• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.155-167
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• 2020

Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.51-55
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• 2007

These days, hair design is recognized as a kind of molding arts which peform expression skill to create personal self as well as practical skill. Recently, the efforts to express hair design sublimating it to art works have continued. For these reasons, this study had purposes as follows; First, it developed creative and original design producing works to shape the flower image that was an important material of hair design. Second, it presented the possibility to express the field of hair design with art. In the flow of age, nature has provided design with unlimited creative motive. Flowers, among various materials, show the nature's change, combination and order and impose diverse symbolic meanings. Therefore, flowers are good materials to express the works. Through the process of decolorizing and dyeing with hair, five works of nature's fragrance, hope, reed flowers, windflower, magnolia blossom had been produced. The results of the process were as follows; First, the transformation of shape through the simple process taking the image of shaping flower as subject matter could be a motive of new hair design art. Second, if the various images of flowers were expressed as hair art with three-dimensional shape, it could be works with value of beauty. Through the process of this study, it was proved that nature could be endless subject matter for art. Therefore, with continuous studies, it can be motive of developing designs in producing work activities of many hair designers. In addition, academic development will be achieved through wide and diverse studies.

• Advanced Industrial SCIence
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• v.2 no.3
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• pp.29-36
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• 2023

The purpose of this study is to present basic data for hair color work plans that can consistently produce hair color design products for designers through analysis of gradient techniques among hair color design techniques. The research method was to select 10 photos of women that appeared in mass media from 2022 to September 15, 2023, extract color chips and RGB values using the Eyedropper Tool in Adobe Photoshop CS6, and convert the RGB values of the color chips into Munsell Conversion ( The data was converted into HV/C values of version 12.1.13a). Based on the extracted data, the gradient hair colors of female pop stars were analyzed by displaying the data on a color scale. As a result, in the I.R.I color scheme image scale, the image of female pop stars was more hard than soft. In addition, it was confirmed that the focus was on static rather than dynamic. Color matching images according to hair color were extracted with adjectives such as noble, decent, elegant, and subtle. Three hairstyles were created using this theme.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.109-127
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• 2002

As modern fashion trends show oriental motif since the transition of post-modernism, a number of great fashion designers such as Givenchy and Jean-Paul Gautier applied the concept of Orientalism to their fashion design. Total fashion is a trend in which make-up, hair-style, and accessories. together with clothing itself are considered a complete fashion as a whole, and sometimes appeals much to consumers. Given that the previous studies on Orientalism have focused only on clothing. this research aims at examining Orientalism with a total fashion approach to simultaneously study make-up, hair-style, accessories, and clothing, and showing that traditional oriental beauty is expressed by total fashion in which the past appeared again through the process of creative application. We analyzed the Orientalism total fashion from 1990 through 2001 and summarized the national differences among these countries in the following. First, China has a uniformed clothing. make-up, and hair-style as shown its traditional play, "KyungKeuk" and traditional costume, Chipao. Second, Japanese unique traditional costume has been passed on through its traditional costume, Kimono, and traditional play, "Kabuki" Finally, in Korea, make-up, hair-style and the design of the traditional costume. Hanbok, as appeared in "Myindo(means a picture of a beauty) Painted in the Chosun Era are applied and reappeared without much change. It is advised to note that the Orientalism fashion to be discussed in this study is limited to China, Japan, and Korea in Asia.Japan, and Korea in Asia.

• Journal of the Korean Society of Fashion and Beauty
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• v.1 no.1 s.1
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• pp.105-118
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• 2003

The purpose of this study was to analyze entertainer Byeon Jeong-su's hair styles and thereby, apply the results to models. For the applications, models' hair styles were bisected into two sections, and thereby, the edges of the outsides were cut into solid points, and thereupon, into diverse bases by using vertical section, Perpendicular direction and square angles. On the other hand, the insides were cut in the same way of the outside bases by using radial section, varied combing and $45{\sim}90$ degree head angles. In addition, tops and sides were arranged in their corners, while a graduation technique was used to express a natural difference of levels. The fringes were cut by using free-hand and slicing techniques. furthermore, the quantity and mass of the hairs were treated with such techniques as thinning, swing, effect, rolling, slide and slicing, while a bridge product was used for coloring together with a highlight technique. The hair styles were rendered for straight and wave by using an magic iron machine. It was confirmed through this study that the same cutting techniques would result in different images depending on individuals' physical shapes, facial shapes, head skeletons and types of hairs. Thus, it is required of the hair designers to suggest their own custom hair designs adequate to individuals' images through continued image-wise hair design practices.

