• Title/Summary/Keyword: fan effect

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The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y (브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로)

  • Lee, Minha
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.374-385
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    • 2021
  • Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

The Energy Consumption Analysis for the Eco-friendly Design Application Factors of a Broadcasting Building (방송사 건물의 친환경 설계 적용 요소에 대한 에너지 소비 분석 연구)

  • Kim, Bae-Young;Yoon, Hea-Kyung
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.2
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    • pp.41-48
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    • 2018
  • This study is expected to provide some basic data on how to apply more economical and efficient eco-friendly factors to reduce the carbon emissions. It has been scrutinized and analyzed the environmental factors of passive eco-friendly elements along with active eco-friendly elements as more efficient factors for energy conservation based on the case of a newly constructed broadcasting building with the green building certification in Sangam-dong DMC area. The first analysis was the energy consumption trends in Korea and the necessity of energy saving. Secondly, it was examined the energy consumption in the current status of the broadcasting building. Thirdly, it was looked into the correlation between the eco-friendly design application factors applied to the broadcasting building and the energy consumption types. As a result of the analysis, the application of fan and feed pump inverter along with ventilation system of waste heat recovery ventilation system were more meaningful in accordance with the economic feasibility of broadcasting buildings rather than economical effect of passive elements such as rooftop garden, reinforcement of building insulation. Also, the application of lighting control had the economical feasibility. Therefore, when it is intended to change the green building certification energy related evaluation items of the similar broadcasting building types, it is necessary to change the direction of adding weight to the more economical active element items in the future.

Research on Participation and Position Evaluation of Korean Manufacturing Global Value Chain: Based on the Comparative Analysis with China and the United States

  • Zhang, Fan;Su, Shuai
    • Journal of Korea Trade
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    • v.25 no.2
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    • pp.75-94
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    • 2021
  • Purpose - This article will take the Korean manufacturing industry as an example to estimate Korea's global value chain status from the perspective of overall and sub-industry, hoping to provide a theoretical reference for Korean manufacturing to climb the global value chain. Design/methodology - Based on the WIOD data. The data is calculated by using MATLAB (2014a) coding. The data for 6 sectors are classified according to the International Standard Industrial Classification revision 3 (ISIC Rev. 3), the WIOD data are used to calculate and compare the position, participation and dynamics of the Korea, China and USA' manufacturing industry in the 1995-2016. Findings - The empirical results supported conclusions of the theoretical model. In the Korean GVC of electrical and optical sector, while stronger forward linkages than backward linkages to GVC are advantageous for an average advanced country, the benefits of downstream tasks are pronounced for non-advanced countries. And proved the correlation for an index to capture a country's upstream position or downstream position, it makes sense to compare that Korea's exports of intermediates in the same sector that are used by China and USA. Originality/value - The first is to re-examine the characteristics of South Korea's participation in global value chains under a more systematic and accurate theoretical framework, which provides a new empirical reference for related research; the second is to content covers of the manufacturing 6 sectors, so as to more completely describe the characteristics of Korean manufacturing's participation in global value chains; The value of this paper is providing empirical evidence of the effect of Korea's the GVC of manufacturing sectors. In the GVC of 6 sectors, first three have a higher position in the value chain and are in the upper middle and upper reaches of the GVC. The latter two have a low GVC position index, which has become the main sector that pulls down the overall position of Korea's manufacturing industry.

Lycium barbarum Polysaccharide Inhibits Lipid Oxidation and Protein Degradation in Tan Sheep Meatballs during Frozen Storage

  • Yu, Jiangyong;Guo, Mei;Liu, Guishan;Zhang, Jingjing;Fan, Naiyun;Li, Xiaorui;Sun, Yourui;Yuan, Jiangtao;Huang, Rui
    • Food Science of Animal Resources
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    • v.42 no.4
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    • pp.580-592
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    • 2022
  • The aim of the present study was to evaluate the effectiveness of Lycium barbarum polysaccharide (LBP) on lipid oxidation and protein degradation in Tan sheep meatballs during the frozen period. The meatballs were treated with LBP at 0.01%, 0.02%, and 0.03% and stored at -18±1℃ for 0, 3, 6, 9, and 12 weeks. The effects of LBP treatment were investigated using the contents of total volatile basic nitrogen (TVB-N), texture profile (TP), thiobarbituric acid reactive substances (TBARS), colour, and pH values, compared with 0.02% butylated hydroxytoluene treatment and the blank control. The results showed that LBP treatment significantly decreased TBARS content compared with the control, which confirmed LBP to be a highly effective component in preventing lipid oxidation of Tan sheep meatballs during frozen storage, and protein degradation in Tan sheep meatballs had a significant inhibition effect because of TVB-N value reduction. In addition, the colour, TP and pH values of meatballs treated with LBP were improved dramatically. To further determine the quality changes of the blank control and all treated groups during storage, the comprehensive score evaluation equation based on principal component analysis was obtained: Y=0.51632Y1+0.29589Y2 (cumulative contribution rate=81.221%), and the 0.02% LBP-treated group had a higher comprehensive score than the other groups, and the quality of LBP-treated meatballs was better as well. In summary, LBP may reduce or inhibit lipid oxidation and protein degradation, and enhance overall quality and shelf-life in prepared meat products.

