• Title/Summary/Keyword: fashion image

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Study on The Fashion Coordination of Chanel Image (샤넬이미지를 통한 패션 코디네이션 연구)

  • 이송림;송명견
    • Journal of the Korean Society of Costume
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    • v.50 no.8
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    • pp.129-147
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    • 2000
  • The main purpose of this study was to define the Fashion Coordination through chanel style. The methods of research were review precedent theses. the document rotated to fashion, and fashion Magazine. Also, information on the Internet was used. In sense of the fashion coordination, Designer Chanel understands fashion. Chanel is created that has Chanel Style through garcon style in 1920 by coordination with accessory and so on that means modern fashion. From than, even though Chanel Style has changed over and over according time, that become ideal image model what modern women is running after be. 1. Tubular style has easy to represent personal identity each people, by coordination with accessories and so on. The relationship tubular style and accessory is help to produce image bast. 2. Chanel' Hat was coordination with the same color clothes, contributed to finish wearing clothes and increase position. 3. Necklace has representative accessory in Chanel style. 4. Carmellia made use of point accessories on clothes. 5. Chanel N$^{\circ}$ 5 was produced crystallization that is necessary to make image. 6. Chanel was created Modern style based on the garcon style. 7. That became ideal image what women want to be in 20th century 8. Through cackle kennedy, that has best style symbolized rich and position.

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An Analysis of the Written Clothing represented in Magazine, -From 1955 to 1965- (<여원>에 나타난 문자의상 분석 (I) -1955년~1965년을 충심으로-)

  • 유지헌
    • Journal of the Korean Society of Costume
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    • v.50 no.7
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    • pp.59-74
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    • 2000
  • The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

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The Representation of Feminization in Men's Fashion in Korea Since the 1990's (1990년대 이후 국내 남성복의 여성화경향)

  • 박옥련;이현지
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.364-375
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    • 2004
  • The purpose of this study is to analyze how the men's fashion with the representation of Feminization which has appeared on our specialized fashion magazine from 1990 though 2003. Firstly, the factor which exposed the representation of Feminization in men's fashion were the change of conventional sex role, the change of ideal beauty, the variety of information, the pursuit of personality and the polycentrism of thought. Secondly, the formative characteristics of Feminization in men's fashion represented fitted silhouettes which distinctively show the body line, elastic fabric and see-through fabric of androgynous image, accessory and wave hair which expressed in gentle image. In colors, it represented vivid tone, pastel tone, red colors and yellow colors. Fitted silhouttes and elastic fabric has a effect of minimalism of the last 1990's fashion, and wave hair of gentle image has a effect of change of ideal beauty since 2000. Therefore, elements of representation of Feminization in men's fashion were silhoutte, fabric, color, accessory, hairstyle and the representation of feminity in men's fashion has referance to fashion.

A Study on Characteristics of Pink Color and Fashion Images Used in Gender Neutral Men's Fashion (젠더 뉴트럴 남성 패션에 사용된 핑크색의 특성과 패션이미지 분석)

  • Hong, YunJung;Joo, Mi Young
    • Journal of Fashion Business
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    • v.24 no.5
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    • pp.52-71
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    • 2020
  • This study examines the color characteristics of the usage of the color pink in menswear by analyzing its usage status and method. It involves an empirical research method establishing the frame of the study through a document study centered on trend, gender neutral considerations, and the utilization of the color pink in men's fashion, by analyzing the characteristics of color and tone by extracting the pink color shown in menswear collections as well as analyzing and categorizing the fashion image and genderless characteristics. Analyzing the color and tone of the pink color shown indicate that bright, light and pale tones had higher proportions. Pink color can also be said to be utilized as a design element that gives off a younger and more vital color image in menswear. Further, the use of brighter and softer pink colors can be interpreted as reflecting modern society's demands of masculinity to change into a more sophisticated and soft image. To analyze the characteristics of the color pink utilized in gender neutral fashion, fashion images were presented as the analysis standard. An image grouping technique was used to classify pink while utilizing genderless types-fashion style. The result showed that even with the same pink color, the fashion image can vary with different methods of expression in terms of clothes and styling. The results of this study can serve as basic data for planning fashion design concepts as it analyzed pink-using fashion images and the genderless concept type.

