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http://dx.doi.org/10.12940/jfb.2018.22.4.130

Future Image of Fashion Industry According to Level of Consumer Knowledge and Anxiety Level of the 4th Industrial Revolution  

Seo, Sangwoo (Dept. of Fashion Business, Jeonju University)
Publication Information
Journal of Fashion Business / v.22, no.4, 2018 , pp. 130-144 More about this Journal
Abstract
This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.
Keywords
4th industrial revolution; anxiety level; fashion industry; future image; knowledge level;
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