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http://dx.doi.org/10.9708/jksci.2013.18.3.069

A comparative study on the usability evaluation of museum smart phone applications in pre-visit setting  

Rhee, Boa (Sogang Institute of Advanced Technology)
Abstract
This research validates the correlation between usability and functional attributes whilst comparing the degree of satisfaction of information framework used in museum mobile apps via usability evaluation in pre-visit setting. In cases of Bilbao Guggenheim and American Natural History Museum apps, the degree of satisfaction measured for information service, functional attributes, motivation for actual museum visit and during-visit usability of the apps were all highly evaluated. Such evaluation data indicates the increased usability of apps when mobile applications take user-friendly design that intuitively reflect users' interests and needs. After thorough analysis of correlation between usability and fictional attributes, data pointed to more meaning relationships existed in non-intrusiveness and personalization than other functional attributes. In conclusion, we were able to acknowledge the usability of museum mobile apps depends upon the interaction between content and functional attributes rather than entertainment factor and technology.
Keywords
information service; seamless visit; non-intrusiveness; personalization; usability; UX/UI; motivation;
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