• Journal of Families and Better Life
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• v.8 no.2
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• pp.15-30
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• 1990

The purpose of this study are 1) to offer the basic data for consumer education by examining and analyzing housewife's Life Style. 2) to make the housewife lead for Life Style better and more resonable. Questionnaires were sent to 623 housewives in Pusan who have elementary , middle and high school students. Frequence, Factor analysis, Cluster analysis, One-way Anova, X 2-test were used to take statistics. The results were as follows. 1) Housewife's Life Style in independent house area were ' the economical seeking pattern' which takes up th high proportions, next 'the practical reserved seeking pattern' ,'the tradition and reservational fashion seeking pattern', and 'the negative neverlessness pattern' On the other hand, the Life-Style in apartment area were' the rapid purpose seeking pattern', next ' the economical seeking pattern', the fashion and pleasure seeking pattern' and 'the tradition and reservational fashion seeking pattern'. 2) By surveying the relationships the housewife's Life Style and the demographics, first, there was a difference in housewife's Life Style of the independent house area by the level of education, monthly mean income and husbands occupation. 3) Finally, as I studied th characterization of which they possessed thing, it usually appeared the characteristic possession by types.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.82-92
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• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.489-500
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• 2008

The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

• Journal of the Korean Home Economics Association
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• v.25 no.2
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• pp.89-107
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• 1987

This study aimed at providing basis data to understand homemanagement by patterning of the life styles of housewives and by analysing the disposition of homemanagement behavior and characterstics of the behavior pattern to the difference of the life style patterns of housewives. The result can be summarized as follows: 1. By utilizing factor analysis and cluster analysis, the life style types of housewives were classified into 4 types, namely, self-fulness type (28.4%), negative stagnation type (22.7%), fashion-convenience type (23.3%), innovation-urging type (25.6%). 2. The life style types of housewives which were classified, differed significantly according to all of the demographic variables except family size variable. 3. The disposition of homemanagement behavior which were classified into inner-directed type and other-directed type, differed significantly according to the husband's age variable. 4. The patterns of homemanagement behavior which were classified into market pattern and service pattern, differed significantly according to the all of the demographic variables. 5. The disposition and the pattern of homemanagement behavior differed significantly according to the life style types of housewives.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.2 s.2
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• pp.65-71
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• 2005

The aim of this research is to investigate the demographic characteristics of the purchase tendencies and shopping trends amongst female golfers and how these are influenced by their life style and to analyse their selection criteria for purchases of golf-related items. The research methodology was through the use of questionnaires, completed by female golfers in Gyeongnam. The results are as follows: life style trends of male golfers were analysed to be categorized into one of the following: the shopping-addicted, fashion-conscious, rationalist and family oriented spenders. The characteristics of these categories are described as one of the following: utilitarian-complacent, rationalist, self-worshipping, inconsiderate. The demographic characteristics showed notable variations only in age differences. The obtained results show that the influences of the variables are minimal and there was no notable correlation. Significant differences were observed from one life style group to another, in selection criteria for purchase, which mainly depended on style, design, colour, pattern, designer-label, co-ordinated looks, similarity, ease of maintenance and functionality. Comparisons were made between the previously categorized life-style-groups and notable differences were present in such characteristics as ostentatious, trendy, aesthetically pleasing and functional.

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.349-368
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• 2008

The purpose of the study was to examine the effect of internal traits of perceivers on sensory images of fashion materials and dress wearers. Perceiver's internal traits included aspects of Gender-body Ideology (GBI), as well as fashion lifestyles and fashion interest. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from March 19th to March 31st, 2007. Two sets of stimuli and three measuring tools (to assess GBI, fashion life styles and fashion interest) were used. The stimuli were thirteen fabric specimens and thirteen photographs of dress styles, manipulating by two variables: (a) motif colors (white, grey, pinks and blue); (b) motif categories (plain, paisley, floral, stripes, and zebra effect). The data were analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: Gender-body ideology was separated into agonic and hedonic dimensions. Fashion life style was separated into 3 dimensions(shopping life-style pursuit, social activity pursuits and brand life style pursuits). The internal traits of perceivers influenced preferences and buying intentions. Shopping life-style pursuits had more impact on preferences and buying intentions than other internal traits.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.67-77
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• 2012

Hanbok of dolls can be a good medium that can given with value of traditional cultural products, however, it is not easy to see hanbok and its pattern from dolls. Especially for the case of rag doll which is closely related to the life of users, it has enough value as traditional cultural contents, however, there have been not sufficient studies on its pattern development and classification of form of dolls. Therefore, by classifying the body type of dolls by its pose, this study aims to provide a basic data for the development of hanbok pattern. This study looks into the origin and meaning of dolls and the definition and features of rag doll, then, it collected pictures and data rag dolls produced by 29 domestic companies. Through the data collected, the six different types of dolls, 'Sitting Style', 'Standing Style', 'Lying Style', 'Cushion Style', 'Quadruped Sitting Style', 'Quadruped Standing Style', were classified into form. In the future, I hope the result of this study can be used as useful data for toy manufactures and cultural business in relation to development of rag doll and at the same time as a basic data for development of hanbok pattern development of rag dolls as traditional cultural goods.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.155-163
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• 2008

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern and the internal characteristics that cause them. Their shopping orientation, life styles, makeup self-confidence, makeup interest and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows.; fashion leader was classified fashion dual leader, fashion opinion leader, fashion innovator and fashion follower. The fashion dual leader and fashion innovator were more impulse buying orientated. The fashion dual leader and fashion innovator were highly evaluated in intellectual self faithfulness and life decoration preference style. The fashion dual leader and fashion innovator attached great importance to leisure pursuit and name brand preferring shopping. They showed the tendencies to the makeup self-confidence and makeup interest. But the fashion follower showed quite different tendencies. The fashion dual leader and fashion innovator perceived themselves as varied life style. These internal characteristics were supposed to contribute to their impulse buying.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.84-103
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• 1998

The purpose of this study si focused on Futurism style and contemporary fashion in the 20th century, by researching the Giacomo Balla, Fortunato Depero, Tullio Crali, Erenesto Thayate characteristics fashion design. The results of this study are following as : The general traits of Futurism style are classified with aesthetics, formative characteristics. First, aesthetic characteristics are based on H. Bergson's life-phylosophy and F. Nietzche's art theory. Second, formative characteristics is Dynamism. Futurism Dynamism are classified with psychological Dynamism and physical Dynamism. Futurism trends in the costume : first, dynamism in fashion design, second, asymmetrical balance, third, formativeness, forth, technology, fifth, anti-traditionalism. Dynamism are expressed textile, pattern and costuem shape in contemporary dress. Asymmetrical balance are expressed costume silhouette shape and framework through the geometrical asymmetrical balance. Formativeness are agree with Paco Rabanne's fashion design expressed body and movement and phychological world of human through the secondly fabric. Technology are expressed new mechanical dynamism in used technology art and new fashion material by metal. The last, anti-traditionalism is recognized new value and idea in fashion.