• 디지털산업정보학회논문지
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• 제15권4호
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• pp.159-171
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• 2019

The purpose of this study was to understand the influence of research of consumers' consumption values and toward usage attitude, usage intention and willingness to pay of modern people. The study is a consumer research about food delivery services which is rapidly grown up due to recent transformation on a modern dietary life. This study was based on the main survey had conducted from 23th May 2019 to 26th May 2019 by 336 consumers, aged 18 and older, who had experienced Food delivery services in the past. Statistical analysis was performed by using the IBM SPSS v.25.0. In summary, the results of this study are as follows. First, consumption values of food delivery services had a positive influence on usage attitude. Consumption values were catagorized in five sub-values: functional value, social value, emotional value, epistemic value, and conditional value, all of which were found to be significant in affecting on usage attitude. Second, usage attitude toward food delivery services had a positive influence on usage intention. Third, usage attitude toward food delivery services had a positive influence on willingness to pay. Fourth, usage intention of food delivery services had a positive influence on willingness to pay. The results of the study renders industrial and academic implications to the area of Food delivery services industry.

• 한국식생활문화학회지
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• 제30권5호
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• pp.481-490
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• 2015

This research was conducted to examine the awareness and preference levels related to MSG (monosodium glutamate) according to well-being dietary life pursuit attitude factors as well as to improve opportunities to meet value conscious consumption of well-being-oriented customers. According to well-being dietary life pursuit attitude factors, respondents were divided to three clusters, indifference type, well-being-oriented type, and active health action type. Sensory evaluations were carried out on soybean paste soup (Doenjang-guk) and seasoned spinach with different levels of MSG. In the results, 74.4% of all respondents preferred Doenjang soup with 2% MSG, 65.4% preferred seasoned spinach with the same ratio of MSG, and 35.9% preferred seasoned spinach with 0.5% MSG. Regarding the acceptance level of MSG, addition of MSG to improve taste was acceptable to the indifference type (cluster 1). On the contrary, active health action type did not prefer MSG, wanted natural seasonings despite high prices, and preferred to dine at restaurants that serve MSG-free foods. Based on this study, restaurant companies should segment their customers on the basis of MSG usage and establish their positioning strategies according to their concepts.

• 동아시아식생활학회지
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• 제23권3호
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• pp.265-272
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• 2013

In order to globalize Korean foods successfully, it is necessary to understand foreigners' attitudes about ethnic foods and how foreigners perceive Korean foods. It would be valuable to survey the degree of interest from foreigners when purchasing Korean foods. Thus, a survey was performed on the most common tourists in Korea, the Japanese, Chinese and Americans. 313 respondents completed the survey on ethnic foods (16 questions), purchasing intention of Korean foods (3 questions), and socio-demographic conditions (9 questions). Factor analysis and reliability analysis were conducted to identify the indicators of attitudes toward ethnic foods. Correlation analysis was conducted to confirm the relation between attitudes toward ethnic foods and Korean food purchasing intention. From the results of factor analysis, 5 factors emerged from the 13 out of 16 questions; and were labeled new food seekers, ethnic food seekers, familiarity seekers, new taste seekers and challenge seekers. Items were analyzed to determine the differences according to nationality by using the ANOVA, and it showed that Americans have the highest Korean food purchasing intentions. The regression analysis indicated that attitude factors on ethnic foods, new foods and new taste seekers are strongly related to Korean food purchase intentions.

• 가정과삶의질연구
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• 제9권2호
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• pp.191-207
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• 1991

