• Journal of Fashion Business
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• v.13 no.4
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• pp.85-98
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• 2009

Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.

• Human Ecology Research
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• v.62 no.2
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• pp.303-315
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• 2024

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women's social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens' social power.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1812-1823
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• 2010

The modifiable design of clothes is significant in that a single garment can be presented in various ways and can be modified by user adjustments as well different kinds of figurative beauty can be expressed through the garment. This study departmentalized the case of knitwear in the modifiable design of clothes to propose a possibility of a variable knit fashion that makes the most of the knit characteristics. This study investigated precedent research, arranged general terms, created fundamental notions, found the background of the advent, and located specific characters in the modifiable design as well as arranged a concept, type, structure, and traits for the knit. The following results were obtained through this study. First, the modifiable design of the clothes can express the change of the silhouette and the change of the item itself or a change in the item according to the change in the mode of wearing, manipulation, and technology. Second, the results show that modifiable knit designs by open & close are mostly used according to manipulation and have no existence in this study according to the technology. Third, there was a noticeable appearance of a modifiable knit design from 2002 to 2004. However, it was increased again in 2009 after a steady decrease in 2005 and 2008. Finally, it can create effects in several dresses in the visual aspect and functional aspect.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.213-223
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• 2013

This study presents the process of fashion item development with velvet through creative thinking methods. Creativity is one of the most important requirements for a successful job career and education enhancing creative thinking is needed in the area of fabrication, product design, and marketing strategy development. Velvet was selected as a research stimulus because it is a luxurious fabric with various differential properties such as a soft touch, unique luster, excellent drapability, and fine physical properties. The research methodology included creative thinking methods review, the selection of the tools, idea sourcing and listing, sequential idea evaluation and sample product making. After review of the various creative thinking methods, a combination method and forced connection method were employed as research tools to confirm the usefulness of creative thinking training because of their independence of use and application simplicity. A total of 12 university students participated as subjects in this research. After some training, each student derived ten ideas for velvet products that utilized a combination method and forced connection method. A total of 120 ideas were evaluated for novelty, technical possibility, practicality, and marketability; subsequently, 24 ideas were adopted and developed as sample products. The effectiveness of creativity education in fabrication and product design classes was verified through the whole process of product planning.

• Journal of Fashion Business
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• v.9 no.1
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• pp.137-151
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• 2005

The purpose of this study is to analyze body types of Chinese women and provide concrete information of body compatibility improvement of Chinese adult female clothing product to domestic ready-made clothes companies. As for the method of this study, statistical analysis is made of 111 items. This is done from June 23 to August 07, 2004. 1381 female subjects from age 19 to 50 participated in this study. They all live in Beijing and Shanghai in China. Data was analyzed by used SPSS/WIN10.0 Program. The results of this study are as follows. The important city(Beijing and Shanghai) the significant difference which body measuring hits especially appeared. The area dwelling woman in Shanghai appeared the height region and head region relation item a lot. The area dwelling woman in Beijing measuring appeared a lot from wide thick circumference length angle item. The upper half of body horizontal and vertical length compared to route with the obesity somatotype person it was investigated with the thing.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.207-221
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• 2010

This study aim to suggest how alter the korean traditional image design for umbrellas by sublimation transfer digital textile printing. Umbrellas are highly depend on design and made from polyester fiber which is proper item to utilize sublimation transfer digital textile printing. Sublimation transfer digital textile printing system can use computer system to create the delicate high dense images and one full layout through the hole umbrella. It can create distinctive style of design compare with former screen printing umbrella design. As a result of this study, Korean traditional images were adopted and recreated for umbrellas as the modern practical item. 7 of umbrella designs were developed and sample umbrellas could be produced in short period comparing with screen printing process. Through this study, as green printing process, sublimation transfer digital textile printing will be more applied to manufacture high quality textile products along with design development, thus it is expected as an alternative plan to leads growth of umbrella industries.

• Journal of Family Resource Management and Policy Review
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• v.11 no.4
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• pp.21-36
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• 2007

As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

• Journal of Fashion Business
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• v.13 no.3
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• pp.1-11
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• 2009

This study was intended to look into the actual status of using their own traditional clothes, by Korean and Japanese female college students, and to compare the differences of their perceptions about the traditional clothes of their own and the other countries, and thus to present the ways beneficial for Korean female college students to establish their positive recognition toward traditional clothes. For the study, the questionnaire method was used, by which a total of 375 sheets was collected; Frequency analysis and t-test were conducted with a SPSS 12.0 statistic program. The findings were as follows; Korean female college students, in comparison with their Japanese counterparts, owned less traditional clothes suitable and wearable for their body, and so they had a less number of wearing and renting experiences. In addition, they indicated a low level of realization about the suitability of traditional clothes to the wearers in their 10's, 20's and 30's. While they thought highly of their traditional clothes in the item of 'pride,' they had a low level of recognition in the item of 'knowledge,' and they considered the traditional clothes to be inconvenient. Korean college students revealed a lower level of favorable interest in the other country, but they had a higher level of evaluation for the items of 'design applicability' and 'popularity' than the Japanese college students did.

• Korean Journal of Human Ecology
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• v.4 no.1
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• pp.75-83
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• 1995

A pregnant woman usually brings on a great change of her body line after the six month pregnant time. In particular, the abdomen is the biggest of all body parts, in the latter of her pregnance, compared with the fact of the bosom is as such for the common body line. Accordingly, we have the 10 main item to design a pregnant woman's proper pattern by the Body Volume Pre-Outline. The pregnent woman's bodice basic pattern of this study is designed loosely for hiding the change of body as the progress of pregnance, in order to be applied to a pregnant woman's pattern design variously.

• Journal of Fashion Business
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• v.4 no.3
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• pp.115-129
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• 2000

The purpose of this study is to discover the techniques and the trends of expression of modern knitwears focusing on the 1990's after. The resorts of this study is as follows: The techniques of expression of knitwears are classified by the sections on the techniques and the styles of expression. The divisions into the techniques are knitting, crochet, macrame, netting, knotting. And the divisions into upon the styles of expressions are color, pattern, texture, relief and seeing through The techniques of expression on the modern knitwears are expressed characteristic of variety and composition, are expended to the art wear by translated into art. According to a wide sense, ecology, ethnic, modern are the themes of knitwears of 1990's after. The characteristic technique of expression according to the themes are expressed by the harmony of image, yarn, color, silhouette, techniques of expression. The modern knitwears are tried by mixed and various techniques, developed to the area of art wear, escaping from simple and practical item.