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The Characteristics of Oriental Color in Contemporary Fashion Design

  • Geum, Key-Sook;Kim, Joo-Hee
    • International Journal of Costume and Fashion
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    • 제7권1호
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    • pp.62-71
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    • 2007
  • The color is one of the important key words in Fashion arena today. In fashion, the image and concept changes by use of color or color combinations. The purpose of this research is to pursue the characteristics of color and color combinations through analyzing the colors utilized in oriental fashion design. It is necessary to define the oriental fashion design to build a criteria for collecting law materials for analysis of the research. As a conclusion, traditional oriental colors already used in various traditional artifacts were popular in use by many fashion designers with volatile attitudes towards its original symbolic meanings or philosophy. For example, yellow and red stands for gorgeous or sexy images through fashion design instead of express its original symbols of power and prosperity. The Complimentary Color Combination in hue, value and intensity of colors were also found in fashion design impling oriental images. While Contemporary Fashion Trend Color were also used in expressing Oriental images with oriental details considering fashion market. In using Oriental colors The characteristics of oriental colors and its combinations used in fashion designs are significant and their influences are meaningful not only in fashion design but also adjacent design areas.

중국 귀주성(貴州省) 묘족(苗族)의 복식에 관한 연구 (II) - 태강현(台江縣) 묘족(苗族)의 여성복식을 중심으로 - (A Study on Miao Traditional Costume of Guizhou Province in China (II) - Focused on Woman's Costume in Miao People in Taijiang -)

  • 홍정민;김영신
    • 한국의류산업학회지
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    • 제3권2호
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    • pp.115-123
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    • 2001
  • The dress and ornaments in the Taijiang were fashionable, which were densely populated with Miao nationality. Women's traditional festive dress in Taijiang included an embroidered blouse and a pleated skirt. The garments are decorated with plenty of ornamental designs. The colours of festive dress were as rich and gorgeous as those of fashinable desses. Embroidery was very popular in Taijiang and its principal feature is embroidery with loose, coloured floss silk. The image of patterns changed ingeniously and colourfully but do harmony. In the using of colour, one kind of the festive dress was in the main red, which means a bright dress. The colour of another kind of festive dress was blue, which means a dark dress. There were many kinds of silver ornaments for women. Taijiang was most outstanding in this respect. The great variety of silver ornaments was a unique feature of women's dress in Taijiang.

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현대패션에 나타난 홀치기 염에 관한 연구 (A Study of Tie-Dye in the Contemporary Fashion)

  • 김선영
    • 한국의류산업학회지
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    • 제13권5호
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    • pp.695-704
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    • 2011
  • This study is an attempt to explore the expressive techniques and characteristics of tie-dye shown in the contemporary fashion. In doing so, the study conducted a literature review and analyzed the works show cased for 2001S/S through 2010F/W, especially from the "big four" collections in Paris, Milan, New York and London. In the contemporary fashion, tie-dye techniques such as tying, folding and sewing are used in an independent or combined manner to express unique images. They also highlight decorative images in combination with a variety of decorative techniques including draping, pleating, beading. In light of its characteristics, tie dye expresses unique formative aesthetics with diverse patterns and creates more gorgeous images than when many different colors are used for dyeing. The dyeing process works as a critical factor influencing the overall image of design, as it is expressed as a pattern by being applied on the whole of an item rather than in part of clothes. The characteristics of tie-dye techniques used in the contemporary fashion are associated with the expressions of natural beauty, abstract decorative beauty, and dynamic rhythmical beauty.

18세기 서양남성복 베스트를 응용한 의상 작품 제작 (A Study on the Costume Work Applying the Men's Vest of Eighteenth Century)

  • 문명옥
    • 한국의류산업학회지
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    • 제12권6호
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    • pp.821-829
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    • 2010
  • The men's costume of eighteenth century showed feminine image of elegant decoration through the influence of social feminine atmosphere. As years go, heading towards the end of the eighteenth century, most of men's wear were simplified except vest, which had gorgeous decorations showing feminity. Therefore, men's vest of eighteenth was regarded as good item to apply to modern women's wear. The men's vest design of eighteenth century were divided into three types due to the passage of time, they showed the difference in the length, detail and trimming. Cutting lines in the modern fashion are used to give comfort and show the three-dimensional body silhouette. Also, cutting lines, as a decoration element, can define the costume's image and characteristics. Therefore, by using cutting lines, we can represent historical costume as modern costume and men's wear as women's wear. I made five women's costumes applying design characteristics of the men's vest of the eighteenth century. These five women's costumes have decorative aspect of men's vest of eighteenth century and simple aspect of men's costume. I applied dart manipulation in several different ways to make various cutting lines for women's costume. These cutting lines were emphasized by matching various colors and patterns of fabrics. I made small buttons and cords of these various fabrics. I sewed fabric buttons on five costumes for the purpose of function and decoration like buttons of the men's vest of eighteenth century. I applied fabric cords to decorate five costumes in various way. We should further study how to express important characteristics of historical costumes as modern costume in many ways.

