• 산학경영연구
• /
• 제20권2호
• /
• pp.61-85
• /
• 2007

기업의 경쟁력은 본질적으로 기업이 생산하는 제품이나 서비스의 가치에 의존한다. 왜냐하면 가치가 높은 제품이나 서비스는 고객으로 하여금 구매행동을 유발하기 때문이다. 서비스 믹스는 제품의 물리적 특성과 서비스의 최적결합을 통해서 고객을 위한 가치창출을 통해 경쟁력을 창출하는 프로세스이다. 본 연구에서는 기업에서 서비스 믹스가 기업경쟁력에 미치는 영향에 관한 연구를 통해서 우리나라 제조 기업의 경쟁력 향상에 기여하고자 한다. 경쟁우위를 위한 접근은 흔히 산업 구조 경쟁이론과 자원기반 관점 접근에 의존하고 있다. 그러나 산업 구조에 경쟁 이론은 어느 산업이 매력적인 산업 인가를 발견 하는 데에도 도움이 되지만 어느 기업은 특정의 산업에 진출하여 성공 할 수 있고 다른 기업은 실패하였는가에 대해서는 별다른 도움을 주지 못한다고 논의되고 있다. 자원기반 관점 절은 경쟁력 제고에 많은 공헌에도 불구하고 기업 전략 분석을 위한 이론이나 체계적인 틀은 제시하지 못하는 한계성이 있다. 본 연구에서는 이러한 한계성을 극복하고, 기업의 경쟁력 향상을 위하여 파워 프로세스 적 접근을 적용하였다. 파워프로세스는 권력요소, 가치, 욕구, 환경, 관계의 다섯 권력결정요소의 상호작용에 의해서 권력원천인 가치를 창출하는 프로세스이다. 즉 파워프로세스는 권력주체의 목적을 달성하기 위해서 권력객체를 만족시키는 가치를 창출하는 프로세스이다. 본 연구는 파워프로세스의 관점에서 서비스믹스 전략을 수립하여 우리나라 제조기업의 경쟁력 향상에 기여고자 한다.

• International Journal of Quality Innovation
• /
• 제9권2호
• /
• pp.11-30
• /
• 2008

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

• 수산경영론집
• /
• 제46권2호
• /
• pp.1-11
• /
• 2015

Due to the environmental changes such as decreasing and aging fishing population and increasing imported marine products, improvement of fishing business competitiveness has become one of important issues. This study aimed to analyze the coastal fishing business units in Busan region and compare their business performances in order to find out success factors. The logistic regression analysis between 4 determination factors of competitiveness and business performances showed that the ship tonnage in the factor conditions, catch of species of fishing types'kg per price in the demand conditions, cooperative sales ratio in the related & supporting industries, and net per cost in the firm strategy, and structure & rivalry had the positive(+) impacts on business performances.

• 기술혁신연구
• /
• 제11권2호
• /
• pp.219-238
• /
• 2003

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the wide use of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. This paper examine how digital technology has changed firms' behaviors in various areas through e-commerce, virtual reality and simulation, the rise of a new type of firm called EMS (Electronics Manufacturing Services), and etc. Amidst these changes building up innovation-friendly organization has emerged as a critical concern for firms. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• Journal of Information Technology Applications and Management
• /
• 제19권1호
• /
• pp.61-83
• /
• 2012

PMO has gained much interest as an approach to lowering project failure rates. PMO implementation is, however, not an easy endeavor. Many studies have reported that a significant number of PMOs were seen as contributing little to project performance. Local organizations are more likely to be exposed to the failure risk as they tend to heavily depend upon outsourced PMO services. We believe that it is essential for ordering organizations to collaborate with the PMO service firm to come up with a proper PMO governance prior to its implementation. This study is to empirically investigate the effects of PMO governance upon PMO performance and the effects of ordering organization's project readiness upon PMO governance. The study result shows that a proper organizational structure and a properly defined role and responsibility may enhance the PMO performance. And, a correct awareness about PMO and a project management capability were found to be contributing to the appropriateness of PMO governance.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회 1998년도 추계학술대회 논문집
• /
• pp.114-117
• /
• 1998

