• Title/Summary/Keyword: global

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A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.42 no.2
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    • pp.251-276
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    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

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Suggestions for Brand Marketing Strategies through Market Opportunity Analysis of Traditional Fashion Products (전통 패션상품의 시장기회분석을 통한 브랜드 마케팅 전략 제안)

  • Ko Eunju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.692-702
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    • 2005
  • The purpose of this study was to explore global consumer behavior with fashion products, Korean fashion products, and Korean traditional fashion products (i.e., Han-Bok). Clothing selection criteria for fashion products and Korean fashion products were included as major constructs far the comparison among global consumers based on their nationality. Other consumer behavior variables were shopping place, buying frequency, purchase experience/plan, preferred brand, purchase items, information source, purchasing usage, and the product evaluation of Hanbok. A convenience sample of 236 global consumers was selected for this study. A questionnaire was pilot tested, and the revised questionnaire was used for the interview survey. Descriptive statistics and ANOVA were used for data analysis. Various nationality were existed such as Europe, North America, Japan, China, South East Asia. The results indicated that the most important criteria for fashion buying were design, fit, and size in order. Fit, size, and color item from buying criteria were significantly different among global consumers by nationality. Country of origin was found as less important factor among global consumers. Department store was most favorable shopping place, and once a month is the most mentioned category in buying frequency. Preferred brands were Levi's, Polo, Gucci, and Prada, etc. Secondly, regarding the evaluation of Korean fashion products, textile quality was highly evaluated. Significant difference except design/style category were existed among global consumers by nationality. Thirdly, regarding the evaluation of Hanbok, the product evaluation of Hanbok highly represented as special event clothing, unique image, beautiful details and oriental beauty in order. Significant difference in good quality of textiles, oriental beauty, coordination with good colors and fabrics, beautiful details and unique style and design were existed among global consumers by nationality. Managerial implications were discussed.

The Effect of Yukilsunki-tang extracts on Global Cerebral Ischemia in mice (육일순기탕(六一順氣湯) 추출물(抽出物)이 생쥐의 전뇌허혈(全腦虛血)에 미치는 영향(影響))

  • Jeong, Sung-Hyun;Shin, Gil-Cho;Lee, Won-Chul
    • The Journal of Dong Guk Oriental Medicine
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    • v.7 no.2
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    • pp.149-154
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    • 1999
  • The effect of Yukilsunki-tang extracts on global cerebral ischemia were investigated in this study. The multiple parameters of global cerebral ischemia assessed in mice included the duration of KCN-induced(1.8mg/kg i.v.) coma, the survival time of KCN-induced(3.0mg/kg i.v.) coma, the survival time exposed to hypoxia induced by vacuum pump. In the case of global cerebral ischemia International Cancer Research mice were used and divided into two groups at random Group A, normal control, was treated after oral administration of normal saline. Group B, experimental control, was treated after oral administration of 13.2mg/20g of Yukilsunki-tang extracts. Each treatment was KCN-induced(1.8mg/kg i.v.) coma, KCN-induced(3.0mg/kg i.v.) coma and exposure to hypoxia induced by vacuum pump. The results were obtained as follows ; In global cerebral ischemia, Yukilsunki-tang extracts significantly prolonged the duration of KCN-induced(1.8mg/kg i.v.) coma, the survival time of KCN-induced(3.0mg/kg i.v.) coma and the survival time of exposure to hypoxia induced by vacuum pump in mice. Conclusion Yukisunki-tang extracts had a significant effect on Global cerebral ischemia.

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The Business Strategy Innovations of the Top Design Firms in Global Design & Engineering Markets (해외 선진 설계회사의 사업구조 혁신 동향 분석)

  • Jang Hyoun-Seung;Choi Seok-In;Hyun Joon-Sik
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.6 s.22
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    • pp.226-234
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    • 2004
  • Dynamic nature of the A/E/C industry, rapidly changing global market environment, and lowest cost competitive bidding make it difficult to survive in global engineering markets. To understand of the global design&engineering market, a case study has been undertaken. The top 150 global design forms represented in the ENR(Engineering News Record) from 1995 to 2003 are classified three groups for the case study, First group is the firms that its rank is getting raised from 1995. Second group is the firms keep holding its rank from 1994 until 2003. Third group is the firms that its rank has gone down from 1995 until 2003. However, finding key factors and changing business strategies of successful top design fm are the fundamental goals in this paper, After examined case study, this paper concludes and suggests that professionalization, M&A strategies, patrons of government, and academic supporting are needed to be succeeding in the global design & engineering industry.

Opening of Cultural Market, International Norms, and Global Governance (문화시장개방, 국제규범, 글로벌 거버넌스)

  • Kim, Eun-Gyoo
    • Korean journal of communication and information
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    • v.35
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    • pp.7-35
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    • 2006
  • As neoliberal Globalization is reinforced, the debating of international stage about cultural market is heated up. People who insist market opening claim that cultural product has to be handled in condition such as other goods. However, the dissenter of cultural market-opening assert 'cultural exception' in goods trade because culture affects in individual and community consciousness and identity. The dispute encompassing cultural market raise the concept of Global Governance which presents theoretical frame about international society's decision-making and administration. Thus, this article explore international norms which encompass cultural market and its stakeholder through Global Governance frame. Specifically, first, this article review the theory of Global Governance. Second, this article examine international norms such as WTO, GATT, GATS, and also study its opponent who advocate 'cultural diversity'. Consequently, this article argue that the debating and conflict about cultural market should be resolved, not by hegemony state, by Global Governance frame which all stakeholder take part in.

