• Journal of Korean Elementary Science Education
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• v.38 no.4
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• pp.510-521
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• 2019

This study investigated the effect of career education using female scientists role models on science-related attitude, science career awareness, gender stereotype of science-related career, and image of scientists. Interaction effect with students' gender were also investigated. The subjects of this study were 70 $5^{th}$ grader. The experimental group was introduced career education using female scientists role models with 7 cases of female scientists in the form of 10 minutes movies or cartoons, while the comparison group performed reading science books. The results showed that science-related attitudes and science career awareness of experimental group were significantly higher than control group, not only for girls but has for boys. Gender stereotype of science-related career has changed more neutrally in experimental group. After the career education using female scientists role models, more female scientists were presented in students' image of scientist in DAST. This results showed positive effects of the career education using female scientists role models and educational implications were discussed.

• Journal of Korean Public Health Nursing
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• v.24 no.2
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• pp.249-257
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• 2010

Purpose: This study aimed to clarify the relationship between analysis of rape myths acceptance and gender role stereotype among university students. Method: First-year students at two three-year colleges in Jeonnam and two three-year colleges in Jeonbuk (n=406) were selected by convenience sampling. Of these, responses from 386 (95.8%) were analyzed. Result: Rape myths acceptance in male students was significantly higher than female students (t=5.400, p=.00). In terms of gender role stereotype, male students were significantly higher than female students (t=3.869, p<.001). The relationship between rape myths acceptance and gender role stereotype was in the middle range of correlation: male students' correlation coefficient was r=.520 (=p<.001), and female students' was r=.524 (p=<.001). Conclusion: The results indicate that university students' attitudes toward sex have not been properly established yet. Moreover, they highlight that in our society there still exists a male dominated social structure and inequality of sexes. To prevent sexual violation from occurring at the universities, it is necessary that programs to establish proper attitudes of students toward these two factors, should be developed and the results monitored frequently. In addition, cross sectional studies aimed at understanding rape myths acceptance and gender role stereotypes are needed.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.75-91
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• 2018

As more and more males are participating in the female dominated nursing profession in Korea, they are facing a number of discriminations such as department assignment on the job because of male gender stereotype. The purpose of this study is to examine hospital workers's gender role identity, gender stereotype, and the relationship between those attitudes and gender prejudice against male nurses. The results showed that the androgynous group had lower gender stereotypes and lower prejudice against male nurses than those of the other groups. Hospital workers had a strong tendency to believe that male nurses should work mainly in special departments such as emergency rooms, intensive care units, operating rooms and they think that the male nurses are not fit for caring patients because of the patients' unfamiliarity with male nurses. Gender stereotypes were positively correlated to prejudice against male nurses. Therefore, hospitals should consider developing a detailed plan to encourage a culture of gender equality by tackling the existing prejudice against male nurses so that male nurses can get the same opportunities as female counterparts in terms of department assignment and job promotion.

• Human Ecology Research
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• v.60 no.3
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• pp.317-330
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• 2022

This study examined the factors influencing the psychosocial well-being of working mothers of preschool children. It investigated the mediation effects of sociological ambivalence in the relations of psychosocial well-being with a family-supportive work environment and with the gender-role stereotype of family members. In addition, it tested the moderated mediation effects of the traditional gender-role attitudes in workplace and meta-mood. Data were obtained from 476 working mothers of preschool children. Using SPSS 25.0, Cronbach's alpha reliability was calculated, descriptive statistics were generated, and Pearson's correlation analysis performed. Mediation and moderated mediation analyses were carried out using the SPSS process macro 3.5 program. The main results were as follows: first, sociological ambivalence mediated the relationship between psychosocial well-being and a family-supportive work environment. The mediating effect of sociological ambivalence was moderated by emotional attention, a sub-factor of meta-mood. Second, sociological ambivalence mediated the relationship between psychosocial well-being and the gender-role stereotype of family members. In addition, the traditional gender-role attitudes in workplace moderated the mediating effect of sociological ambivalence on the relationship between the gender-role stereotype of family members and psychosocial well-being. These results can be used to inform discussion on changing policy and education to improve the psychosocial well-being of working mothers with preschool children.

• Journal of Families and Better Life
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• v.23 no.4 s.76
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• pp.91-100
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• 2005

The purpose of this study was to examine the developmental trends in children's gender-role flexibility across different areas of gender-role concept(appearance, activities, occupations, personality trails). Participants included 74 children(1st, 3rd, 5th graders). They were interviewed on a series of 16 pictures depicting cross-gender characteristics. Analyses revealed that (a) flexibility reached its peak at around age 8, which then remained the same except in appearance, (b) girls showed higher flexibility than boys except in occupations, (c) children showed the lowest flexibility in appearance and the highest in occupations, (d) children showed the lowest flexibility toward a male target child with cross-gender characteristic, and (e) children's justifications for flexibility were varied according to the situations. The results suggest that children's gender-role flexibility is influenced by age, sex, areas of gender-role concept, and target persons.

