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The Characteristics of Oriental Color in Contemporary Fashion Design  

Geum, Key-Sook (Dept. of Textile Art & Fashion Design, Hongik University)
Kim, Joo-Hee (Dept. of Clothing & Textiles, Jeonbuk University)
Publication Information
International Journal of Costume and Fashion / v.7, no.1, 2007 , pp. 62-71 More about this Journal
Abstract
The color is one of the important key words in Fashion arena today. In fashion, the image and concept changes by use of color or color combinations. The purpose of this research is to pursue the characteristics of color and color combinations through analyzing the colors utilized in oriental fashion design. It is necessary to define the oriental fashion design to build a criteria for collecting law materials for analysis of the research. As a conclusion, traditional oriental colors already used in various traditional artifacts were popular in use by many fashion designers with volatile attitudes towards its original symbolic meanings or philosophy. For example, yellow and red stands for gorgeous or sexy images through fashion design instead of express its original symbols of power and prosperity. The Complimentary Color Combination in hue, value and intensity of colors were also found in fashion design impling oriental images. While Contemporary Fashion Trend Color were also used in expressing Oriental images with oriental details considering fashion market. In using Oriental colors The characteristics of oriental colors and its combinations used in fashion designs are significant and their influences are meaningful not only in fashion design but also adjacent design areas.
Keywords
oriental fashion design; environment color; traditional color; trend color; main color; subordinate color; accent color; color combination;
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