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The Application Assessment of Global Hydrologic Analysis Models on South Korea (전지구 수문해석 모형의 국내 적용성 평가)

  • Son, Kyung-Hwan;Lee, Jong-Dae;Bae, Deg-Hyo
    • Journal of Korea Water Resources Association
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    • v.43 no.12
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    • pp.1063-1074
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    • 2010
  • The objective of this study is to evaluate the application of Land Surface Model (LSM) and global spatial and weather data. After selecting the appropriate LSM, we evaluated the calculation ability of the model for dam basins. Based on the global meteorological and topography data, the accuracy of runoff results were analysed to assess the uncertainty of global data. Period analysis was performed to suggest the global data utilization. The model results by using local data are within the acceptable range reflecting the local complex meteorological and topographical characteristics. Although the accuracy of the simulated results from global data is not good by the uncertainty of meteorological data, it indicated that the accuracy can be improved with increasing duration of runoff analysis over 10 days.

Effects of Gene expression by Coptidis chinesis FRANCH. in a Hypoxic Model of Cultured Rat Cortical Cells (배양한 흰쥐 대뇌세포의 저산소증 모델에서 황련(黃連)이 유전자 표현에 미치는 영향)

  • Hwang, Joo-Won;Kim, Kyung-Hun;Shin, Gil-Cho;Moon, Il-Soo
    • The Journal of Internal Korean Medicine
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    • v.32 no.2
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    • pp.301-321
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    • 2011
  • Objectives : The purpose of this investigation was to evaluate the effects of Coptidis chinesis FRANCH. on the alteration of gene expression in a hypoxic model using cultured rat cortical cells. Methods : E18 rat cortical cells were grown in neurobasal medium containing B27 supplement. On 12 DIV, water extract from Coptidis chinesis FRANCH. was added ($20{\mu}g/ml$) to the culture media 4 hrs. On 14 DIV, cells were given hypoxic insult (2% $O_2$/5% $CO_2$, $37^{\circ}C$, 3 hrs), returned to normoxia and cultured for another 24 hrs. Total RNA was extracted from Coptidis chinesis FRANCH. treated and untreated cultures and alterations in the gene expression were analysed by microarray using rat 5K-TwinChips. Results : Effects on some of the genes whose functions were implicated in neural viability were as follows: the expression of apoptosis-related genes such as Clu (Global M = 1.3), of presynaptic inhibition's genes such as Penk-rs (Global M = 1.97), and of innate immuniti's such as Crp (Global M = 1.95), Defensin (Global M = 2.14), and Dnase1l3 (Global M = 1.57) increased. The expression of neurotrophic genes such as S100b (Global M = 1.42), and $NF{\kappa}B$ (Global M = 2.04) increased. Conclusions : Analysing the genes expressed on microarray, shows Coptidis chinesis FRANCH.protects cells by increasing viability and neural nutrition.

A Study on Global Strategy for Korean International Express Companies (우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究))

  • Ahn, Ki-Myung;Kim, Myung-Jae;Kwon, Oh-Sung
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.271-279
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    • 2011
  • This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

An Enhancement Technique for Separation of Direct Light and Global Light Using High Frequency Illumination pattern (고주파 조명패턴을 사용한 직접광과 간접광의 분리성능 향상 기법)

  • Jo, Mi-Ri-Na;Park, Dong-Gyu
    • Journal of Korea Multimedia Society
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    • v.12 no.9
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    • pp.1262-1272
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    • 2009
  • In computer graphics, there exist many studies about illumination and radiance for a realistic description of the 3D modeling and rendering. When we see a scene, the scene is lit by a source of light and the radiance of the points by a source in the scene. The radiance has direct light and glight component. The direct light gets lights directly from light source, but the global light gets lights indirectly by interreflections among complicated geometrical components. In this paper, we studied a method for increasing the accuracy of separating direct light and global light components from a scene by using high frequency illumination pattern. For experiments, we applied the separating method of Nayar's and found the best configurations for the separation through the experiments. We improved the separation accuracy of direct and global light by measuring the value of unilluminated area, which depends on the characteristics of object. Furthermore, we enhanced invisible scene of the global light by applying the image filtering technique.

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Automation of Dobson Spectrophotometer(No.124) for Ozone Measurements (돕슨 분광광도계(No.124)의 오존 자동관측시스템화)

  • Kim, Jhoon;Park, Sang-Seo;Moon, Kyung-Jung;Koo, Ja-Ho;Lee, Yun-Gon;Miyagawa, Koji;Cho, Hi-Ku
    • Atmosphere
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    • v.17 no.4
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    • pp.339-348
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    • 2007
  • Global Environment Laboratory at Yonsei University in Seoul ($37.57^{\circ}N$, $126.95^{\circ}E$) has carried out the ozone layer monitoring program in the framework of the Global Ozone Observing System of the World Meteorlogical Organization (WMO/GAW/GO3OS Station No. 252) since May of 1984. The daily measurements of total ozone and the vertical distribution of ozone amount have been made with the Dobson Spectrophotometer (No.124) on the roof of the Science Building on Yonsei campus. From 2004 through 2006, major parts of the manual operations are automated in measuring total ozone amount and vertical ozone profile through Umkehr method, and calibrating instrument by standard lamp tests with new hardware and software including step motor, rotary encoder, controller, and visual display. This system takes full advantage of Windows interface and information technology to realize adaptability to the latest Windows PC and flexible data processing system. This automatic system also utilizes card slot of desktop personal computer to control various types of boards in the driving unit for operating Dobson spectrophotometer and testing devices. Thus, by automating most of the manual work both in instrument operation and in data processing, subjective human errors and individual differences are eliminated. It is therefore found that the ozone data quality has been distinctly upgraded after automation of the Dobson instrument.