• Journal of Digital Convergence
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• v.12 no.11
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• pp.141-157
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• 2014

This study explored the entrepreneurial intention of university students by empirical study on them and studied the various variables, which have impact on their entrepreneurial intention. The result of examination on the impact factors of each independent variable on entrepreneurial intention was as following. There were significant relation with individual ability in individual characteristics and with safety orientation, autonomy orientation, technology orientation and business orientation in career orientation. The examination result on the impact of entrepreneurial environment on entrepreneurial intention was as following. There was significant relation between individual network and entrepreneurial policy. It was also possible to find that a student, who received entrepreneurial education as one of control variables, has higher entrepreneurial intention than a student who did not receive entrepreneurial education. Especially, business orientation was the most significant factor on entrepreneurial intention among multiple significant variables. Therefore, diverse entrepreneurial education programs should be developed and supplied so that university students can create business idea of own and reinforce the design ability related to the business.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.627-633
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• 2023

This study sought to identify the effects of entrepreneurship orientation and self efficacy on entrepreneurial intentions among workers in the bio-healthcare industry in Korea. As interest in health increases in the age of aging, the bio-healthcare industry is attracting a lot of attention for start-ups as an industry that can create high added value, but there are also aspects that take a relatively long time to develop technology, require a lot of money, and have a relatively high probability of failure. In this study, we measured the level of entrepreneurship orientation and self efficacy of bio-healthcare industry workers and identified the degree of influence on entrepreneurial intentions. Studies have shown that innovativeness, progressiveness, and risk-taking among entrepreneurship orientations all have a significant impact on entrepreneurial intention. In addition, self efficacy has been shown to have a mediating effect on the relationship between innovativeness, progressiveness, risk-taking and entrepreneurial intention.

• Journal of Distribution Science
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• v.18 no.5
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• pp.35-47
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• 2020

Purpose: In the highly competitive franchise market, the perceived entrepreneurial passion and emotions of customers are very important, because it impacts on the success of companies. Thus, the purpose of this paper is to suggest how the impact of the franchise entrepreneurial passion and positive emotions on the brand trust and loyalty of customers. Research design, data and methodology: This study analyzes data was collected through questionnaires on customer(n=480) who had visited franchise restaurants. Analysis of used collected data was based on the mix method using quantitative and qualitative comparative analysis. Results: The quantitative analysis results showed inventing passion, developing passion, positive emotions that perceived by customers have a positive impact on brand trust. On the other hand, founding passion did not have an impact on loyalty in quantitative analysis. but when combined with developing passion in qualitative comparison analysis, but when combined with developing passion in qualitative comparison, that became the sufficient condition of high loyalty of customers. Conclusions: The franchisor of the Korean franchise industry is indiscriminately overusing the founding franchisees, causing social problems. In this situation, founding passion can have a negative impact on customers. Therefore, the franchisors must have management capabilities by strictly managing the founding rules of the franchisee and disclosing the corporate vision.

• Asia-Pacific Journal of Business
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• v.14 no.1
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• pp.93-112
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• 2023

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

• Korean small business review
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• v.42 no.3
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• pp.275-304
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• 2020

The purpose of this study is to present implications for revitalizing start-ups and contribute to enhancing the success rate of start-ups by clarifying factors and processes for converting workers with knowledge, experience and networks in related fields into entrepreneur. Based on the Shapero's Entrepreneurial Event Model, this study demonstrated whether the job insecurity and entrepreneurship of the workers were precipitating events of the entrepreneurial intention and whether the perceived desirability and feasibility of the entrepreneurial behaviour mediated between them. According to the results of the study, first, it was confirmed that job insecurity, innovativeness, and risk-taking of workers are factors that increase the entrepreneurial intention. Second, the indirect effect of perceived desirability between all components of job insecurity and entrepreneurial intentions was not significant, but all components of entrepreneurship appeared to improve entrepreneurial intention through perceived desirability. Third, it has been confirmed that job insecurity, innovativeness, and risk-taking strengthen the entrepreneurial intention through the perception of feasibility for entrepreneurial behavior. Through this study, it is confirmed that in order to convert workers into entrepreneur, it is necessary to strengthen entrepreneurship education and support for internal ventures for workers to increase their positive attitude and confidence in implementation. Therefore, it is expected to help solve job problems and revive the sluggish economy by contributing to boosting start-ups.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.9-23
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• 2013

