• Journal of Distribution Science
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• v.21 no.10
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• pp.85-95
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• 2023

Purpose: Virtual reality's impact on fashion distribution extends beyond singular transactions, facilitating the emergence of novel collaborations. As investigating the characteristics of fashion distribution channels in virtual reality, this study explores how the fashion industry can utilize virtual reality distribution channels to their maximum capacity while minimizing potential disadvantages. Research design, data, and methodology: The approach used to gather previous studies for this study adheres to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. This method is widely acknowledged and recommended for its systematic and transparent approach to selecting relevant literature. This kind of literature search plays a vital role in a systematic evaluation as it informs the results. Results: The finding indicates consistently a total of eight kinds of characteristics of fashion distribution channels in virtual reality. The result means that the attributes of fashion distribution channels in virtual reality are causing significant changes in the fashion industry, revolutionizing the consumer experience, and redefining the parameters of creativity and collaboration. Conclusions: In sum, the global reach and accessibility of modern technology enhance the capacity of fashion companies to expand their market presence. This facilitates their participation in intercultural interactions and allows them to serve a wide range of customers.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.397-406
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• 2024

Today, in the field of contemporary fashion design, AI is being actively utilized as a new design tool, leading to a new paradigm of collaboration between designers and AI. This study is about a method for developing integrated fashion design through collaboration between human designers and AI. The purpose of this study is to analyze the visual and formative characteristics and changes of fashion design images generated using the AI generation program Midjourney, thereby expanding the understanding and utilization methods of AI image generation programs in fashion design development. The results of this study are as follows. First, Midjourney has the characteristic of relying more on the characteristics of the existing image used rather than the command when creating the image. It also creates new images by distributing and applying the design through an eclectic interaction between the costume and the image background. By excluding the names of fashion items from the commands, you can generate images that can give you more diverse ideas. Second, Midjourney initially expressed clothing colors using colors used in fashion schematics in color creation, and gradually expanded to various color series. Third, there is a kind of compromise between color and design when Midjourney creates an image, and accordingly, by specifying and limiting the image background and clothing colors, more diverse and advanced fashion design images can be created.

• Journal of Fashion Business
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• v.20 no.5
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• pp.1-15
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• 2016

The purpose of this study is to interpret the artistic nature of fashion from the point of view of George Dickie's Institutional theory of art, which defined art from a sociological context. Five notions to formulate the institutional definition of art were regarding the artist, work of art, public, artworld, and artworld system. These notions were applied to the fashion world, and they deduced the definitions of a fashion designer, a fashion product, a fashion consumer, and the fashion system, which indicated fashion's social status in the art system. Firstly, a fashion designer plays a collective role in the product with an understanding of the consumers, professional knowledge of the design, and knowledge of making images of fashion products. Secondly, a fashion product involves artifactuality in the form of clothes created by collaboration among producers and it is transformed into fashion by collective activity of distributors and consumers. Thirdly, a consumer is a set of people who play a leading role in the assessment and consumption of the fashion product, allow the fashion designer to read his or her taste and reflect it in the fashion product although they are not directly involved in its production. Fourthly, a fashion system is a social framework for the presentation of a fashion product by a fashion designer to a consumer, and a social institution which enables clothes to transform into fashion through design, production, display, distribution, and sales. As a result, fashion is defined as an artifact in the form of clothes created by a fashion designer and presented to a consumer by the fashion system.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.83-99
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• 2013

This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.779-794
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• 2019

This study examines the effects of brand belief of a mass offline retailer on the perceived value, attitude, and purchase intention toward the products of emerging fashion designer brands in the context of marketing collaborations between emerging fashion designer brands and a mass offline retailer. We invited 198 adults aged 20 to 59 to an online survey who were asked to read a news article and respond to a questionnaire. The results of structural equation modeling show that brand belief of a mass offline retailer positively influences the perceived value of the products of emerging fashion designer brands. The perceived value also positively influences the attitude toward the products that subsequently enhances purchase intention. The findings suggest that emerging fashion designer brands should strategically select a mass offline retailer as their collaboration partner by considering consumer perceptions of the retailer brand because the brand belief of the retailer may have a halo effect on a consumer evaluation of the products of emerging fashion designer brands.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.2
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• pp.115-132
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• 2021

