After-Purchase Consumer Reviews in Online Stores and Classification of Online Store Shoppers (인터넷 점포에서의 구매후기 작성 동기 및 점포 고객 유형화)

  • Hong, Hee-Sook;Ryu, Sung-Min
    • Journal of Distribution Research
    • /
    • v.17 no.3
    • /
    • pp.25-57
    • /
    • 2012
  • This study identified motives for writing apparel product reviews in online stores, and determined what motives increase the behavior of writing reviews. It also classified store customers based on the type of writing motives, and clarified the characteristics of internet purchase behavior and of a demographic profile. Data were collected from 252 females aged 20s' and 30s' who have experience of reading and writing reviews on online shopping. The five types of writing motives were altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and the expression of satisfaction feelings. Among five motives, altruistic information sharing, economic incentives, and helping new product development stimulate writing reviews. Store customers who write reviews were classified into three groups based on their writing motive types: Other consumer advocates(29.8%), self-interested shoppers(40.5%) and shoppers with moderate motives(29.8%). There were significant differences among three groups in writing behavior (the frequency of writing reviews, writing intent of reviews, duration of writing reviews, and frequency of online shopping) and age. Based on results, managerial implications were suggested. Long Abstract : The purpose of present study is to identify the types of writing motives on online shopping, and to clarify the motives affecting the behavior of writing reviews. This study also classifies online shoppers based on the motive types, and identifies the characteristics of the classified groups in terms of writing behavior, frequency of online shopping, and demographics. Use and Gratification Theory was adopted in this study. Qualitative research (focus group interview) and quantitative research were used. Korean women(20 to 39 years old) who reported experience with purchasing clothing online, and reading and writing reviews were selected as samples(n=252). Most of the respondents were relatively young (20-34yrs., 86.1%,), single (61.1%), employed(61.1%) and residents living in big cities(50.9%). About 69.8% of respondents read and 40.5% write apparel reviews frequently or very frequently. 24.6% of the respondents indicated an "average" in their writing frequency. Based on the qualitative result of focus group interviews and previous studies on motives for online community activities, measurement items of motives for writing after-purchase reviews were developed. All items were used a five-point Likert scale with endpoints 1 (strongly disagree) and 5 (strongly agree). The degree of writing behavior was measured by items concerning experience of writing reviews, frequency of writing reviews, amount of writing reviews, and intention of writing reviews. A five-point scale(strongly disagree-strongly agree) was employed. SPSS 18.0 was used for exploratory factor analysis, K-means cluster analysis, one-way ANOVA(Scheffe test) and ${\chi}^2$-test. Confirmatory factor analysis and path model analysis were conducted by AMOS 18.0. By conducting principal components factor analysis (varimax rotation, extracting factors with eigenvalues above 1.0) on the measurement items, five factors were identified: Altruistic information sharing, remedying of a grievance and vengeance, economic incentives, helping new product development, and expression of satisfaction feelings(see Table 1). The measurement model including these final items was analyzed by confirmatory factor analysis. The measurement model had good fit indices(GFI=.918, AGFI=.884, RMR=.070, RMSEA=.054, TLI=.941) except for the probability value associated with the ${\chi}^2$ test(${\chi}^2$=189.078, df=109, p=.00). Convergent validities of all variables were confirmed using composite reliability. All SMC values were found to be lower than AVEs confirming discriminant validity. The path model's goodness-of-fit was greater than the recommended limits based on several indices(GFI=.905, AGFI=.872, RMR=.070, RMSEA=.052, TLI=.935; ${\chi}^2$=260.433, df=155, p=.00). Table 2 shows that motives of altruistic information sharing, economic incentives and helping new product development significantly increased the degree of writing product reviews of online shopping. In particular, the effect of altruistic information sharing and pursuit of economic incentives on the behavior of writing reviews were larger than the effect of helping new product development. As shown in table 3, online store shoppers were classified into three groups: Other consumer advocates (29.8%), self-interested shoppers (40.5%), and moderate shoppers (29.8%). There were significant differences among the three groups in the degree of writing reviews (experience of writing reviews, frequency of writing reviews, amount of writing reviews, intention of writing reviews, and duration of writing reviews, frequency of online shopping) and age. For five aspects of writing behavior, the group of other consumer advocates who is mainly comprised of 20s had higher scores than the other two groups. There were not any significant differences between self-interested group and moderate group regarding writing behavior and demographics.

  • PDF

Effect of Sexual Knowledge and Sexual Attitude on the Sexual Coping Behavior among University students (대학생의 성지식 및 성태도가 성대처행동에 미치는 영향)

  • Kim, Hey Kyoung
    • The Journal of Korean Society for School & Community Health Education
    • /
    • v.18 no.1
    • /
    • pp.31-42
    • /
    • 2017
  • Objectives: The purpose of this study was to investigate the effect of Sexual Knowledge and Sexual Attitude on the Sexual Coping Behavior among university students and presents basic data for helping healthy Sexual Culture. Methods: A survey was held to the university students in Seoul and Chungcheong cities from April 11 to April 25, 2016. of 237 copies were in the final analysis. For data analysis, SPSS 21.0 for Windows was used. Results: As a result, there were correlations between variables, Sexual Coping Behavior of University students were affected by the gender, distorted sex, have the experience of sexual intercourse and accepted sex. Conclusions: It is need to development program and counseling for establishment of the healthy sex culture of university students.