Failure to link business or operations strategy with the activities of operations is a critical problem in strategy implementation process. This problem comes from malfunction of a coordination and control mechanism to support the strategic direction by effective communication throughout the firm. A performance measurement and evaluation system (PMES) is thought as a core mechanism to monitor, direct. and induce desirable activities. We have developed a new strategic PMES (SPMES) that can effectively support the manufacturing strategy by utilizing customized performance measures. They are selected from a pool of four distinct but closely related sets of performance measures; financial, market, internal competency, and performance driver. In this paper, we briefly review the structure of the SPMES and explain the change process of PMES into SPMES in manufacturing business units. First we analyze the business environment and manufacturing strategy to identify short- and long-term issues facing the management. Next step is scrutinizing the objectives and activities of every function and process in the business unit. Using the information obtained, we can diagnose the gaps between currently effective PMES and desirable SPMES supporting the strategies. Once the problems in existing system are identified, we reconfigure the existing and new measures to establish a SPMES through a series of analyses, discussions and workshops. In organizing the selected measures in the new system, we use AHP method to reflect the relative importance of the measures in a specific business. Finally, modification or development of information system to support the SPMES wraps up the development process, and implementation begins. We explain the entire process using two cases to clarify the real meanings and the difficulties of PMES change process.

• 한국방재안전학회논문집
• /
• 제11권2호
• /
• pp.9-15
• /
• 2018

비즈니스 연속성에 치명적인 영향을 줄 수 있는 홍수, 호우, 강풍 등 자연재해와 911 미국테러, 사이버 공격 등의 사회재난 등으로 부터, 비즈니스 연속성을 유지할 수 있도록 기업 내에 비즈니스 연속성 경영시스템 (BCMS)의 도입 및 구축이 필요한 실정이며, 이를 체계적이고, 효율적인 운영 및 관리하기 위해 조직의 비상사태에 대한 조직 인식구조의 변화가 무엇보다 필요하다고 할 수 있다. 따라서, 본 연구는 스마트 F기업의 비즈니스 연속성 경영시스템 (BCMS) 도입에 따른 조직의 인식구조 변화에 미치는 효과 및 영향을 분석해 보기위해, 개인인식, 조직문화, 조직구조, 조직전략 이상 4가지 범주로 나누어, 설문조사를 실시하였고, 그 설문 자료를 통해, 통계적으로 분석하여, 비즈니스 연속성 경영시스템 도입이 각 범주별로 조직의 인식구조 변화에 미치는 영향을 분석하고, 검증하였다. 이 연구를 통해, 기업 내에 비즈니스 연속성 경영시스템 도입이 비상사태에 대한 조직의 인식구조에 효과적인 변화를 가져오며, 이를 통해 기업의 가치 향상은 물론 비즈니스 연속성을 유지하는데 커다란 도움이 될 수 있을 것이라고 본다.

• 동아시아경상학회지
• /
• 제6권4호
• /
• pp.1-12
• /
• 2018

Purpose - This paper tests the effect of the structure of manufacturing and marketing subsidiary network on FX exposure of Korean MNEs. Furthermore, the moderating effect of pass-through ability on the relationship between the subsidiary network and FX exposure is explored. Research design and methodology - This study utilizes a sample of 309 Korean MNEs constructed from database offered by KOTRA and KIS-VALUE. Results - As operational flexibility arising from having operations in multiple locations provides an option for firms to tackle FX exposure, greater breadth of manufacturing subsidiary network reduces FX exposure, and greater depth increases FX exposure. However, both the breadth and depth of marketing subsidiary network decrease FX exposure due to the firm's higher level of market presence and knowledge to devise an appropriate marketing strategy that can buffer adverse exchange rate movement. Such an effect is intensified when MNE's have FX exposure pass-through ability stemming from differentiated good. Conclusions - Empirical findings suggest that types and structure of Korean MNEs' foreign subsidiary network are closely related to the level of FX exposure they are experiencing. Also, they can utilize marketing subsidiary network more efficiently when having a higher R&D intensity.