'Entrepreneurship' spread like fashion, then it was a term that is no stranger to the youth. Entrepreneurship education for young people is being activated. Recently conducted many educational institutions, as well 'Bizcool' entrepreneurship education. Performance will be clear that the purpose of education and, where appropriate, external training. Currently operating business through 'Bizcool' homepage, 'Bizcool' budget is concentrated in high school. Entrepreneurship education are made aware of the need to equip the correct career awareness is spreading. Preliminary founder, as well as for students. Students will be more structured training support. And many more will be supported by the budget. Therefore, the present study is to analyze the impact of entrepreneurship education career awareness satisfaction. And try to give elementary school students, middle school students, high school students due to the difference in effective entrepreneurship education and ways to activate. The first result, entrepreneurship education training information satisfaction has a significant impact on the career awareness. Satisfaction of the second result, entrepreneurship education teaching methods have a significant impact on the career awareness. The third result, operating the way entrepreneurship education has a significant impact on the recognition of the career satisfaction. The difference between the fourth result, depending on the satisfaction of the entrepreneurship education, career awareness, depending on the level of education does not represent. This study, the results of entrepreneurship education has a positive impact on the career recognition. And have a positive 'Bizcool' education could help implication. However, did not differ according to the difference in student career awareness. So I think it would need more concrete preparation. Also want to provide entrepreneurship education opportunities to students based on the results of this study a little more evenly. Career awareness for students through entrepreneurship education from an early age who would establish the correct values. And students will have a huge impact on the development of the society. The purpose of this study was a survey of students who participated in the 2012 'Bizcool Camp'. This study derives meaningful results. But will need to be interpreted with caution. Some students are first surveyed who participated in the 2012 'Bizcool Camp'. Therefore, there is a limit to generalize the findings. Second, junior high school students surveyed rate is low. So there are limits to students representing the difference. Third, most survey respondents per participant. Therefore, the study subjects, as there is a limit. This study, the impact of career awareness, youth entrepreneurship education satisfaction were analyzed by student differences. The results of this study, more study will be needed for students.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.107-124
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• 2023

As getting in 4th Industrial Revolution Times, Continuing Education Enrolled Students(CEES) trying to find loophole for jepordized current life and need job transfer have surged their interest significantly on starting new business to bring up their post career after retirement through self-improvement. Government and university have actively initiated diverse policies of promoting startup for CEES in kicking off entrepreneurship courses and programs. However, relevant main policy, 'The 2nd University Startup Education Five-Year Plan (draft)' have too chiefly focused on theoretical start-up education rather than practical courses, causing the problem of inappropriate support for implementing real startup and business (Ministry of Education, 2018). This study is brought to empirically investigate the effect of self-efficacy as perspective of the impact of entrepreneurship education on entrepreneurial intention and behavior to come up with problem of poor entrepreneurial environment and entrepreneurship education to CEES. As to empirical research, this paper deliver on-line survey to CEES from September to October 2022, collect 207 effective feedbacks, In order to verify the reliability of the scale, the Cronbach's Alpha Coefficient (Cronbach's α) was calculated, analyzed, and measured. For hypothesis test, this paper utilize the multiple regression analysis statistical analysis method and use the SPSS 22.0 statistical processing program. Empirical results show, first, it was found that self-efficacy had a significant effect on start-up education. Second, start-up education had a significant effect on the intention to start a business of adult learners. Third, start-up education had a significant effect on the start-up behavior of adult learners. Fourth, self-efficacy had a significant effect on the intention of adult learners to start a business. Fifth, self-efficacy had a significant effect on the start-up behavior of adult learners. Sixth, self-efficacy had a mediating effect in the relationship between entrepreneurship education and adult learners' intention to start a business. Seventh, self-efficacy had a complete mediating effect in the relationship between start-up education and adult learners' start-up behavior. This paper is brought three significant implications. First, main consideration developing entrepreneurship education tools for CEES need to falls on defining potential needs of CEES as segmenting as to coming up with diversity of CEES's characteristics such as gender, age, experience, education, and occupation. Second, as to design specific entrepreneurship education program, both practical training program of utilizing CEES's career field experience benchmarking best practice startup and venture cases from domestic and global, and professional startup program of CEES initiating directly startup from ideation to develop business plan with pitching and discussing. Third, entrepreneurship education for CEES should be designed to incubate self-efficacy to enhance entrepreneurial intention of implementing entrepreneurial behavior as a real, eventually leading solid support system of self-improvement for CEES' Retirement life planning.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.4
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• pp.131-148
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• 2023

