• 디지털산업정보학회논문지
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• 제6권4호
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• KIEE International Transactions on Power Engineering
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• 제3A권1호
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• pp.53-60
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• 2003

At present the electric power industry in Korea is going through a major restructuring process. The restructuring is motivated by a desire to reduce electricity supply costs, to attract new in-vestment in modern generation, transmission and distribution facilities, and to stimulate innovation in the wholesale production and the retail supply of electricity. The experience to date shows that restructuring of electric power industry in the US, however, is marred with a number of problematic market performances including unreasonably high prices at wholesale. This paper investigates the important role of Power Exchange for stabilizing electric power industry in transition by offering various financial products. These financial products are used for risk hedging by the market participants. The paper focuses on the risk hedging by an individual supplier and derives an explicit decision rule that incorporates the attitude towards the risks. In addition to providing the financial products for risk hedging by market participants, the Power Exchange plays another very important role of financial safeguard system. Because of its unique characteristics, the Power Exchange is well suited for financial surveillance where it performs the early detection of unsound financial (and to a large extent operational) practices on the part of any system users and protect the system integrity and the market participants from the consequences of a default in the clearing structure.

• 가족자원경영과 정책
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• 제9권1호
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• pp.59-73
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• 2005

The purpose of this study was to understand which factors affect on the leisure constraint and leisure attitude of workers, to observe how the factors of leisure constraints affect on the leisure attitude. The subjects of this study were 267 urban workers who are older than 20 years old and resident in Seoul. The periods of this study was from November 15 to December 5. The modified versions of leisure constraint scale and leisure attitude scale were utilized for this study. The results of this study are as follows : First, as a result to compare the average of leisure constraint factors, intrapersonal constraint, which are individual mental status as interest, self-consciousness, uneasiness et at., was founded generally less than interpersonal constraints as personal relationship for leisure activity, or structural constraints as financial, time, information et at., Secondly, it was found that interpersonal constraint was statistically different in age, and that structural constraint was statistically different in sex, education, health status, marital status, income, and career. Thirdly, there were statistically different in cognitive leisure attitude, feeling leisure attitude, and behavioral leisure attitude according to the average monthly income and career. But, it was found that marital status and the five-day workweek system were not statistically different in 3 leisure attitude factors. Finally, 3 leisure constraint factors(intrapersonal, interpersonal, structural) had statistically significant effect on cognitive leisure attitude. Also, intrapersonal leisure constraint and interpersonal leisure constraint had statistically significant effect on feeling leisure attitude and behavioral leisure attitude

• 한국병원경영학회지
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• 제18권4호
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• pp.145-165
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• 2013

The researches on corporate social responsibility(CSR) focused mostly on its effects on financial performance or consumer's behavior. However relatively few studies have dealt with employee's attitude towards CSR. The purpose of this study is to analyze determinants of hospital employee's attitude towards CSR. The data were collected from 163 employees at a general hospital in Gyeonggi-do from June 18 to July 18 in 2012. For the statistical analysis of data, t-test, ANOVA, and hierarchical multiple regression analysis were implemented. The result of hierarchical multiple regression analysis shows that first, perceived management support and direct benefits were positively related to the attitude towards the acceptance of CSR while interruption of work was negatively related. Second, as interruption of work was controlled, the statistically significant relationship between clinical department and attitude towards the acceptance of CSR was disappeared. In order to accommodate CSR in hospitals, first, the enterprise-wide support is more effective rather than expecting the action of each employee. Second, hospitals should provide the education about CSR to let employees expect direct benefits such as improving of their moral sense. Third, the burden of work causing interruption needs to be managed to cause employees to accept CSR.

• 복식문화연구
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• 제26권3호
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• pp.346-359
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• 2018

Currently, dramatic change had led to the growth of the distribution environment and the retailer's distribution channel. This change had shifted the 'single channel' to 'multi channel', and from 'cross channel' to 'omni channel'. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers' perceived risk as well as consumers' perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel's instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel's instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권2호
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• pp.1105-1117
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• 2017

Financial technology, also known as FinTech, is one of the fast growing global businesses in since its inception in 2008. Fintech is a new economic industry, comprised of companies that adopted the latest technologies to provide more efficient financial services than the traditional financial services. Fintech companies are generally small to medium sized startups trying to disintermediate existing financial systems. FinTech companies can be differentiated in several areas, based on its business solutions and target customers. In Korea, the Peer-to-Peer (P2P) lending companies are the most prominent in the FinTech sector. P2P lending is a method of borrowing or lending money to individuals through online services without the use of an official financial institution as an intermediary. The P2P lending companies operate their services entirely online or mobile environment. Consequently, mobile P2P lending application users are dramatically increasing. Thus, it is worth evaluating the acceptance of the mobile apps of the P2P lending companies from a user's perspective. This paper discusses user acceptance of the mobile P2P lending apps, guided by the Technology Acceptance Model. We conclude that the users' acceptance of mobile P2P lending apps are significantly influenced by perceived ease of use, perceived usefulness, and user satisfaction. These in turn influenced their attitude towards using mobile P2P lending apps and intention to use.