• KDI Journal of Economic Policy
• /
• 제13권1호
• /
• pp.151-166
• /
• 1991

본고에서는 기존 독점생산자(獨占生産者)와 잠재적(潛在的) 신규참입자(新規參入者)간에 존재할 수 있는 진입제한(進入制限) 및 약탈가격(掠奪價格) 책정전략(策定戰略)을 간단한 복점(複占)게임모형(模型)을 통하여 분석한다. 분석(分析)으로부터 유도되는 대표적 결론(結論)은 생산여건(生産與件)에 관한 정보(情報)가 비대칭적(非對稱的)으로 분포되어 있을 경우 그 중 정보면에서 우월한 위치를 점하고 있는 생산자(生産者)가 잠재적(潛在的) 경쟁자(競爭者)를 불확실성하에 잡아 두려는 노력의 일환으로 진입제한가격(進入制限價格)이나 약탈가격(掠奪價格)을 책정할 수 있다는 점이다. 또 하나 본(本) 모형(模型)으로부터 얻을 수 있는 결론(結論)은 어느 독점생산자(獨占生産者)가 그의 독점적 위치를 지속적으로 지켜 나가기 위해 약탈가격(掠奪價格)을 책정하는 것만으로는 부족하다는 점이다. 그가 시장(市場)의 독점(獨占)을 효과적으로 유지해 나가기 위해서는 신규참입(新規參入)이 없는 경우에도 진입제한가격(進入制限價格)을 통하여 시장가격(市場價格)을 지속적으로 낮게 유지해야 한다. 이같은 결론은 진입제한가격(進入制限價格)과 약탈가격(掠奪價格)을 각각 분리해서 분석한 기존의 논의(論議)에는 결여되어 있는 것으로 약탈가격(掠奪價格)으로부터의 장기적 이익을 퇴출(退出) 이후의 독점이윤(獨占利潤)과 동일시하는 많은 분석들이 수정되어야 함을 의미한다. 진입제한(進入制限) 및 약탈가격(掠奪價格) 책정전략(策定戰略)이 합리적 이윤극대화전략(利潤極大化戰略)으로 성립할 수 있다고 하더라도 이것이 곧 이러한 기업행태(企業行態)에 관한 정부의 전면적인 금지조치(禁止措置)를 정당화하는 것은 아니다. 본고에서 일어나는 두가지 전략(戰略)은 오히려 복지증진적(福祉增進的)인 성격을 지니고 있으며 따라서 진입제한(進入制限) 및 약탈가격책정행위(掠奪價格策定行爲)의 규제(規制)는 사안별(事案別)로 신중히 다루어져야 함을 시사하고 있다.

• 국제학술발표논문집
• /
• The 5th International Conference on Construction Engineering and Project Management
• /
• pp.133-140
• /
• 2013

The purpose of this study is identifying the relationship among the business strategy, order receiving capability and leverage variables of a construction company using industry characteristic variables, in addition to the explanation variables used in the previous studies. The samples of this study were limited to the construction companies listed in Korean stock market. This study built multiple regression analysis models, which have been frequently used in traditional previous studies, in the explanation of company capital structure. Empirical analysis on Static Trade-off Theory and Pecking Order Theory was done by the built model. The study results suggested that the capital structure determination behavior of a construction company generally follows Static Trade-off Theory; however, profitability was found to follow Pecking Order Theory. The explanation variables used in the previous capital structure studies mostly produced significant results; however, the variables, which this study experimentally used, did not produce significant results. It is believed that it implies that additional studies are required in the selection of variables and study methodology. Consequently, a case that unconditionally supports a particular theory is scarce. It has been also found that a case can support both theories at the same time. Therefore, it is believed that development study methodology or introduction of new study methodology that can identify the dynamic characteristic of construction company capital structure formation is required.