• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.11
• /
• pp.1410-1420
• /
• 2005

The purpose of this study was to analyze characteristics of effective expression on T-shirts pattern by peirce's semiotic theory. The methods of this study was to analyze 721 T-shirts patterns in designer's collection from 2000 to 2004. The results of this study were as follows: First of all, iconic expression showed high frequency after 2000. Characteristics of effective expression were as follows: In geometric expression, repetition was presented as a symbolic sign by regular proportion and rule of dot, line, plane, irregularity, mixture of irregular dot, line, plane. Mixed expression was presented as a iconic and symbolic sign by collage, mixture of dot, line, plane, icon and letter. In iconic expression, simplification of iconic sigrl was presented as a iconic sign by simplification of form, color, texture, realistic expression using digital as a iconic sign, and symbolic face, body as a symbolic sign. Pop art's expression was presented as a iconic sign by a cartoon and commercial character and illusion was presented as a iconic sign. In letter's expression, brand logo was presented as a symbolic sign by transformation of letter's design, a symbolic sign of numeral by transformation of size, thickness, form, color. Symbolic message phrase was presented by slogan, fashion trend, brand image, descriptive indication message as a index sign by using icon or singleness. In conclusion, characteristics of effective expression on T-shirts pattern will present not only the theoretical foundation to raise the value added, but also the information about beauty sense of times, political and social value.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.3_4
• /
• pp.515-526
• /
• 2002

The purpose of this study will find out the primary element of point make-up image perception, the point make-up image perception by point make-up trend and demographic variables such as sex and age. And this study will show the preferences of the point make-up. This study is based on the quasi-experimental study method with contents analysis method and experimental method. And content ana]isis is primarily based on the color trend and cosmetics colors which were suggested by a fashion magazine. Experiment was conducted by gathering opinions by poll, with the model wearing different make-ups and checking the typical reactions of people. To summarize, sex and age were found out to be influential variable to distinguish color perception abilities. This could verify that point make-up was important factor, influencing on the face image perception. also, face make-up effect could be maximized with Natural or common color groups rather than trend-oriented color group selections. And the polled preferred Natural color group with no point make-up or Classic color group to any other color group.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.6
• /
• pp.654-664
• /
• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.3_4
• /
• pp.310-321
• /
• 2003

The purpose of this study is clarify the formative characteristic of dance costume design and analyse stage effect based upon the formative factors. Classified design element of dance costumes by line, silhouette, color, material, lighting, and also this based on content analysis method about each formative factor of costumes that showed 10 dance performances which practically be performed and made. And individually interviewed the professional dance composers and dancers who participated in the performances fer objectivity and specialty of this study. The results were as follows; 1. Dance costume contains and harmoniously expresses theme of a dance work, formative characteristic of fashion design, movement and character of the dancers, lighting effect. 2. Korean creative dance costume is effectively expressed with formative factors of traditional costumes and modem sensibility and symbolic expression of image-centered. 3. Costume line is affected by dancer's movement and it's possible to be different effect that the atmosphere or stage effect by the original form of line and the expression method. 4. Costume color is effective to inform that dancer's character and image of a dance work. 5. Costume material is most important to consider that the dancers and the atmosphere and the image of a dance work. 6. Lighting effect can inform various feel of dancer's dance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.11
• /
• pp.1222-1236
• /
• 2012

This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.4 s.163
• /
• pp.519-530
• /
• 2007

This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.1042-1052
• /
• 2010

The Degradation of amur cork tree extract is investigated by GC-MS after treating the dye with three thermal degradation systems of, room temperature (RT), $4^{\circ}C$ refrigeration (LT), $100^{\circ}C$ oven (OV), and $H_2O_2$/UV/$O_2$ (PER) degradation system for 0-24 days. It was found that PER degradation system represented the highest intensity of degradation treatment followed by OV treatment among the four degradation parameters. The possible fingerprint products of amur cork tree dye, that yielded 68% (or higher) reliability in the NIST spectral match, were isobenzofuran-1,3-dione,4,5-dimethoxy- (8.37 min, PER only), 1,3-dioxolo[4,5-g]isoquinolin-5(6H)-one,7,8-dihydro (9.41 min, PER only), canthine-6-one (10.24 min, RT, LT, OV only), and dihydroberberine (15.05 min, RT, LT, OV, PER) in the order of higher to lower possibility of detection. Unknown products 7 (13.43 min) and 8 (16.35 min) are two other possible fingerprint products of amur cork tree dye that require future identification.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.4 s.163
• /
• pp.531-539
• /
• 2007