Future Image of Fashion Industry According to Level of Consumer Knowledge and Anxiety Level of the 4th Industrial Revolution (4차 산업혁명에 대한 소비자의 지식수준과 불안수준에 따른 패션산업의 미래이미지)

  • Seo, Sangwoo
    • Journal of Fashion Business
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    • v.22 no.4
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    • pp.130-144
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    • 2018
  • This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

A Study on the Formativeness of the Fashion Shoes in High Fashion (하이패션에 나타난 패션구두의 조형성)

  • Lee, Hyo-Jin
    • Journal of the Korean Society of Costume
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    • v.59 no.9
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    • pp.55-70
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    • 2009
  • This study aims at analyzing the formativeness of women fashion shoes shown in the high fashion since 2000 along with the necessity of study for such purposes. Fashion shoes designed for the perfection of high fashion have been positioned as an important item to increase the value of fashion. Subsequently, three formative images through the research method under the literature study could be analyzed as follows. First, the Fetishism image appeared from 18th century and the shoe heel has the erotic internal beauty while attracting the erotic nature from the perspective of 'feet confinement'. The high heel came to have an absolute relationship with the feminine beauty, and the feet and shoes are accepted for the erotic symbol regardless of anyone in the East or West. Second, the fashion shoes in the Maximalism image to pursue for the dream and excitement at the same time have been shown at the same time by using various ornaments in an exaggerated manner for the use of ornaments to clothes through designs by shoe designers. Third, the Aristocratism image in the fashion shoes was remarkably highlighted with the use of materials from processing natural materials with the best quality, which was expressed in an exotic manner with roughness and comfort despite the nature of refinement balanced with the simple reactionary tendency and technical senses of handicrafts. It can be perceived that the inner emotions of human beings are expressed by intentionally dismantling the functions of shoes in terms of functionality even in the fashion shoes in completing the ideal images after which are pursued by people.

The Image of 'New Man' in Men's Fashion in the mid-1980s (1980년대 중반 남성 패션에 나타난 '뉴 맨(New Man)' 이미지)

  • Yum, Hae-Jung
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.171-184
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    • 2011
  • This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

A Study on the Change of Fashion Model's Image with the Changes of the Times (시대에 따른 패션모델의 이미지 변화에 관한 연구)

  • Kim, Myung-Hee;Kim, Sun-Hwa
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.735-747
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    • 2008
  • This study was about the fashion model's images during the periods of time. Also, this was to know the model's role and fields they had worked in and to investigate the specializing courses to get advice from their diversities, specialties and activities. The method of the study was used the qualitative analysis from the relative books, theses from university graduates, the related society newsletters, fashion magazines that were printed periodical/non-periodical, and others. As a result, the glamourous image was the most famous in the twenties and thirties, and the elegant image mainly in the forties and fifths. The images were more diverse in the nineties through the girlish images of the sixties, and the sexy image with good health of the seventies and eighties. Baby faces became the ideal of models in the new century. The images of the models become popular and disappear rapidly due to the change of major trend with the change of the society's environment. Under the situation, they must take good care of their images and self-control themselves to keep a positive view of fashion models to the public, and they must have ambition as a fashion icon and make their own exclusive fields in various parts.

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Color & Texture Attribute Classification System of Fashion Item Image for Standardizing Learning Data in Fashion AI (패션 AI의 학습 데이터 표준화를 위한 패션 아이템 이미지의 색채와 소재 속성 분류 체계)

  • Park, Nanghee;Choi, Yoonmi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.2
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    • pp.354-368
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    • 2020
  • Accurate and versatile image data-sets are essential for fashion AI research and AI-based fashion businesses based on a systematic attribute classification system. This study constructs a color and texture attribute hierarchical classification system by collecting fashion item images and analyzing the metadata of fashion items described by consumers. Essential dimensions to explain color and texture attributes were extracted; in addition, attribute values for each dimension were constructed based on metadata and previous studies. This hierarchical classification system satisfies consistency, exclusiveness, inclusiveness, and flexibility. The image tagging to confirm the usefulness of the proposed classification system indicated that the contents of attributes of the same image differ depending on the annotator that require a clear standard for distinguishing differences between the properties. This classification system will improve the reliability of the training data for machine learning, by providing standardized criteria for tasks such as tagging and annotating of fashion items.

A Study of Semiotic Analysis of Body Expression Image Shown in the Body Profile of Female Influencer's SNS (여성 인플루언서의 SNS 바디프로필에 나타난 신체표현 이미지의 기호학적 분석 연구)

  • Jung Hwa Chae;Kyeong Sook Cho
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.1
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    • pp.65-81
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    • 2023
  • The purpose of this study is to interpret the semantic actions of body image symbolized in body expression images shown by micro-influencers body profiles to understand the body profile phenomenon of the MZ generation. As a result of collecting body profile data from micro-influencers, the body profile image types of female influencers on SNS were classified into four types, Athletic, Slim body, Natural, and, Glamorous. Images representing each type were analyzed using the Roland Barthes' Myth model analysis frame. As a result of the semantic analysis, influencers were found to be very active and bold, emphasizing certain body parts according to the type of body image they pursue. Fashion is strategically used to emphasize these aspects. It was found that the ideology of a 'subjective modern woman' was commonly expressed through emphasis on visual signs. This study is meaningful in that it can indirectly lead to the understanding the fashion culture expressed by the MZ generation and provide consumer information and essential data that can be used for communication strategies in the fashion market.