한국화 모티브를 활용한 어패럴용 텍스타일 CAD 디자인 (Textile Design with CAD for Apparel Employing Motives from Korean Traditional Paintings)

  • 김칠순;조용주
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.101-110
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    • 2008
  • We believe distinguishable product development to be competitive against foreign products, and realize the need to expand domestic business worldwide. In order to be competitive, we should produce fashion items that meets global taste, and at the same time contain exclusive Korean culture and emotional beauty. This article examines and creates unique textile design with the touch of Korean art. Desigus have been proceeded under the following three themes: 'Strong Ego,' 'Gorgeous Days' and 'Song Eternal Seeking Love' using Primavision Computer-aided Design ("CAD"). We have put our interestes in Korean traditional paintings called Hangukhwa. Suitable design motives had been selected and modified from the four gracious plants (bamboos, peonies etc.), and paintings of birds and flowers. Primavision, a CAD software, had been used to manipulate those desigus, and to add instant changes in color, scale, and layout. We had modified Korean traditional motives to make modem image, and had arranged layouts which can be suitable for half-drop repeat and square repeat. The use of color is essential in pattern design. Thus, we explored coloring ways for each design to meet the trends, and the final mapping had been conducted in western style of dresses. We have tried to mix Korean image of textile designs with Western clothing style, expressing hybrid in the mapping process. With global movements, we need to develop products with Korean traditional exotic taste to attract foreign consumers. Therefore, we selected symbolic motives from Korean paintings to express deep spiritual significance. We developed textile design and processed mapping on selected western designer's dress, employing current trend colors and making crossover coordination. We realized Korean painting would be an excellent source for exclusive fabric design, and tried to create a modernized design which maintains Korean ethnical identities.

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중국 현대패션에 표현된 화복(華服)에 관한 연구 (A Study of Huafu as Expressed in Chinese Contemporary Fashion)

  • 반홍우;김지영
    • 복식
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    • 제60권3호
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    • pp.66-83
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    • 2010
  • Huafu is the traditional clothing of the Han Chinese as the significant cultural symbol of Chinese civilization. The resuscitation of Huafu is an exemplification for the pride of a nation, due to China's rapid economic development and a craze for Chinese cultures. Huafu's resuscitation is not only introducing the traditional design factors of Huafu into the contemporary fashion but also reflects the image of Chinese style created to modernize works. Through the study of the history of Huafu, it could be summarized that Ruqun(Zu-chin), Shenyi(Shen-yee), and Shan were the most important and typical types. The characteristics of Huafu were primary colors or strong contrast with achromatic colors, flora and fauna patterns, and geometric patterns. The clothing aesthetic of Huafu could be summed up as spacious, delicate, gorgeous, clandestine, and unconventional character. There were lots of elements in Huafu that could provide inspiration for contemporary fashion designers, such as forms, colors, patterns, details, and also the aesthetic. Based on the analysis of the Chinese designers who applied the elements of Huafu into contemporary fashion design, it could be recognized that the Chinese designer's works were made using the elements of traditional Huafu directly or using new fabrics and techniques to give a modern sense, but also embodies the Huafu's clothing aesthetic at the same time. In the wake of the resuscitation and publicity of Huafu, the essential factors of Huafu will be able to provide inspiration for designers not only for Chinese but also around the world.

모바일 게임 <왕자영요>의 홍보 애니메이션 사례연구 (A case study on the promotional animation of the mobile game 'Honour Of Kings')

  • 강천천;정진헌
    • 디지털융복합연구
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    • 제19권8호
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    • pp.293-299
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    • 2021
  • 게임산업 OSMU모델의 발전으로 중국에서 가장 인기가 높은 3D 모바일 게임 '왕자영요'는 게임 자체의 엔터테인먼트 효과 외에, 근년에 홍보 애니메이션 영상 콘텐츠의 제작을 더욱 중시하고 있다. 거대한 애니메이션 시장은 모바일 게임 <왕자영요>에 풍부한 게임 수익과 함께 많은 신규 이용자들이 발생하고 있다. 본 논문은 <왕자영요> 공식 스토리 스테이션 내 30개의 CG 홍보 애니메이션 단편영화에 대한 조사를 통해 최근에 가장 인기 있는 게임 홍보 애니메이션 <목표>와 <불야장안>을 선정하였고, 애니메이션의 특징 분석으로는 풍부한 스토리, 화려한 장면의 특수효과 등 중요 요소들에 대해 정리하였다. 본 논문연구를 통해 게임 산업에서 홍보용 애니메이션 콘텐츠의 중요성을 파악하였으며, 또한 이를 통해 게임 산업과 애니메이션 산업의 동반성장을 기대할 수 있으며 게임시장의 높은 수익을 창출하는 방법 중 하나임을 알 수 있었다.