The purpose of this study is to investigate the degree of socialization of household work and to analyze the influence of demographic and psycho-social variable on socialization of household work. For the purpose of this study, questionnaires were administrated to 314 housewives in Pusan. For the statistical analysis were as follows; 1)The degree of socialization in the domain of food showed significant difference by number of family, number of children, housewife's age, housewife's education, husband's education, income and sex-role attitude. The degree of socialization in the domain of housing showed significant difference by family pattern, housewife's education, husband's education, state of housewife employment. husband's occupation , income and sex-role attitude. The degree of socialization in the domain of clothing showed significant difference by housewife's age, housewife's education, husband's education , state of housewife employment. husband's occupation, income and sex-role attitude. The degree of socialization in the domain of family management showed significant difference by number of children, housewife's age. state of housewife employment, income, period of marriage life and sex-role attitude. The degree of socialization in the domain of home management showed significant difference by housewife's education, husband's occupation, sex-role attitude and share of household work. 2) The socialization in the domain of food was influenced husband's education, income, housewife's education and sex-role attitude. The socialization in the domain of housing was influenced husband's education, income, housewife's occupation and sex-role attitude. The socialization in the domain of clothing was influenced husband's education, income. housewife's occupation and sex-role attitude. The socialization in the domain of family management was influenced husband's education, shave of household work. and sex-role attitude. The socialization in the domain of home management was influenced husband's education, shave of household work, and sex-role attitude.

• 가정과삶의질연구
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• 제21권4호
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• pp.69-77
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• 2003

The goal of this study was to examine which factors influence consumers' demands to reveal the identity of GMO(Genetically Modified Organism) food, risk perception, and decision-making to purchase it. Consumers perceived its risk, and demanded labeling to identify it. Not many consumers wanted to buy GMO food. The results also revealed as follows. First, the level of demand to label for identifying GMO food were high among female consumers, consumers with negative attitude, and consumers severly perceived its risk. The level of perceived risk was high among consumers who were old and had high income, exercised their own healthy programs, showed negative attitude toward GMO food, and demanded strongly for labelling. Second, old consumers, consumers with high income, consumers concerning more about health, consumers with negative attitude and strong demand to label for identifying GMO food were more likely to perceive risk highly for GMO food. Third, consumers' attitudes and the level of perceived risks for GMO food significantly influenced the decision-making to purchase GMO food. However, other variables turned out not to affect consumers' decision-making to purchase it.

• 대한지역사회영양학회지
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• 제20권5호
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• pp.327-337
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• 2015

Objectives: Dietary life is closely associated with dietary attitude and diet-related knowledge. Particularly, dietary habit such as sodium intake can be affected by various dietary behaviors such as food choices, dietary attitude toward salty food and a preference for salty taste. The purpose of this study was to assess sodium-related nutrition knowledge and to identify sodium-related attitude and behaviors according to the level of sodium-related knowledge of university students. Methods: Anthropometric measurements were provided by 408 students who participated in this study. The study participants answered questionnaires to provide information on general dietary behaviors, sodium-related dietary attitude and other behavioral factors. A total score of nutrition knowledge was used to categorize study participants in to two groups, namely, low level in sodium-related knowledge (LNaK) or high level in sodium-related knowledge (HNaK) and the attitude and the behaviors of students toward sodium intake were compared between these two groups. Results: The ratio of female students in HNaK group was higher than that in the LNaK group. HNaK group had a higher score in checking nutrition label of processed food than the LNaK group. Total score of sodium-related attitude and behaviors of HNaK group were 34.81 and 32.75, respectively and these scores were significantly higher than that of the LNaK group whose scores were 32.57 and 30.57, respectively. Total energy intake was not different between two groups but the intakes of calcium, vitamin B2 and folate were higher in HNaK group than in the LNaK group. Correlation analysis adjusted for age and gender revealed that total score of sodium-related nutrition knowledge was positively correlated with total score of sodium-related attitude and behaviors. Conclusions: In conclusion, students who had high level of sodium-related nutrition knowledge had desirable attitude and behaviors toward sodium intake and these results can be considered in nutrition education for university students.

• 대한지역사회영양학회지
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• 제3권1호
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• pp.44-52
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• 1998

This study was designed to investigate the relationship between body mass index and food habits of college students. For this purpose, 358 students of Kangweon University were asked to fill out the questionnaires for food habits and weight control. The results are summarized as follows ; The rate of underweight, normal and obese was 16.5, 65.1, 18.4%, respectively. Food habits score of obese females were lower than normal or underweight females. Male subjects did not show significantly different scores among the three groups. Female obese subjects have lower scores than the other groups on the eating time, seaweed intake, protein intake and vegetable intake. Male obese subjects have nutritious meals and more eating time than normal and underweight males. College students are the early stage of adult life and their food habits, food behaviors and life style will continue in later life. Therefore, college students need more nutritional knowledge, positive dietary attitudes and modified life styles to prevent and treat obesity.