The purpose of this study was to suggest multiple directions of fashion design by producing differentiated athleisure fashion designs with functional materials based on existing sportswear. A design utilizing handcraft skill was developed by applying the design characteristics of Laszlo Moholy-Nagy's paintings. With respect to the study methods, the background of Laszlo Moholy-Nagy's paintings were analyzed and their historical background was investigated by employing previous studies and literature review. The design characteristics were classified by issue and time-period. The results are as follows; First, the feasibility of creative artwork expression was found by pursuing collaboration with artwork and fashion by applying the motives of the fashion with the characteristics by the times, lines, forms, colors, and overlapping in Moholy-Nagy's paintings. Second, athleisure fashion, which can mix-match with casual wear, was found to enhance not only creativity but also add value by applying design, which added multiple handcraft elements, as well as characteristics of functionality, aesthetics, practicality, appealability, ostentation, activity, and dynamism. Third, potential harmony was found with achromatic and chromatic colors that can express more dynamic and active images. Based on the study results, further studies are anticipated using multiple paintings.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.115-132
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• 2023

The globalization of Korean culture has spurred a steady increase in the participation of domestic fashion designers in global performance art. This study analyzes the formal elements of stage costume designs by fashion designers, and further evaluates the impact of these designers' aesthetic philosophies on overall performance. This analysis seeks to provide a foundation for the development of new directionality in performance art, with an enhanced competitiveness derived from diversity and creativity. The scope of this research spans 15 performances and eight fashion designers' works in the post-2010s era. These performances are characterized by their break from traditional artistic norms, illustrating the modernization of the performing arts and reflecting the designers' aesthetic philosophies. This modernization incorporates inspirations drawn from a diverse selection of movements, such as fusion, culture clash, kitsch, and minimal avant-garde. As a result, in combination with a pure reflection of the designers' aesthetics, these designs heighten overall performance, suggest a new direction for traditional performance art, tap into a popular sensibility to expand communication to a wider audience, and push the boundaries of tradition through artistic innovation.

• Journal of Fashion Business
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• v.16 no.1
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• pp.160-179
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• 2012

One of the representative local cultures in Gyeongnam is Gaya culture. This research aim s to develop fashion cultural goods design applying Gaya relics. Based on the study on cu ltural character, formative characteristics of relics, and questionnaire survey on cultural reco gnition and fashion cultural goods purchasing status of Gaya, the plan of Gaya fashion cul tural goods design was made and progressed. To develop design pattern, TexPro Design CAD was used. As to selection of relics to extract motif, Mounted vessel in the shape of warrior on horseback, Chariot wheel-shaped Pottery, Armor and Shield were selected. The main concept of design was 'Timeless Images of Gaya' to re-illuminate a long forgotten p eriod of Gaya, and to create modernization image of ancient period into modern living. By using oring image scale of IRI C or Lab, the 4 main themes of 'Timeless Images of Gaya' including 'Romantic Gaya', 'Dynamic Gaya', 'E -friendly Gaya', 'Modern Gaya' were constructed. According to the 4 themes, basic pattern, repeating pattern, application patter n were developed. And applied cases were developed to seek reality of design in the fashi on cultural goods. Also web page was constructed to develop educational and industrial accessibility and utilization in collaboration with design patterns and fashion cultural goods ap plying cases.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.709-721
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• 2017

This study researches the application methods of Wearable Technology (WT) realizing the convergence of Design and Electronics that could broaden the fashion expression boundaries to correspond to current convergence trends. For this, students in the Department of Fashion design and the Department of Electronics conducted an oriented convergence-design-workshop. The initial step of the workshop, included a lecture on WT including existing cases and brainstorming. As a result, two types of concepts; 'Light' using the lighting technology and 'Complex' using transforming and lighting technologies together were generated. Designers created garments that did not externally expose digital devices and engineers then configured basic systems with the minimum size of the devices applying. At the development stage, designers constructed internal structures of garments which do not influence the comfort situation and activities of those wearing the garments. Engineers then adjusted and finished the fashion prototypes' whole WT systems drawing on designers' guidelines. As the result of this study's workshop, the fashion prototypes were extracted by collaboration according to WT concepts; therefore, there could be the promising potential to broaden fashion expression boundaries through the application of WT.

• Journal of Fashion Business
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• v.17 no.4
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• pp.58-74
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• 2013

This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.