국내·외 리그별 프로축구 유니폼의 색채 특성과 이미지 비교 연구 (A Comparative Study on the Color Features and Images of Professional Football Uniforms in Korea and Foreign Leagues)

  • 이미숙;임송미
    • 복식
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    • 제64권3호
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    • pp.108-125
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    • 2014
  • The purpose of this study is to provide the basic information necessary to develop sports uniform design by comparing and analyzing the color features and images of professional football uniforms in Korea and foreign countries. The subjects of this study were limited to 5 top leagues in Europe (Premier League, Primera Liga, Bundesliga, Serie A, and Ligue 1) as well as J-League, and K-League. This study was done using the 2012/2013 season home and away uniforms for European leagues and 2013 season home and away uniforms for Korean and Japan leagues. Using the Adobe photoshop CS2 eyedropper tool, color chips and RGB values were extracted from digital images and converted into HV/C of Munsell Conversion. Finally, a total of 735 colors were used for the analysis. The color image scale by Shigenobu Kobayashi was used to position the color images. The results are as follows. First, the color analysis of professional football uniforms in leagues suggested that chromatic color (53.7%) was more prevalent than achromatic color (46.3%). The two most common colors of the ten chromatic colors were R(19.7%) and PB(18.0%), followed by Y(5.4%), RP(2.0%), G(1.9), GY(1.8%), B(1.6%), YR(1.5%), P(1.1%), and BG(0.7%). Second, for the color tone comparison and analysis of professional football uniforms in leagues, the most commonly used color tone was W(28.4%), followed by v(25.5%), Bk(16.3%), s(5.8%), dk(5.2%), b/lt(5.2%), dp(3.0%), sf(2.0%), ltGy(1.0%), p(0.5%), G/dkGy(0.4%), and ltg/mGy (0.1%). Third, for the comparison and analysis of color and color tone of professional football uniforms in leagues, W(28.4%), R(v)(17.7%), and Bk(16.3%) were commonly used. Finally, for the comparison and analysis of color images of professional football uniforms in leagues, the most commonly used color image was a casual image(31.8%), followed by modern image(26.5%), dynamic12.8%), cool casual(12.0%), gorgeous(9.3%), clear(6.6%), chic(3.5%), and elegant images. Dandy, classical, romantic and pretty images(0.4% respectively) were also used.

실내 벽면녹화디자인 특성 연구 - 감성이미지 언어에 따른 선호도를 중심으로 - (A Study on the Characteristic of Indoor Green-Wall Design - With Focused on Preference of Emotional Image Language -)

  • 이지현;장영순
    • 감성과학
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    • 제14권4호
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    • pp.593-604
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    • 2011
  • 본 연구는 새롭게 조명되고 있는 실내 벽면녹화 공간화의 영역확대와 복합적이고 다 학문적 관점으로써 관람자 선호요인을 파악하여 실내 공간디자인에 관련한 다양한 정보를 구축하고자 하는 시도이다. 실내 벽면녹화의 사례를 자극물로 선정하여 관람자 선호시점에 대한 요인의 상호 상관 관계성을 구체적이고 개별적 특성으로 추출해냄으로써 폭 넓게 확산되고 있는 실내 벽면녹화 공간영역의 적용 가능성을 제안하였다. 요인분석 결과 관람자들은 자극물에 대해 '쾌적한, 멋진, 풍요로운'의 3가지 차원으로 구분하여 인지하고, 선호도와 상관관계가 높은 형용사 이미지 언어는 '시원한, 깔끔한, 자연스러운, 편안한, 아름다운' 이다. 자극물에 대한 선호디자인 요소의 공통되는 중요도는 색채>구성요소>이미지 형태 식물특성 순으로 나타났으며, 구체적인 디자인 수준별 요소는 대비조>가구>모던 중심형 넝쿨성 관엽식물 순으로 선호되는 것으로 나타났다. 한편 본 연구는 실내 벽면녹화디자인의 정량적 측정에 관련한 프로세스를 제안함으로써 새로운 디자인방향제시의 기회를 갖는데 의의를 두고 있으며, 신뢰도를 높이기 위한 지속적인 검증 연구가 필요하다고 본다.

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미혼 여성이 선호하는 남성의 이상형과 외모관리에 대한 인식 (An Ideal Type that an Unmarried Woman Perfers and the Recognition of a Man for His own Appearance Management)

  • 홍수남
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.187-197
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    • 2013
  • This study examined the ideal type of a man that women prefer and the recognition of men for their own appearance management with the rise of the importance for appearance management today. The prerequisite which matters most in time of considering a man as a date of love predominantly was centered on education, and the prerequisite which goes first among the rest in time of judging a man as the mate of marriage was undoubtedly his financial status. It is regarded that as for a date of love the visual image or the specialty other than the conditions in reality mattered most, and concerning a mate in marriage the actual financial conditions had the priority. When a man is evaluated, the percentage of appearance took the highest rate of 60~80%, and in his appearance, the general harmony was considered as the most important factor. As for the recognition of men for their appearance management, women tend to have an affirmative realization for managing their own appearance in general, and the reason was they believe that the way men take care of their own appearance belongs to personal free will. The perception for a man with a decent appearance was very positive, and the ground for this was that once the appearance looks handsome, he seems gorgeous. The recognition for men's cosmetic surgery showed the affirmation over the average, and an opinion that the settlement of personal appearance complex will help them out emerged as the ground for this affirmation, and so it is regarded that the aesthetic surgery of today and the perception for men's appearance management have become universal phenomena unlike former days with the reflection of visualization of the external visual and lookism shown from various media.

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