• 한국생활과학회지
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• 제17권1호
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• pp.81-93
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• 2008

Female college consumers are orientated toward vanity and fashion luxury products in consumer society. The purpose of this paper was to investigate the relationship of vanity type and attitude toward fashion luxury products. The data were collected from 517 female college students in Ulsan, Pusan, and Kimhai. For data analysis, descriptive statistics, factor analysis, cluster analysis, and MCA were used. Results of cluster analysis identified the vanity type of the female college students into non-vanity group, positive viewer, and vanity group. Above two third of the total sample were the vanity group and the positive viewer. The non-vanity group, was comprised the smallest proportion of female college students. Attitude toward fashion luxury products was classified into four factors; involvement for fashion luxury, superiority of the fashion luxury, hedonic and conspicious consumption, and negative response. The attitude toward fashion luxury products was significantly different across the 3 vanity type. The results of this study provide insights into female college consumers' increasing demands toward fashion luxury brands. Consumer education should be implemented for the vanity group, and personal financial management education program is needed in liberal arts curriculum.

• 통상정보연구
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• 제16권2호
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• pp.47-67
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• 2014

글로벌 금융위기 이후 금융기관의 건전서에 대한 비판이 일면서 바젤 III 등 새로운 금융규제가 제시되었다. 이들 제도는 중장기 금융산업의 경영과 구조변화 등에 많은 영향을 미칠 것으로 예상되며, 금융기관들은 이러한 규제강화에 대응하기 위한 사업모델의 재검토 등이 불가피할 것으로 판단된다. 현재 추진되고 있는 국제금융규제의 방향은 규제의 범위 확대, 글로벌 규제자본체계 도입, 글로벌 유동성 도입 등이다. 계량적 지표로는 바젤감독위원회가 추진하고 있는 계량영향평가(QIS)가 있으며, 법리적 관점에서는 이행시기에 대한 논의가 주로 이루어지고 있는 상황이다. 본 연구는 글로벌 금융위기 이후 각국의 규제 강화에 따른 국내 금융산업의 구조적 변화 및 상품에 따른 경쟁력 제고를 위한 전략을 제시하는데 목적이 있다. 연구결과를 살펴보면 글로벌 금융규제가 성공하기 위해서는 협약에 따른 준수여부가 중요한데, 은행을 중심으로 부정적 시간을 나타나고 있다. 뿐만아니라 금융선진국들의 규제강화에 대한 소극적 의사를 보이고 있는 것도 문제점을 제시되고 있다. 따라서 선후진국간 차등적 규제, 금융산업에 대한 이원적 규제, 선진국의 동참 등이 금융산업 구조변화에 선결될 요건일 것이다.

• 디지털융복합연구
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• 제12권10호
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• pp.455-466
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• 2014

본 연구는 의료기관 인증평가 후 요양병원 직원들의 조직문화, 직무만족, 경영성과 및 환자안전에 대한 인식 및 태도의 변화를 알아보고 의료기관 인증평가의 효과를 확인하고 이 제도를 통한 요양병원의 질 향상을 도모하고자 시행하였다. 이를 위해 요양병원의 의료기관 인증평가를 받은 부산의 8곳의 요양병원 직원을 대상으로 2014년 4월 1일에서 2014년 7월 20일까지 설문조사를 하여 283부의 설문지를 연구에 사용하였다. 연구결과는 첫째, 인증평가 후 요양병원 직원들의 조직문화, 직무만족, 경영성과 및 환자안전에 대한 인식과 태도에 변화가 있었고, 둘째, 조직문화, 직업만족 및 경영성과 및 환자안전 등 변수들 간의 정(+)의 상관관계가 있었으며, 셋째, 조직문화, 직업만족 및 경영성과는 환자안전에 정(+)의 영향을 미쳤다. 따라서 요양병원의 의료기관 인증평가 과정에서 직원들의 직무만족을 더 높이고 완전한 환자안전을 보장하는 양질의 의료를 구현할 수 있도록 요양병원 인증제도와 같은 외부평가와 병원의 자발적인 내부평가를 유기적으로 함께 발전시켜야 하겠다.

• 한국경영과학회지
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• 제39권1호
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• pp.69-81
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• 2014

Financial products entail either gains or losses, and customers' psychological reaction to these gains and losses affect the selection of the financial products. This study explains the financial customers' behavior by introducing consumers' psychological variables such as regulatory focus and construal levels. According to the regulatory focus theory, there are two distinct motivational orientations called promotion focus and prevention focus. And, construal level theory proposes that people use more abstract and higher levels of construal to represent objects that are more distant on psychological distance. We have incorporated these two psychological variables into financial consumer behaviors. In the experiment 1, the results have showed that promotion focused customers prefer fund products to deposit products, whereas prevention focused customers have showed the opposite result. In the experiment 2, both regulatory focus and construal level were considered. Specifically, under the high level message, promotion focused customers have showed higher preference to fund products than the prevention focused customers, and no significant difference for the deposit products. On the contrary, given the low level message, prevention focused customers have showed higher preference to both fund and deposit products than the promotion focused customers. Therefore, it comes to the conclusion that it will be efficient for the financial companies to use high level messages for the promotion focused customers and low level messages for the prevention focused customers. Implications and limitations are discussed to establish more effective marketing strategies based on the results of this study.