The Influences of the Relationships Formed by Entertainment Program Viewers on Program-Related Behaviors (예능 프로그램 시청자들이 형성하는 관계성이 프로그램 관련 행동에 미치는 영향)

  • Choi, Yun Jung;Jung, Kum Hee
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.710-723
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    • 2022
  • TV program favorability does not necessarily lead to actions related to programs such as producing videos, emotions, webtoons, and goods, participating in concerts, and fan meetings. Therefore, there might be a mediating variable between program favorability and related behaviors. This study presents relationships as a mediating variable. This study assumed that if the program favorability is high, a positive relationship can be formed with the program, the characters on the show, the groups appearing in the program, the viewers who watch it together, and viewing affordance. Those formed relations can have positive effects on the program related activities. In the conducted online survey, we found that high favorability has positive effects on intimate relationships with the program, viewing affordance, characters, and other viewers, and these relationships have positive effects on program-related offline and online activities. However, the relationship with the character group has a negative effect on program-related behavior. This may be the result of viewers feeling alienated from highly intimate relationships formed among characters appearing in the show.

The Role of China Douyin Short Video App During COVID-19

  • Zhou, Yaqi;Lee, Jong Yoon;Liu, Shanshan;Fan, Hao
    • International Journal of Contents
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    • v.18 no.2
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    • pp.1-17
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    • 2022
  • As of September 2021, COVID-19 is still seriously impacting people globally. To better control the epidemic, the Chinese government adopted a nationwide quarantine policy at the early stage of the discovery of COVID-19, which has significantly changed people's production and life. China's Douyin app (International version: TikTok) is an extremely influential entertainment and social tool. During COVID-19, a large number of short videos about COVID-19 appeared. Publishers included government agencies, professionals, and self-media. The content released has made Douyin a tool for people to receive COVID-19 information in addition to entertainment and social functions. This is a quantitative study. By exploring the impact of the Douyin app on Chinese college students during COVID-19, this study provides suggestions from the level of social media such as TikTok to enable Korea's epidemic prevention to be more effective. This study established variable questions such as Douyin's information perceived value, information usage channels, information awareness, anti-epidemic policy attitude, trust of public institution and preventive behavioral intention, and conducted a questionnaire survey. Using SPSS to analyze the obtained data, this study found that: 1. The short video information usage channels about COVID-19 in Douyin have a positive impact on the audience's information awareness; 2. The information perceived value in Douyin has a positive impact on the audience's information awareness; 3. Information awareness and trust of public institution in Douyin have a positive impact on the audience's anti-epidemic policy attitude; 4. Information awareness and trust of public institutions in Douyin have a positive impact on the audience's preventive behavioral intention; 5. The audience's anti-epidemic policy attitude has a positive effect on preventive behavioral intention.

Two Spool Mixed-Flow Turbofan Engine Performance Analysis Modeling (2 스풀 혼합흐름 배기방식 터보팬 엔진 성능해석 모델링)

  • Seungheon Lee;Hyoung Jin Lee;Sangjo Kim;Gyujin Na;Jung Hoe Kim
    • Journal of the Korean Society of Propulsion Engineers
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    • v.27 no.1
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    • pp.37-48
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    • 2023
  • In this study, performance analysis modeling of two spool mixed flow type turbofan engine according to steady-state and transient is performed. The target engine is selected as F100-PW-229 from Pratt & Whitney, and main engine components including fan, high pressure compressors, combustion, high pressure turbines, low pressure turbines, mixer, convergent-divergent nozzle are modeled. The cooling effect of turbine through secondary flow path are considered in engine simulation model. We develop in-house Matlab/Simulink-based engine performance analysis program capable of analyzing internal engine state and compare it with GASTURB which is generally used as a commercial engine analysis program.