• 가정과삶의질연구
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• 제25권6호
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• pp.15-32
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• 2007

This study is to assess the level or consumer's attitude or food safety and their effects on the purchase or environment friendly agricultural products. For these purposes, the survey was implemented to 550 adults who resided in Seoul and metropolitan area. As a results, a lot of respondents perceived the five food hazards, pesticides, food additives, BSE, chemical materials, GMOs as the severest food risks. Results revealed that women, the most educated, married, and the older respondents were more likely to be negative about food safely. And Also, consumer's knowledge of environment friendly agricultural products was lower than the median. The respondents who have bought environment friendly agricultural products were 80.5% of the entire respondents. Also, the educated and the consumers who had the knowledge of the environment friendly agricultural products started to purchase them. The consumers who had higher income, perceived the food hazards(BSE), assessed agricultural products safety negatively, had willingness to pay them and more knowledge of environment friendly agricultural products were likely to purchase them usually.

• 한국조리학회지
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• 제21권4호
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• pp.101-120
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• 2015

본 연구는 한류열풍의 중심국가인 중국의 대학생을 대상으로 본인이 지각하는 어머니의 로하스 성향과 건강식생활 태도를 살펴보고 중국인들의 로하스 소비 성향과 식생활 태도 분석을 통해 향후 중국진출을 모색하는 로하스적 외식기업체에게 중국 소비자에 대한 마케팅적 기초 자료를 제공하고, 나아가 중국내 로하스 소비 태도의 확산을 통한 전세계인의 건강식생활 정착에 대한 실무적, 학문적 시사점을 제공하고자 한 것으로 그 결과를 요약하면 다음과 같다. 중국대학생 자녀가 인지하는 어머니의 로하스 성향 점수는 100점 만점에 평균 76.02점이었으며, 요인별로는 건강지향(4.10점), 가족지향(4.04점), 자원절약지향(3.78점), 친환경지향(3.69점), 사회복지지향(3.40점) 등의 순으로 높게 인지하였으며, 각 항목별로는 '나의 어머니는 건강식품, 자연식품, 무공해 식품을 이용하는 편이다.(4.26점)'에 가장 높은 점수를 부여하였다. 성별에 따라서는 남학생이, 거주형태는 자택이, 주 성장지는 도시 규모가 큰 곳에서 자랐을수록, $BMI(kg/m^2)$는 정상체중(p<0.05)의 대학생이 어머니의 로하스 수준을 높이 평가하였다. 중국대학생의 건강식습관 태도는 '음식 흘리지 않고 먹기(4.39점)', '식후 주변 정리하기(4.23점)', '음식 먹기 전 손 씻기(4.21점)' 등의 순으로 높은 점수를 나타내었다. 중국대학생의 건강생활습관 태도는 '즐겁고 유쾌한 생활유지를 위해 노력하는 편(3.83점)'이, 영양섭취 태도는 '매일 녹황색 채소 섭취하기(3.92점)'의 항목에서 가장 높은 점수를 받았다. 또한, 어머니의 친환경적 로하스 수준이 높을수록 자녀의 건강식생활과 관련한 건강식습관태도, 건강생활습관태도 및 건강영양섭취 태도가 유의하게 높게 나타나, 향후 중국진출 외식시장에서 우리나라의 친환경 농산물을 활용한 식단 개발과 친환경적인 메뉴 보급 및 환경친화적인 식생활용품의 이용 확대를 가져올 수 있는 다양한 마케팅 전략과 노력이 필요한 것으로 나타났다.

• 대한영양사협회학술지
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• 제23권3호
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• pp.274-284
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• 2017

This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.