• Journal of Fashion Business
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• v.7 no.1
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• pp.116-134
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• 2003

The beauty industry of today tends to gradually develope as one of the important marketing strategies along with the total fashion sector. Hair color, being one of the factors of hair style, especially builds his or her own image and even becomes the nonverbal communication method which let others know him/herself. Therefore, women's needs and expectations of hair coloring are varied. To meet these need, it is urgent to figure out, most of all, the status of customers' awareness about hair coloring. Thus, in this study, research and analysis on hair coloring were made, focusing on the women utilizing 20 beauty shops in Changwon city. And the goal that this study set is to use as the study material for the hair coloring consulting in the beauty industry and the basic data for marketing in the industry job-sites. The conclusion by the three factors(age, job, monthly income) were as follows: 1. Dandyism was on the 1st order in the reason for coloring hair regardless of age, job, and monthly income. This seems to be speaking for the change of women's awareness of coloring hair. 2. The subject of making decision upon whether she was going to color her hair or not was herself regardless of age, job, and monthly income. Among the people belong to these three factors, brown was the color in overall preference. 3. More than half of those who belong to the three factors were not aware of the hair color, but their senses and interest in the color in vogue were high. 4. In terms of the hair coloring periodic time, many people had $2{\sim}3$months, but it was possible to know that they were interested in improving their images, considering the fact that most of the salaried people had their hair dyed within a month and the people in service job over a month. 5. The acquaintance around me had the strongest effect in collecting information from the people in those three factors and mass media was the next. The results of this study, in my opinion, would help the customers have beautiful and healthy hair and make images of their own by making the hair designers develope professional knowledges and skills on the hair coloring and improve the quality of beauty services.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.635-648
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• 2023

In the current situation of social distancing due to COVID-19, the use of one-person hair salons, which are safer than franchise hair salons, is emerging again. One-man hair salons provide personalized services at high prices, so they can be said to be an industry that required high quality services than franchise hair salons. Despite these characteristics, many studies on hair salon services are focused on franchise hair salons. Therefore, this study was conducted through empirical analysis with the purpose of finding out how the service quality of a one-man hair salon, which required high service quality, affects behavioral intention through the coexistence of customer satisfaction and dissatisfaction. As a result of this study, it was found that the pleasure of consumers in one-person hair salons increases the intention to revisit the most. Those pleasure showed that it is more important to respond and empathize with consumers as well as its expertise of hair designers than the appearance of beauty salons. Through this study, the characteristics of a one-man hair salon were examined and significant results were found.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.289-295
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• 2020

As the importance of the beauty to pursue beauty comes to the fore, the market size of hairdressing industry including hair dyeing is getting bigger. In case of continuously applying an oxidative dyeing agent commonly used in hair salons, as hair damage is inevitable, we investigated morphological changes of hair treated with a neutral oxidative dyeing agent. In the experiment results, Between the control and the 6N-7N experimental groups, there was a significant difference in Max. modulus and Tangential modulus according to Max. load, Max. stress, Max. elongation, Break load, Break stress, Break elongation, and strain section. There were the highest values in Max. load, Max. stress, Max. elongation, Break load, Break stress and Break elongation in the control group, and there was no tendency to decrease significantly according to the treatment of the experimental group. Max. modulus and Tangential modulus according to the strain evaluation section did not show a tendency to increase or decrease constantly, although there was a difference between the control and experimental groups. This study attempts to provide basic data for the development of oxidative dyeing agent that minimizes hair damage and to establish the foundation for understanding the correlation between hair designers' oxidative dyeing agent and hair health.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.748-759
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• 2022

The purpose of this study is to investigate the mediating effect of job commitment and the moderating effect of job burnout on the relationship between the protean career orientation and subjective career success of hair designers. For this purpose, a survey was conducted on 163 employees working at a representative A brand hair salon in Korea, and statistical analysis was conducted using SPSS 21, and SPSS Process Macro v. 3.3. The results of this study are as follows: First, Protean career orientation affects job commitment to focus on oneself in all aspects related to their job, and as a result, it has a mediating effect on subjective career success that satisfies their career. Second, Through the interaction between protean career orientation and job burnout, the moderating effect on job commitment was confirmed. The significance of this study is to suggest a career success plan for hair salon workers with relatively high turnover rate in the service field by dealing with the understanding of the hair salon organizational culture and the lack of hair designer protean career orientation in terms of the mediating role of job commitment and job burnout in career success.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.449-461
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• 2005

The purpose of this study is to rediscover the hidden value of non-mainstreamers style which has been overlooked for the past decade by investigate the aesthetics and formative features of the Grunge fashion. The Grunge fashion was derived from explosive popularity of the early 90's grunge music. Grunge was the alternative anti-thesis against mainstream pop music and anti-fashion against mainstream fashion. Dirty, rubbish grunge style of the poor street youth and grunge musicians have raised to the high fashion by designers. And These trial of designers made people to notice the value of the non-mainstreamers street style like grunge. Actually, the grunge brought the shock with many argument to the 90's fashion field. But now, It became the classic of the street fashion. And It has potent influence on the music, culture and high fashion. The Grunge is a kind of links between music and fashion, street fashion and high fashion, sub culture and mainstream culture, the past and now. Grunge isn't only a fashion of appearance. It is the attitude of wearing clothes and living a life. Variety grunge style in the international street fashion, high fashion, typical musicians's fashion of the 1990's and the 2000's was researched for this study. These materials were gathered from music magazines, fashion magazines, movies, musics and books. As a results of analysis, Grunge has the formative features like mix & match, layering, patchwork, primitive edge, rag, retro, recycle, kinderwhore, sneer scribbling, disheveled hair. Grunge also has the Aesthetic features like the beauty of $disorder{\cdot}\;disharmony{\cdot}\;incompleteness{\cdot}\;kitsch{\cdot}\;poverty{\cdot}\;alternative{\cdot}\;eclectic{\cdot}$symbiosis. For the last 10 years, These features changed our fashion be more pluralistic and dynamic.