  • PDF

Infants' understanding of intentions underlying agents' helping and hindering actions (영아의 도움 행동과 방해 행동의 의도 이해)

  • Lee, Young-Eun;Song, Hyun-Joo
    • Korean Journal of Cognitive Science
    • /
    • v.25 no.2
    • /
    • pp.135-157
    • /
    • 2014
  • The present study investigated whether 6- and 12-month-old infants could infer an agent's social preference on the basis of intentions. In Experiment 1, 12-month-old infants were first familiarized with two kinds of event: the helping and the hindering events. In the helping event, an agent (either a square or triangle) tried to help a circle climb up the hill and the movie stopped right before the circle reached the top of the hill. Thus, the outcome of the helping behavior was made to be ambiguous. Similarly, in the hindering movie, another agent tried to hinder the circle from reaching the top of the hill and the movie stopped right before the circle slipped down to the base of the hill making the final outcome of the hindering behavior unclear. During the test trial, infants were either presented with an event in which the circle approached the helper (approach-helper condition) or an event in which the circle approached the hinderer (approach-hinderer condition). The results indicated that both 6- and 12-month-olds looked longer at the approach-helper event than at the approach-hinderer event. Thus, by 6 months of age, infants are sensitive to agents' intentions when reasoning about agents' social preference. The current findings add to the emerging evidence on social evaluation and moral reasoning during infancy.

A Study on the Stress and Stress Coping Behavior of Elementary School Children (학령기 아동의 스트레스와 대처행동에 관한 연구)

  • Kim, Ju-Youn;Kim, Jung-Soon
    • Research in Community and Public Health Nursing
    • /
    • v.10 no.1
    • /
    • pp.252-261
    • /
    • 1999
  • The purpose of this study was to investigate the daily stress and stress coping behavior of elementary school children. The subjects for this study were 372 children fourth, fifth and sixth graders from an elementary school in Pusan. We adopted Won - Joo Chung's research instrument (1997) for measuring stress and coping behavior in this study. Statistical techniques such as frequency, percentage, mean, standard deviation, order, and Pearson correlation were used to examine the research questions of this study. The results of this study were as follows: 1. The most common instance of stress to be experienced by all children was the stress from school life, followed by social pressures, individual pressures and family environment. 2. A positive revaluation was the most commonly used stress-coping behavior, followed by behavioral mood conversion, spiritual support, problem-facing behavior, an information search for problem-solving, physical separation for emotional relaxation, avoidance, emotional aggressiveness and emotional expression. 3. Stress-coping behavior had a positive and significant correlation with the stress score(r = .4391, p= .000). In conclusion, the stress from school life was the most common experienced by all children. While independent effort in problem-solving was unsufficient, stress coping behavior had positive results. Therefore, this study verified the necessity of minimizing the stress children experience from school life and of helping them attain desirable stress-coping behaviors.

  • PDF

Space Safety Planning in Apartment House at Earthquake - Based on Human Behavior in Shindo 7 Area at the 1995 Hyogo-Ken Nanb Earthquake (지진발생시 공동주택의 공간안전계획에 관한 연구 -1995년 효고현 남부지진의 진도 7지역의 인간행동분석을 통하여-)

  • 김병곤
    • Proceedings of the Earthquake Engineering Society of Korea Conference
    • /
    • 2000.04a
    • /
    • pp.81-88
    • /
    • 2000
  • This paper based on a survey of the 1995 Hyogo-Ken Nanbu Earthquake analyzes human behavior by the house pattern through the correspondence analysis in an area of Shindo 7: earthquake with an intensity of 7 on the Japanese scale. According to the analysis the following proposals are shown as a space safety planning: First : To establish the space allotment based on which the role behavior among family members are smoothly executed, . Second In the apartment house it is important to install a common space or a "Helping Neighbot" -route to the adjoining dwelling unit which is safe for residents' activities and effective for the improvement of the earthquake-resistant structure of the building. building.

