• Journal of Agricultural Extension & Community Development
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• v.22 no.4
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• pp.385-393
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• 2015

This study is to develop evaluation indicator for brand self-diagnosis of agricultural management organizations and analyze importance weight to be used in the field. Self-diagnosis evaluation indicator of brand equity of agricultural management organizations were selected by brainstorming of brand specialists. As a result, six evaluation indicator of communication, organization, responsiveness, clarity, customer relations and quality control were selected. Importance weight of self-diagnosis evaluation indicator of brand equity of agricultural management organizations was analyzed by AHP(Analytic Hierarchy Process) and Fuzzy AHP. The results of Fuzzy AHP were as follows. Communication for 13.9%, organization for 6.5%, responsiveness for 9.9%, clarity for 7.7%, customer relations for 26.5%, and quality control for 35.5% respectively. In order to enhance brand equity of agricultural management organizations, first, cultivation guidelines should be set up to produce equal quality products among members. Second, quality levels need to be subdivided, brands and packages should be different by level. Third, persistent efforts to find new clients and distributors. Fourth, various efforts to maintain the existing excellent clients and distributors.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.107-117
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• 2011

Smartphones are widely used as a mobile communication devices with more advanced computing ability and connectivity than a contemporary feature phone. As the market expands, many brand-new smartphones are released and chosen by (potential) smartphone users. In spite of smartphone's popularity, little research of the factors affecting the evaluation of smartphones and their influences on smartphone choice have been performed. Therefore, we aim to analyze evaluation factors of smartphone selection and use in this research. We use Fuzzy Analytic Hierarchy Process method, a Multi-Criteria Decision Making (MCDM) model, to find the relative importance among the factors considering the fuzziness of pair-wise comparison using AHP. After reviewing related works and interviewing the focus group, we extract the five independent factors influencing the choice and use of a smartphone. Pair-wise comparison and triangle fuzzy numbers are used to calculate the relative importance of factors. We analyze not only the whole interviewees' responses, but the differences between smartphone users and non-users. Practical implications are delivered in concluding remarks.

• Journal of the Korean Data and Information Science Society
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• v.27 no.6
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• pp.1499-1510
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• 2016

This study is the result of a fuzzy-AHP-based evaluation of the support policy for the export of Chinese software, for which nine Class 1 evaluation indexes were established. Following a survey of 10 Chinese software experts, fuzzy AHP was used to assess and evaluate the absolute and relative importance of each index. The evaluation revealed that the support policy had relatively positive effects. More specifically, the analysis showed that several indices - technology development, HR development, marketing reinforcement, fund support, platform establishment, and product support - carried relatively significant importance. Quality management and tax deductions, on the other hand, showed no importance, while the importance of international certification was relatively small. In light of these discoveries, there is a need to train experts, increase software quality, and reconsider software brands.

• Journal of the Korea Society for Simulation
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• v.17 no.4
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• pp.159-165
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• 2008

The ROK army has equipped ATCIS (Army Tactical Control Information System) for the Corps echelon to visualize the battlefield and reduce the reaction time. Due to the information&surveillance equipment, uncertainty and variance of the battlefield have been decreased. However decision making for the ground operations has not changed as it depends on knowledge of the commander and staffs. The War game process to select and assess the best CoA (Course of Action) also depends on the pros and cons due to the limitation of time and capability. For the balanced development between intangible and tangible military strength, a new decision making process which is quantitative and useful for the military is needed. In this study, we suggest a Fuzzy-AHP based decision making model to improve troop leading procedure which is useful to evaluate and reflect intangible characteristics of the battlefield.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.23-33
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• 2017

Given the expansion of globalization and international trade, the number of apparel consumers is growing every year, making it difficult to estimate the amount of handling needed from the logistics industry. To determine which management factors are important and which ones require improvement, fuzzy AHP was used. Using this method, the factors were ranked in the final analysis as follows: The first and most important factor was training employees (0.17), while the second was fire hazard management (0.169); the third-highest factor was inbound and outbound goods (0.142), and the fourth was the warehouse management system. Barcode management was ranked fifth. By these results, we were able to analyze the processes of clothing warehouses, noting that although the factors appear independent, they are actually connected while proceeding with full management control. Moreover, because of the special characteristics of garments, employee management is crucial. Due to the vulnerability of these goods to fire hazards, this factor must be well managed.

