• Title/Summary/Keyword: functional satisfaction

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Factors Influencing OTT Continued Use: Focusing on the Behavioral Economics Perspective (행동경제학 관점에서 본 온라인 동영상 서비스(OTT)의 지속적 이용에 영향을 미치는 요인에 관한 연구)

  • Yang, Ah-Jung;Yu, Sae-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.159-169
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    • 2022
  • The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

Influencing Factors of Sales Process and Task Education on Sales of Health Functional Food in Door-to-door Saleswomen (건강기능식품 여성 방문판매원의 판매과정, 직무교육 요인이 건강기능식품 매출에 미치는 영향 분석)

  • Nam, Minyoung;Yoon, Sun;Lee, Hae-Young;Chung, Hye-Kyung
    • Journal of the Korean Society of Food Culture
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    • v.29 no.4
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    • pp.326-335
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    • 2014
  • The purpose of this study was to investigate factors influencing sales of health functional foods by door-to-door saleswomen. A total of 450 women who worked as door-to-door salespersons in Seoul were enrolled. The survey questionnaire was composed of five parts as follows: general characteristics, factors related with door-to-door sales process, task education, competency required for door-to-door salespersons, and customer relationship beliefs. The survey was conducted in October 2011. Finally, data on 302 subjects were statistically analyzed using the SPSS 17.0 package program. Reason for sales of health functional foods (p<0.01), time required for sales promotion (p<0.001), difficulties during sales of health functional foods (p<0.05), satisfaction of task education (p<0.01), and failure of salesperson's memory as problems of task education (p<0.01) were significantly associated with sales of health functional foods. However, means of sales promotion, frequency and time of task education, and competency required for door-to-door salespersons were not significantly related with sales of health functional foods. Customer relationship beliefs did not show significant association with sales of health functional foods either. In conclusion, certain factors were associated with sales of health functional foods by door-to-door saleswomen. These results provide an understanding for sales of door-to-door health functional foods and provide basic information for preparation of task education for health functional food saleswomen and marketing.

A comparative study on the usability evaluation of museum smart phone applications in pre-visit setting (박물관 스마트폰 애플리케이션에 대한 사용자 평가 비교 연구)

  • Rhee, Boa
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.3
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    • pp.69-77
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    • 2013
  • This research validates the correlation between usability and functional attributes whilst comparing the degree of satisfaction of information framework used in museum mobile apps via usability evaluation in pre-visit setting. In cases of Bilbao Guggenheim and American Natural History Museum apps, the degree of satisfaction measured for information service, functional attributes, motivation for actual museum visit and during-visit usability of the apps were all highly evaluated. Such evaluation data indicates the increased usability of apps when mobile applications take user-friendly design that intuitively reflect users' interests and needs. After thorough analysis of correlation between usability and fictional attributes, data pointed to more meaning relationships existed in non-intrusiveness and personalization than other functional attributes. In conclusion, we were able to acknowledge the usability of museum mobile apps depends upon the interaction between content and functional attributes rather than entertainment factor and technology.

Effects on Improvement of Activities of Daily Living Through Short-Term Home Visiting Physical Therapy (단기 가정방문물리치료 시행이 일상생활동작의 개선에 미치는 효과)

  • An, Duk-Hyun
    • Physical Therapy Korea
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    • v.14 no.2
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    • pp.53-60
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    • 2007
  • The objective of this study was to discover the effects of the short-term home visiting physical therapy program involving patients with some chronic brain disorders at Gimhae City, Kyongnam. Recovery of activities of daily living (ADL) is a very important factor of rehabilitative procedures, and Functional Independence Measure (FIM) is a useful standard of evaluation for it. The FIM is widely used in brain disorder research because it measures real functional activities of daily living. We applied the physical therapy exercise program twice per week (10~15 times repeatedly); a warm-up and cool down exercise performed every ten minutes by active & active-assistive ROM and stretching exercises. Main exercises were composed of getting up & laying down in bed, standing training, walking exercise in the room, and window or wall sliding exercise using affected upper limbs for a total duration of 30 minutes. We collected the data from 20 patients with chronic brain disorders at his/her home and analyzed by means of SPSS/PC+ program (Ver. 10.0). After the six week long physical therapy exercise program, the average was $56.10{\pm}22.59$ point compared with initial $50.55{\pm}19.12$ point by FIM, improved functional ADL ability about 5.55 point, and these changed scores were statistically significant (p=.000). We also studied another factor regarding patient's satisfaction. The majority of subjects (10 people) rated the program with the maximum score of ten points (50.0%), and three people rated it a seven point program (15.0%), the other two subjects gave a rating of nine and eight points (10.0%). Because the program was effective at improving the physical ADL ability and satisfaction of each subject, we suggest continual development and implementation of a home visiting physical therapy program. Further study should involve a longer period of observation with a larger population that is involved in an individually designed home physical therapy program.