The purpose of this article was to determine how the current auto mechanic's coverall restricts movements, to develop prototype coverall, and finally, to improve working efficiency. To investigate the problem and complaint of current coveralls, 35 mechanics were interviewed. Video captured method was used to analyze the representative movement. Based on the previous investigation, the prototype coverall was developed. Pleats and band were inserted on each side of the back, under the armhole, and the back waist area for flexibility. To analyze the mobility of current and prototype coveralls objectively, range-of-motion of selected movements was measured by Leighton flexometer and goniometer. Also, wearer acceptability scale was tested to investigate subjective preference of current and prototype coveralls. As subjects, 10 auto mechanics were participated. Order of testing was randomized. ANOBA and LSD were used for statistical analysis. As a results, prototype coverall was significantly different from current coverall at all test movements. Also, prototype coverall was significantly different from current coverall at 13 scales among 23 subjective scales. The results identified that prototype coverall design improved auto mechanic's body movement and subjective acceptability.

• Korean Institute of Interior Design Journal
• /
• v.14 no.4 s.51
• /
• pp.27-34
• /
• 2005

One of the most famous designers of our age, Philippe Starck designed eight hotels among fan Schrager's of which hotels are not so big but have huge popularity all around the world located in major cities such as New York, London, Miami, L.A., and San Francisco. These hotels have brought significant influence particularly to the aspects of their recent fashion and strategies in Boutique hotels. Therefore, this paper intends to examine the space composition and design methods by analyzing the eight hotel projects by him. The research started with reviewing his design background first and analyzed the characteristic of his designs of above hotels. The analysis results were arranged from the aspects of narrative spatial configuration and dramatic presentation. From the aspect of narrative spatial configuration, the hotels by Philippe Starck mainly consisted of 1) boundaries and gateways, 2) spaces of passage, 3) center spaces, and 4) the spaces surrounding the center spaces. For the latter's aspects, it was found that various design methods such as 1) objectification, 2) intended ambiguity, 3) depaysement 4) eclectic hybrid, 5) distortions of scale, and 6) sensuous clues were employed. A study on the hotels by tan Schrager, which owe their big success to the emotional design of Philippe Starck's, not only widens the understanding of his design world, but also serves to the appreciation of today's hotel marketing strategies and design.

• Bulletin of the Korean Chemical Society
• /
• v.21 no.1
• /
• pp.110-117
• /
• 2000

A series of new liquid crystalline dimesogenic compounds with chiral tails was synthesized, and their thermal and liquid crystalline properties were studied. The chain length of the central polymethylene spacers (x) was varied from dimethylene (2) to decamethylene (12). These compounds were characterized by elemental analysis, IR and NMR spectroscopy, differential scanning calorimetry (DSC), and cross-polarizing microscopy. All compounds were found to be enantiotropically liquid crystalline, and the values of melting ($T_m$) and isotropization temperature ($T_i$) as well as enthalpy change (Δ$H_i$) and entropy change for isotropization (Δ$S_i$) decreased in a zig-zag fashion revealing the so-called odd-even effect as x increases. Their mesomorphic properties fall into three categories depending upon x; (a) compounds with x=2 and 4 formed two different mesophases, smectic and cholesteric phases in that order on heating, and vice versa on cooling, (b) compounds with x=3, 7, 8, 10 and 11 reversibly formed only the cholesteric phase, and (c) compounds with x=5, 6, 9 and 12 exhibited only a cholesteric phase on heating, whereas on cooling they formed two different mesophases, cholesteric and smectic phases, sequentially.