The purpose of this study is to investigate the effects of entrepreneurial environment and entrepreneurial competency on entrepreneurial intention by setting degree of self-determination as a moderating variable for pre-entrepreneur of agriculture industry. The entrepreneurial environment was divided into perceived support and perceived barriers, and the sub-variables of entrepreneurial competence were set as creativity, problem solving, communication, marketing, and business plan. 253 questionnaires were used for empirical analysis. The results of the analysis using SPSS v25.0 and Process macro v4.2 are as follows. First, the perceived support and perceived barriers of the entrepreneurial environment have a significant effect on entrepreneurial intention. Creativity, problem solving, marketing and business plan of entrepreneurial competency have a significant effect on entrepreneurial intention, but the effect of communication was non-significant. Second, the degree of self-determination did not moderate the relationship between perceived support, barriers and entrepreneurial intention. This means that the level of self-determination may not have a significant effect on the relationship between entrepreneurial environment and entrepreneurial intention. Third, the degree of self-determination was found to moderate the relationship between creativity, problem solving, communication, marketing and business plan of entrepreneurial competency and entrepreneurial intention. Specifically, as the degree of self-determination increases, the size of the influence of creativity, problem solving, marketing, and business plan on entrepreneurial intention plays a role of strengthening in a positive direction. On the other hand, as the degree of self-determination increases, the degree of self-determination, which weakens the relationship between communication and entrepreneurial intention. Future research will require exploration of other factors that can explain entrepreneurial environment and entrepreneurial capacity, and follow-up studies are needed to analyze the moderated mediating effects through conditional process models that include new mediating and moderating variables.

• Journal of Distribution Science
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• v.17 no.5
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• pp.5-17
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• 2019

Purpose - This study aims to exploratorily analyze relationship among pressure on business failure, social safety net perception, and entrepreneurial intention targeting potential business founders - pre-entrepreneurs and re-entrepreneurs. Research design, data, and methodology - Out of 450 collected surveys, 386 were used for analysis. Among these, 216 were from pre-entrepreneurs and 170 were from re-entrepreneurs. Frequency analysis, reliability and validity analysis, and regression analysis were performed. Results - In analysis of pre-entrepreneur and re-entrepreneur's pressure on business failure and social safety net perception, objective environment perception - a subfactor of social safety net perception - had statistically significant difference between the two potential entrepreneur groups. Conclusions - We categorized potential entrepreneurs into pre-entrepreneurs and re-entrepreneurs. Also, the current study suggests importance of social safety net to vitalize food service business startup by validifying its mediating effect between pressure on business failure and attitude towards restaurant business establishment. This research also established groundwork for future studies on ways to improve entrepreneurial intention or startup business sustainability by deducing social safety net perception difference between pre-entrepreneurs and re-entrepreneurs. This study was able to analyze relationship between those two groups in terms of entrepreneurial intention and startup business sustainability.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.143-157
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• 2013

The purpose of this study is firstly, to find out the factors of entrepreneurial intention in potential entrepreneurs, and secondly to examine the relationship between objective start-up environment and subjective recognition of start-up environment, and entrepreneurial intention. For this study, investigation has been done to find out if fear of business failure, that is notoriously high among Koreans, acts as an influential factor between objective start-up environment/subjective recognition of start-up environment and entrepreneurial intention. The data is collected from 335 respondents comprised of college students and adults who are interested in starting their own businesses. The results of this study are as follows : (1) Objective start-up environment and subjective recognition of start-up environment, which is self-efficacy, have a positive effect on entrepreneurial intention. (2) Fear of business failure mediates the relationship between objective start-up environment/subjective recognition of start-up environment, and entrepreneurial intention (3) Child-care system, as an explain variable in the objective start-up environment in this study, is an important factor in the process of entrepreneurial commitment.