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Space Usage and Satisfaction with Privacy in General Hospital Inpatients (종합병원 입원환자의 공간사용 및 프라이버시 만족도)

  • Choi, In Young;Park, Hey Kyung
    • Korea Science and Art Forum
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    • v.36
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    • pp.391-400
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    • 2018
  • To ensure a user-centered treatment environment, hospital construction needs an approach that is not centered on functional aspects such as efficiency or economic feasibility but on the consideration of needs as reflected in user psychology and behavior. Patients who are physically and psychologically vulnerable experience psychological pressure when they are placed in an unfamiliar environment. Most of existing studies however focus on the evaluation of the physical environment, without paying attention to the psychological or behavioral approach to anxiety and stress that patients may experience in a special environment that a hospital may be to them. This study examines general hospital inpatients to understand the usage of major space available and their satisfaction with privacy. This study provides useful primary information needed for the user-centered design of general hospital for improved patient health and welfare. For the purpose of the study, literature review, site investigation, and survey were conducted. Major functional space and privacy in general hospitals were studied, and the site investigation was performed to identify the plans and their status. Survey was also performed to understand the usage of functional space and satisfaction with such space usage as well as satisfaction with privacy. The findings were as follows: (1) Space usage was rated as average in general. It was found that patients used their rooms and lobby on a daily basis. By age, the usage was highest in the group in their 40s; the usage was relatively lower in the groups in their 30s or younger. (2) Space satisfaction was above average, indicating that patients were fairly satisfied. Satisfaction was highest in the lobby space designed with distinct features. By case, satisfaction was highest in Case B, characterized by its wide horizontal space in the rural settings. (3) Satisfaction with privacy in hospital was average, indicating that the demand for privacy was relatively higher but what patients receive in return was lower than their expectation. It was also found that satisfaction with privacy was a crucial element that affected the overall satisfaction with hospital.

Use and Satisfaction on Cosmetics of Middle- and Old-Aged Women with Well-being Pursuit Disposition (중.노년 여성의 웰빙 추구 성향에 따른 화장품 사용 및 만족도)

  • Hong, Byung-Sook;Cho, You-Hyun
    • Journal of the Korean Home Economics Association
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    • v.44 no.11
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    • pp.43-50
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    • 2006
  • The purpose of this study is to analyze the use and satisfaction on cosmetics of middle- and old-aged women with well-being pursuit disposition. A survey was conducted from January 20 to February 10 in 2006. The statistical analysis methods used to analyze the 393 middle- and old- aged female subjects were frequency analysis, reliability analysis, factor analysis, cluster analysis, crosstab, and multiple regression analysis. First, middle- and old-aged women were using functional cosmetics for wrinkle and whitening as well as skin lotion, moisture lotion and nutritive cream. They applied basic skin make-up only or partial make-up on the eyes and lips. Second, the well-being pursuit disposition factors were determined to be eco-friendly pursuit disposition, economical pursuit disposition, and health pursuit disposition. The well-being pursuit disposition factors had an effect on satisfaction of basic cosmetics. While the economical pursuit disposition factor had an effect on satisfaction of colored cosmetics. Third, the clusters from well-being pursuit disposition were determined to be wellbeing unconcerned group, eco-friendly concerned group, economical concerned group, and health concerned group. The proportion of subjects applying basic and colored cosmetics was high in health concerned group.