• Korean Journal of Child Studies
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• v.27 no.3
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• pp.189-205
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• 2006

Gender role flexibility in social and non-social situations across 4 areas of gender-role concepts(appearance, activities, occupations, and personality traits) were studied in 74 1st, 3rd, and 5th grade children. They were interviewed with 16 pictures depicting cross-gender characteristics. Children showed higher flexibility in social than in non-social situations. In social situations, children justified cross-gender characteristics in all 4 areas of gender-role concept. In non-social situations, children showed (a) highest flexibility in occupations and lowest in appearance, (b) lower flexibility toward male than female target children, (c) peak flexibility at age 8, then remaining the same except for appearance, and (d) higher flexibility in girls than in boys. In social and non-social situations children gave variable justifications for flexibility.

• Cartoon and Animation Studies
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• s.47
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• pp.103-123
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• 2017

In recent years, some of the brands of cosmetics in Korea have launched the BB Cream only for man. Cosmetics is not only necessary for woman and it has been accepted by the male. A programme hosted by 김기수 is aimed to teach the female how to make up. As a result, the comprehension of the gender and the development of the times have been combined closely. The understanding of gender has been developed from binary opposition to the diversity of gender. The movements that were aimed at advocating feminism caused by some events reminded us of that we should pay attention to the equalization of the gender. We can see that people want to liberate themselves from the sexual stereotype through these social phenomenons. Meanwhile, animation advertising has also experienced a transformation, which is from that to shape a role under sexual stereotype to that to pay more attention to the diversity of gender during the progress of shaping a role. During the initial stage of the animation advertising's prosperity, what it described was based on the male. The male was the permanent theme. On the contrary, the female only played a subordinate role. However, with the development of feminism, to realize self-worth of the female and to fight for the gender equality have been mentioned more and more frequently. All these factors have prompted the animation advertising to break the stereotype when shaping a new role and change the sexual stereotype in order to create new animation figures.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.15-28
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• 2010

The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.

• Journal of the Korea Society of Computer and Information
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• v.24 no.6
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• pp.189-197
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• 2019

The purpose of this study was to investigate about the effects of parental rearing behavior on self-esteem and gender role stereotype during adolescence and to reveal the mediating effect of self-esteem on adolescents' gender role strerotype. Also investigated the relationship among these variables and condition variables. For this purpose, used the Second Grade longitudianl Panel data of Middle School from the Korea Youth Panel Survay(KYPS). And the latent growth model was analyzed 3,449 men and women adolescents' cases of the first, the fourth and the sixth wave of the Korea Youth Panel Survey(KYPS) administered by Korea Institute for Youth development. And the structural equation model was used to investigate whether self-esteem mediates parental rearing behavior and male and female gender role Strerotype. The results of this study, the direct effect between variable factors showed that the more positive the parenting behavior of the second grader of middle school is, the more positive the self-esteem of male adolescents and the initial value of stereotypes of male gender role. It also affects the self-esteem of female adolescents and stereotypes of female gender roles but not statistically significant. The male gender role stereotypes were decreased in influence by the rate of change of parental rearing behaviors, and the initial value and the rate of change of self-esteem were statistically influenced to the male gender role stereotypes and the higher the self-esteem, the higher the self-esteem. However, there was no significant effect on stereotypes of female gender roles. As a result of analyzing the mediating effect of self-esteem, partially mediated between the initial value of parental rearing behavior and initial stereotype of male gender role, but there was no longitudinal mediation effect. There was no mediating effect of self-esteem between parental rearing behaviors and stereotypes of female gender roles and there was no longitudinal mediation effect. The effect of condition variable gender was found that female adolescents are more affected by paretal rearing behavior than male adolescents and also affected by the growth process. The monthly income of households influenced the initial value of parental rearing behaviors and showed a difference in parental rearing behavior according to household income. And the higher the mother 's educational level, the more the self-esteem of male adolescents was affected.

• Journal of East-West Nursing Research
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• v.20 no.1
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• pp.48-56
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• 2014

Purpose: The purpose of this study was to examine the psychological variables related to sexual issues and sexual violence experiences by gender in university students. Methods: A self-report survey collected responses from 469 university students in three regions. The data were analysed using descriptive statistics, using descriptive statistics, independent t-test, ${\chi}^2$-test, and Pearson correlation coefficients. Results: While male students' scores on sexual assertiveness and sexual assault recognition were lower than female students', their scores on gender role stereotype and sexual violence permissiveness were higher. Female students' sexual violence victims were higher than male students', however, their scores on sexual violence perpetrations were lower than male students'. Sexual violence victims and perpetrations experiences were significantly related to sexual assault recognition and sexual violence permissiveness in male and female students. There were significant relationships between sexual violence perpetrations experiences and gender role stereotypes in male students, while there were significant relationships between sexual violence victims and inflictions experiences and sexual assertiveness in female students. Conclusion: The present study suggests that differentiated programs for preventing or arbitrating sexual violence should be developed and applied by gender because there were differences between male and female students in the level of psychological variables related to sexual issues and sexual violence experiences.