  • PDF

Customer-perceived distributive peer justice climate, community identification, C2C interaction quality, and helping intention in MMORPG contexts (고객의 분배공정성분위기 지각과 커뮤니티동일시, 고객간상호작용인식, 도움행동의도의 관계에 대한 연구)

  • Hyun Sik Kim
    • Journal of Service Research and Studies
    • /
    • v.14 no.2
    • /
    • pp.158-177
    • /
    • 2024
  • This paper proposes and tests a theoretical model of the relational link between a novel form of customer-perceived fairness for a reward design (distributive peer justice climate) and C2C helping intention via community identification and online C2C interaction (friend-, neighboring customer-, audience-interaction) qualities in a collective consumption context (MMORPG). To test hypotheses, we amassed survey data within a collective consumption context (massively multiplayer online role-playing games, MMORPGs). We used structural equation modeling in analyzing the survey data. The results reveal that user-perceived distributive peer justice climate for a reward design enhances their C2C helping intention via community identification and C2C interactions in MMORPG contexts. Collective consumption-type service managers should focus on promoting the user-perceived distributive peer justice climate for their reward system to enhance users' present C2C co-creation experience (community identification, C2C interaction) and future C2C co-creation behavior (helping intention). By adopting an intra-unit level distributive justice concept (customer-perceived distributive peer justice climate) to a reward design in a collective consumption context (MMORPGs), this study informed collective consumption-type service managers of the importance of its management.

Problem behaviors, Cultural Identity and Acculturation of North Korean Refugee Youth (북한이탈 청소년의 문제행동과 문화변용정체성에 관한 연구)

  • Park, Youngsuk
    • Research in Community and Public Health Nursing
    • /
    • v.23 no.2
    • /
    • pp.144-154
    • /
    • 2012
  • Purpose: The purpose of this study was to investigate the characteristics of problem behaviors, cultural identity and acculturation of North Korean (NK) refugee youth and to suggest an appropriate approach for helping them to adjust to our society based on these findings. Methods: The subjects were 117 NK adolescent refugees in Hanawon. Data were collected by a demographic questionnaire, Youth Self Report (YSR), the South-North Korean cultural identity. Results: Problem behaviors of NK refugee youth were the highest in anxiety/depression and withdrawal behavior and were followed by internalized behavior, aggressiveness, overall problem behavior, externalized behavior, delinquency and positive behavior in that order. Acculturation was the highest in 'separation' followed by 'integration', 'assimilation' and 'marginalization' in that order. No significant relationship was found between acculturation types and problem behaviors except positive behavior. Conclusion: This study provides some important information that we have to develop specific strategies and interventions primarily focused on withdrawal, anxiety/depression, and internalization for the adjustment and mental health of NK refugee youth. It is necessary to explore further research related to cultural identity, acculturation processes, and the correlation between acculturation types and problem behaviors.

The Effects of Self-Leadership and Self-Efficacy on Organizational Effectiveness and Organizational Citizenship Behavior in Nurses (간호사의 셀프리더십과 자기효능감이 조직유효성과 조직시민행동에 미치는 영향)

  • Lim, Kyoung-Min;Bae, Sung-Kwon;Kim, Hye-Sook
    • The Korean Journal of Health Service Management
    • /
    • v.7 no.4
    • /
    • pp.259-272
    • /
    • 2013
  • The purpose of this study is to examine the effects of self-leadership and self-efficacy on organizational performance, or more specifically, job satisfaction, organizational concentration and organizational citizenship behavior and then the effects of hospital organization members' job attitude on organizational performance, helping strengthen capability that individuals of the members have and ultimately improve that performance. Findings of the study can be summarized as follows. First, self-leadership has statistically significant effects on organizational citizenship behavior. Second, self-leadership has statistically significant influences on self-effectiveness, especially job satisfaction and organizational concentration. Third, how self-efficacy influences organizational effectiveness was examined to find that self-efficacy has significant effects on organizational concentration, but not on job satisfaction. Fourth, self-efficacy has no effect on organizational citizenship behavior. Fifth, how organizational effectiveness influences organizational citizenship behavior was investigated to find that effectiveness has statistically significant effects on organizational concentration, but not on job satisfaction.

The Mean Reverting Behavior of Inflation in the Philippines

  • CAMBA, Abraham C. Jr.;CAMBA, Aileen L.
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.10
    • /
    • pp.239-247
    • /
    • 2021
  • Central Bank authorities should carefully manage inflation rate uncertainties to achieve economic growth and development not only in the short-run but also in the long-run. Since inflation is a key macroeconomic variable, an increased understanding about its behavior is undoubtedly important. Thus, paper employs unit root with breakpoints to examine the mean reverting behavior of inflation rate in the Philippines using monthly data from 2002 to 2020. Empirically, the unit root breakpoint innovational and additive outlier tests favor the stationarity or mean reverting behavior of inflation in the Philippines. Also, results of standard unit root tests, ADF, PP, GLS-Dickey-Fuller, KPSS and NP, provide strong evidence of mean reverting processes. The mean reverting behavior of inflation rate reveals that the monetary policy using inflation targeting framework has succeeded in reducing chronic inflation persistence in the Philippines. Thus, this research supports inflation targeting policy that aims to maintain general price level stability for the Philippine economy's long-term growth and development prospects. The findings of this research remain important for the central bankers for not only providing them better understanding about the behavior of inflation rate, but also helping them formulate and implement policy reforms related to money, credit and banking.