• Journal of Navigation and Port Research
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• v.39 no.6
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• pp.515-521
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• 2015

The purpose of this study was to analyze the weights of obstacle factors against mutual access of towed trailers of car-ferry between South Korea and China using Fuzzy-AHP. To this end, factors were first selected through literature research and finally selected through in-depth interviews with a group of experts in cargoes who are currently in car-ferry companies. Selected high rank obstacle factors included unstable service provision, limited policy support, and additional costs being incurred and among them, unstable service provision was identified as the most serious obstacle factor through analysis. Eleven measurement variables selected include insufficient supply of container yard, trailer insurance and management issues, insufficient special equipment, insufficient specialized manpower, limited input service courses, insufficient marketing and public relations strategies, and increasing transportation costs and among them, increasing equipment returning costs due to unbalanced cargo gathering were identified as the most serious obstacle factor through analysis followed by limited input service courses, insufficient special equipment, delays in procedures, and occurrence of additional procedures in order of precedence.

• Journal of the Korean Association of Geographic Information Studies
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• v.4 no.1
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• pp.34-46
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• 2001

The Boolean logic analysis method using GIS as a spatial decision support system(SDSS) contains two problems. One is losing a lots of informations in analysis process, the other is unable to reflect of different weights between analysis items. The purpose of this study is to provide a new decision-making model for site analysis, that provides a rational and systemic way using fuzzy sets theory and analytic hierarchy process(AHP) theory. According to this study of technopark in Pohang, Boolean logic method did not reflect the influence of the differently weighted items and selected only 8.0% to 16.1% of the area for suitable sites for residence, commercial/research, park/green uses. The fuzzy sets theory and AHP theory method were able to reflect the influence of differently weighted items and selected 32.9% to 37.4% of the area for the best sites, and also provided more other kinds of informations. The results of this study show that GIS system using fuzzy sets theory and AHP proess method provides a more flexible and objective solutions for site analysis.

• IEMEK Journal of Embedded Systems and Applications
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• v.13 no.4
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• pp.205-214
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• 2018

The reliability test is a crucial step for ensuring robustness of high-cost and complex weapon systems. In this paper, we present a set of quantitative criteria to select critical parts or components in weapon systems for the reliability test, and implement a fuzzy inference system by applying developed criteria to fuzzy theory. We classify the selection criteria of critical parts or components into four fuzzy sets and membership functions. A fuzzy inference rule is proposed based on the AHP (Analytic Hierarchy Process) analysis technique so as to derive a convincing reliability test. The credibility of the fuzzy inference system is confirmed through a case study using actual equipment data exacted from an existent weapon system.

• Korean Journal of Construction Engineering and Management
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• v.5 no.5 s.21
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• pp.143-150
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• 2004

Nowaday, The tendency of complexity and extension of construction fields increase the need for efficient works managements like a construction management. Consequently, by the introduction of Decision-Making Theories, researches for improving construction field's efficiencies are actively performed. Fuzzy Analytical Hierarchy Process method is invented, so that describes a decision maker's ambiguous linguistic judgment with fuzzy numbers. but most of researches on Fuzzy-AHP use symmetric triangular fuzzy function for estimating each evaluation item with the consequence that exact judgments are impossible. those limits are caused by the point that employed fuzzy ranking methods can not support dissymmetric fuzzy numbers. In this research, we aims to overcome this problem with R.P.R(Relative Preference Ratio) method and suggest improved Fuzzy-AHP method which can use dissymmetric fuzzy triangular numbers.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1365-1372
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• 2018

The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.