Users' Satisfaction on the Dormitory of High School in Jeonju City (고등학교 기숙사 주거시설에 대한 사용자 만족도)

  • An, Jin-Sook;Choi, Byung-Sook
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.202-207
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    • 2006
  • This study was to find out users' satisfaction on the dormitory high school in Jeonju City and to propose it's physical environmental improvement directions. This was performed by a questionnaire survey method, and the questionnaire was designed by researchers considering relative literatures. Data were collected from 200 students, who had been dwelling 4 high school dormitories in Jeonju City. By analyzing those data, findings were as follows : 1) Users of students were satisfied the whole of their dormitory; facilities, spaces, and living. 2) They were highly concerned about a library and a personal unit space in their dormitory. 3) They needed their personal unit space to be designed bedroom+bathroom type with 2 persons' sharing and be equipped one story bed and desk furniture. Also, they needed improvement on heating & cooling, small space and indoor air quality of unit space. 4) The users' satisfaction on unit space were 3.23, and the space utility and the space size of functional factor and the heating/ventilation of technical factor were highly effected their satisfaction.

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Study on Repurchase of satisfaction, smart phones, according to the characteristics of Chinese (중국인의 스마트폰 특성에 따른 만족, 재구매 의도에 관한 연구)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.263-270
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    • 2012
  • Modern society, the era of convergence can be And mobile convergence era as the sudden transformation of a mobile communication terminal industry. Smartphone users increasingly rapidly and the new role and value of smart phones is increasing in all walks of life, the impact of knowledge and information society, to accelerate the more recent case of Korea, determined to become more. In this study, look to the Chinese and the characteristics of smartphone customer satisfaction, repurchase intentions affect the relationship between the foundation of marketing strategy in the future to become. The results of this study can be summarized smart phone's aesthetic characteristics, functional characteristics, and purchase characteristics that affect customer satisfaction was For smart phones as well as customer satisfaction has a positive effect on repurchase.

The Relationships among Loneliness, Social Support, and Family Function in Elderly Korean (노인의 외로움과 사회적지지, 가족기능간의 관계 연구)

  • 김옥수;백성희
    • Journal of Korean Academy of Nursing
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    • v.33 no.3
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    • pp.425-432
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    • 2003
  • Purpose: To examine the relationships among loneliness, social support, and family function in elderly Korean. Method: The sample for this study were 290 elderly Korean who were at least 60 years of age. Data were collected by interview using the translated Korean versions of the Revised University of California Los Angels Loneliness Scale(RULS), Family APGAR, and Social Support Questionnaire 6. Result: Subjects were moderately lonely and had moderately functional families. Means for social support were 1.42 for network size and 4.09 for satisfaction. Subjects who lived with their spouses had a larger number of network members than who did not live with spouses. However, living with spouses was not associated with social support satisfaction. The level of loneliness was related negatively to the level of social support network, social support satisfaction and family function in this study. Social support satisfaction and Family function were the significant predictor of loneliness. Conclusion: The number of social supporter and satisfaction and family function should be considered in nursing intervention to decrease the level of loneliness in older adults. Further studies and efforts will be needed to reduce the level of loneliness in older adults.

An Comparison to the Importance Evaluation of an Urban Natural Parks and Neighborhood Parks (도시자연공원과 근린공원에 대한 중요도 요소 평가의 비교)

  • Shim, Joon-Young;Lee, Jong-Sung;Lee, Shi-Young
    • Journal of Environmental Science International
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    • v.15 no.12
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    • pp.1163-1170
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    • 2006
  • This study aims to examine what factors park users value in urban parks and to find ways to elevate user satisfaction for the creation and usage of an urban park. To achieve this, the study relied on two methods: the descriptive method of researching publications and related scholastic writings, and the empirical study method including a survey of present condition and interviews with users. The result shows that the 'sense of nature' is more important than 'functional facilities' in urban natural parks and 'management part like safety and cleanliness of park' is more important than 'utilizing facilities' in urban neighborhood parts. Generally, the importance rating of urban parks visitors felt in them were higher than the satisfaction rating, in terms of living surroundings. Factor analysis resulted in six factors in a natural park and in eight factors in a neighborhood park. Regression analysis in a natural and a neighborhood park showed a positively correlated factor: benefits sought, suggesting that people recognize the importance of urban parks through the benefits they gain in them and the satisfaction they find in urban parks depends on utilizing facilities. Therefore, in urban natural parks, people will find greater satisfaction through pursuit of the benefits they are seeking; improvements to park facilities should address the benefits that park users are seeking.