Calculation of thermal neutron scattering data of MgF2 and its effect on beam shaping assembly for BNCT

  • Jiaqi Hu;Zhaopeng Qiao;Lunhe Fan;Yongqiang Tang;Liangzhi Cao;Tiejun Zu;Qingming He;Zhifeng Li;Sheng Wang
    • Nuclear Engineering and Technology
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    • v.55 no.4
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    • pp.1280-1286
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    • 2023
  • MgF2 as a moderator material has been extensively used in the beam shaping assembly (BSA) that plays an important role in the boron neutron capture therapy (BNCT). Regarded as important for applications, the thermal neutron scattering data of MgF2 were calculated, based on the phonon expansion model. The structural properties of MgF2 were researched by the VASP code based on the ab-initio methods. The PHONOPY code was employed to calculate the phonon density of states. Furthermore, the NJOY code was used to calculate the thermal neutron scattering data of MgF2. The calculated inelastic cross sections plus absorption cross sections are in agreement with the available experimental data. The neutron transport in the BSA has been simulated by using a hybrid Monte-Carlo-Deterministic code NECP-MCX. The results indicated that compared with the calculation of the free gas model, the thermal neutron flux and epithermal neutron flux at the BSA exit port calculated by using the thermal neutron scattering data of MgF2 were reduced by 27.7% and 8.2%, respectively.

Crack initiation mechanism and meso-crack evolution of pre-fabricated cracked sandstone specimens under uniaxial loading

  • Bing Sun;Haowei Yang;Sheng Zeng;Yu Yin;Junwei Fan
    • Geomechanics and Engineering
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    • v.33 no.6
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    • pp.597-609
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    • 2023
  • The instability and failure of engineered rock masses are influenced by crack initiation and propagation. Uniaxial compression and acoustic emission (AE) experiments were conducted on cracked sandstone. The effect of the crack's dip on the crack initiation was investigated using fracture mechanics. The crack propagation was investigated based on stress-strain curves, AE multi-parameter characteristics, and failure modes. The results show that the crack initiation occurs at the tip of the pre-fabricated crack, and the crack initiation angle increases from 0° to 70° as the dip angle increases from 0° to 90°. The fracture strength kcr is derived varies in a U-shaped pattern as β increased, and the superior crack angle βm is between 36.2 and 36.6 and is influenced by the properties of the rock and the crack surface. Low-strength, large-scale tensile cracks form during the crack initiation in the cracked sandstone, corresponding to the start of the AE energy, the first decrease in the b-value, and a low r-value. When macroscopic surface cracks form in the cracked sandstone, high-strength, large-scale shear cracks form, resulting in a rapid increase in the AE energy, a second decrease in the b-value and an abrupt increase in the r-value. This research has significant theoretical implications for rock failure mechanisms and establishment of damage indicators in underground engineering.

How Job Stress and Psychological Adaptation Predicting Interpersonal Needs Among Female Migrant Manufacturing Workers in China: A Structural Equation Model

  • Rongxi Wang;Xiaoyue Yu;Hui Chen;Fan Hu;Chen Xu;Yujie Liu;Shangbin Liu;Lian Jin;Ming Li;Yong Cai
    • Safety and Health at Work
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    • v.14 no.2
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    • pp.222-228
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    • 2023
  • Background: This study aimed to explore relationships between job stress and psychological adaptation and how they related to interpersonal needs through mood states among female migrant manufacturing workers. Methods: A cross-sectional survey was conducted in 16 factories in Shenzhen, China. Sociodemographic, job stress, psychological adaptation and other psychological information of was collected. Structural equation modeling was performed to delineate the internal relationship between variables. Results: The hypothetical structural equation model exhibited acceptable model fit among female migrant manufacturing workers (χ2 = 11.635, df = 2, χ2/df = 5.82, p = 0.003, RMSEA = 0.090, CFI = 0.972, SRMR = 0.020). Job stress was directly associated with mood states and interpersonal needs; Psychological adaptation was directly associated with mood states and indirectly associated with interpersonal needs; Bootstrapping tests demonstrated mediation effect of mood states in the way from psychological adaptation to interpersonal needs. Conclusion: Female migrant manufacturing workers who suffered stress from job and the process of psychological adaptation may have worse mood states and workers with worse mood states are more likely to develop unmet interpersonal needs, a proximal factor of suicidal ideation.