• Title/Summary/Keyword: global behavior

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The Effect of Appeal Type of Advertisement on Consumer's Prosocial Behavior: Focusing on the Moderating Effect of Social Exclusion (메시지 소구유형이 친사회적 행동에 미치는 영향: 사회적 배제의 조절효과를 중심으로)

  • PARK, Eun-Young
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.49-58
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    • 2019
  • Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

An Efficiency Analysis of an Artificial Intelligence Medical Image Analysis Software System : Focusing on the Time Behavior of ISO/IEC 25023 Software Quality Requirements (인공지능 기술 기반의 의료영상 판독 보조 시스템의 효율성 분석 : ISO/IEC 25023 소프트웨어 품질 요구사항의 Time Behavior를 중심으로)

  • Chang-Hwa Han;Young-Hwang Jeon;Jae-Bok Han;Jong-Nam Song
    • Journal of the Korean Society of Radiology
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    • v.17 no.6
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    • pp.939-945
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    • 2023
  • This study analyzes the 'performance efficiency' of AI-based reading assistance systems in the field of radiology by measuring their 'time behavior' properties. Due to the increase in medical images and the limited number of radiologists, the adoption of AI-based solutions is escalating, stimulating a multitude of studies in this area. Contrary to the majority of past research which centered on AI's diagnostic precision, this study underlines the significance of time behavior. Using 50 chest X-ray PA images, the system processed images in an average of 15.24 seconds, demonstrating high consistency and reliability, which is on par with leading global AI platforms, suggesting the potential for significant improvements in radiology workflow efficiency. We expect AI technology to play a large role in the field of radiology and help improve overall healthcare quality and efficiency.

Impact of National Culture on Service Quality Evaluations : Comparison of Korea and Anglo-Saxon Countries (국가문화가 서비스품질의 평가에 미치는 영향 : 한국과 영·미권 국가의 비교)

  • Nam, Sung-Jip
    • Journal of Distribution Science
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    • v.13 no.11
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    • pp.93-100
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    • 2015
  • Purpose - The objective of this research is to investigate whether national culture influences consumers' service evaluations. The services industry is receiving increasing attention from academia and practitioners as its position grows in global markets. Standardization or localization is a traditional managerial decision in global business. As the boundaries of services expand across national borders, firms are required to decide whether to standardize services or adjust to local needs. Though it is imperative to reflect global perspectives in marketing theories, these perspectives are mostly based on Western conceptualization of the world. Through a comparison of consumer groups from two culturally remote countries, service quality evaluation mechanisms are examined based on similar stimuli. The study tries to expand service marketing perspectives across national borders. Research design, data, and methodology - Eastern and Western countries are known to be culturally distinct. One Eastern and one Western country were chosen: an Anglo-Saxon country (the U.S., England, and Australia) and South Korea. In Hofstede's cultural dimensions, the differences between the two are pronounced. The Anglo-Saxon based countries share many similarities. Samples of the same sites are targeted. Questionnaires using a service quality scale (SERVQUAL) and a customer satisfaction scale were distributed. Utilizing Hofstede's typology of culture, the service evaluation mechanisms of the respondents from the two groups are evaluated. Three hypotheses are proposed from the review of the literature. These are service evaluation habits, importance of service quality dimensions for the individualistic/collectivistic countries, and strong/weak uncertainty avoidance cultures. Consumers from the individualistic countries are considered to care about themselves and demand a higher level of responsiveness and assurance. On the other hand, consumers from high uncertainty avoidance cultures are assumed to rely more on tangible questions of service quality, as these are the only predictable service quality indicators. A t-test and regression analysis are applied to validate the constructs. Results - The respondents from the Anglo-Saxon countries are more generous on service evaluations than Koreans. Researchers have indicated that Americans tend to give higher service evolution scores than European, Mexican, and Korean counterparts. The tendency is the same here. The sample from Anglo-Saxon countries demonstrated higher service evaluation scores on every dimension of SERVQUAL. For the second hypothesis, the respondents from the collectivistic culture rely less on core service dimensions (assurance and responsiveness) due to their tendency to place more value on group harmony than individual interest. However, the third hypothesis was not validated. Conclusions - The study attempted to expand the scope of service marketing to reflect cross-national perspectives. Service quality is known to have a strong influence on customer satisfaction and loyalty behavior. However, this research demonstrated that individuals from different cultural territories respond heterogeneously to the same stimuli. Scholars argue that national cultures are main factors in such deviated behavior. Scholars and global managers should be aware of differences in consumer value judgment mechanisms such as satisfaction, expectations, and perceptions.

ON A DIFFUSIVE PREDATOR-PREY MODEL WITH STAGE STRUCTURE ON PREY

  • Lee, Seong
    • Journal of the Chungcheong Mathematical Society
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    • v.26 no.4
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    • pp.749-756
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    • 2013
  • In this paper, we consider a diffusive delayed predator-prey model with Beddington-DeAngelis type functional response under homogeneous Neumann boundary conditions, where the discrete time delay covers the period from the birth of immature preys to their maturity. We investigate the global existence of nonnegative solutions and the long-term behavior of the time-dependent solution of the model.

Variable Structure Model Reference Adaptive Control, for SIMO Systems

  • mohammadi, Ardeshir Karami
    • 제어로봇시스템학회:학술대회논문집
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    • 2004.08a
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    • pp.1987-1992
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    • 2004
  • A Variable Structure Model Reference Adaptive Controller (VS-MRAC) using state Variables is proposed for single input multi output systems. . The structure of the switching functions is designed based on stability requirements, and global exponential stability is proved. Transient behavior is analyzed using sliding mode control and shows perfect model following at a finite time. The effect of input disturbances on stability and transients is investigated and shows preference to the conventional MRAC schemes with integral adaptation law. Sliding surfaces are independent of system parameters and therefore VS-MRAC is insensitive to system parameter variations. Simulation is presented to clear the theoretical results.

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Building a Customer Satisfaction Information System for Intensified Strategy Development

  • Koo, Ja-Yeoul
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.167-184
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    • 2000
  • Previous models of consumer post-purchase evaluation behavior have treated customer satisfaction as a transaction-specific construct. In the present paper, a conceptual framework that describes customer satisfaction measurement as a process is developed. The framework explains customer satisfaction as a dynamic process encompassing five stages-search, interaction, experience, service, and longevity. It is proposed that organizations should develop information systems to measure customer satisfaction during all five of the stages and disseminate such information throughout the organization as part of their Total Quality Management efforts.

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Experimental Study on Light Oil Combustion Characteristics With High-Preheated Air (고온의 예열공기를 이용한 액체연료 분무특성에 관한 실험적 연구)

  • Park, Min-Chul;Oh, Sang-Hun
    • 한국연소학회:학술대회논문집
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    • 2001.11a
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    • pp.42-50
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    • 2001
  • An experimental study has been carried on high-preheated temperature air combustion. Because the flames with high-preheated temperature air combustion were much more stable and homogeneous(both temporally and spatially) as compared to the room-temperature combustion air. The global flame feature showed range of flame colors (yellow, blue, blurish-green) over the range of conditions. Low level of NOx along with low level of CO have been obtained under high-preheated air combustion conditions. The thermal and chemical behavior of high-preheated air combustion flames depends on preheated temperature and oxygen concentration air.

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SPECTRAL APPROXIMATIONS OF ATTRACTORS FOR CONVECTIVE CAHN-HILLIARD EQUATION IN TWO DIMENSIONS

  • ZHAO, XIAOPENG
    • Bulletin of the Korean Mathematical Society
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    • v.52 no.5
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    • pp.1445-1465
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    • 2015
  • In this paper, the long time behavior of the convective Cahn-Hilliard equation in two dimensions is considered, semidiscrete and completely discrete spectral approximations are constructed, error estimates of optimal order that hold uniformly on the unbounded time interval $0{\leq}t<{\infty}$ are obtained.

THE ASYMPTOTIC STABILITY BEHAVIOR IN A LOTKA-VOLTERRA TYPE PREDATOR-PREY SYSTEM

  • Ko, Youn-Hee
    • Bulletin of the Korean Mathematical Society
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    • v.43 no.3
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    • pp.575-587
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    • 2006
  • In this paper, we provide 3 detailed and explicit procedure of obtaining some regions of attraction for the positive steady state (assumed to exist) of a well known Lotka-Volterra type predator-prey system. Also we obtain the sufficient conditions to ensure that the positive equilibrium point of a well known Lotka-Volterra type predator-prey system with a single discrete delay is globally asymptotically stable.

ON ENERGY ESTIMATES FOR A LANDAU-LIFSCHITZ TYPE FUNCTIONAL IN HIGHER DIMENSIONS

  • Qi, Longxing;Lei, Yutian
    • Journal of the Korean Mathematical Society
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    • v.46 no.6
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    • pp.1207-1218
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    • 2009
  • The authors study the asymptotic behavior of radial minimizers of an energy functional associated with ferromagnets and antiferromagnets in higher dimensions. The location of the zeros of the radial minimizer is discussed. Moreover, several uniform estimates for the radial minimizer are presented. Based on these estimates, the authors establish global convergence of radial minimizers.