• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.28-39
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• 2009

In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.

• Journal of Families and Better Life
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• v.28 no.1
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• pp.87-98
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• 2010

The purpose of the present study was to examine the desire of married women to be re-employed and the factors related to this desire. The study gathered information from 240 women who gave up their jobs and careers after marriage. Information included their career history, current psycho-social condition, and family situation. Multiple regression and covariation structure analyses indicated that the desire of married women to go back to paid work was influenced by family economic condition, psycho-social condition, and child care situation. Specifically, the study found that family's monthly income and the age of the last child were negatively related to the women's desire for re-employment. On the other hand, economic pressure and achievement motivation were positively related to the women's desire. Finally, the study found that socio-economic background and external social support were not significantly related to the women’s wish to go back to the workforce.

• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• The Journal of Economics, Marketing and Management
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• v.5 no.1
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• pp.21-26
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• 2017

Purpose - This study extracts performance-reward factors based on the previous studies related to Herzberg's two-factor theory and performance-reward and proposes a research method to identify how these factors have an influence on task performance directly related to production performance and contextual performance that has an indirect influence. Research Design, Data, and Methodology - This study draws performance-reward factors through Focus Group Interview(FGI), classifies them into economic/uneconomic and direct/indirect factors, draws maintenance/improvement factors and unnecessary ones through IPA, and maximizes the effectiveness of performance-reward factors. Results - It also identifies how performance-reward factors have an influence on internal and external motives based on previous studies, classifies performance-reward factors into task performance and contextual performance and identifies the influence relationship between these, and proposes a research model to identify the roles of equity sensitivity based on equity theory. Conclusion - The findings from this study are expected to lay the groundwork for drawing various methods to reduce the turnover rate of employees and be important resources for reinforcing the competitiveness of businesses by classifying the performance -reward factors that may cause internal and external motives from the small and medium-sized manufacturing perspective and presenting methods to identify if these have an influence on task performance and contextual performance.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.11-23
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• 2020

Many former studies for the entrepreneurial intention dealt with the opportunity-driven motivation, but the actual entrepreneurial motivation is the necessity-driven motivation such as maintaining a living. It is necessary to study the necessity-driven factors for entrepreneurship such as employment barriers and job dissatisfaction. This study focused on the fact that the majority of cultural artists are freelancers or self-employed entrepreneurs. For those who majored in culture and arts, this study was conducted to investigate how an individual's internal and external environment affects the entrepreneurial intention considering the theory of planned behavior. I explored the factors that led individuals to choose entrepreneurial intention between employment and entrepreneurship, and studied the relationship between these factors and the entrepreneurial intention. As the result of the study, the job dissatisfaction and the employment barriers were the pressure factors for entrepreneurship. Job satisfaction had a negative effect on the entrepreneurial outcome expectation and the entrepreneurial intention. The perceived employment barrier had a positive effect on the entrepreneurial outcome expectation and the entrepreneurial intention. An individual's risk-taking orientation is one of the entrepreneurship and had the positive effect on the entrepreneurial self-efficacy. The entrepreneurial outcome expectation and the entrepreneurial self-efficacy had a positive effect on the entrepreneurial intention.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.425-437
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• 2013

The object of this study is to determine and prioritize the factors that affect job satisfaction and job continuity intention of an important media content provider group - TV/radio announcers. In this study, the determinant factors are classified as "internal" factors (i.e. career motivation and identity as a member of an organization) and "external" factors such as reputation and prestige. A survey was conducted among active announcers in Korea, and 106 responded. The data was processed by multiple regression analysis. The result showed that organizational identity affected the job satisfaction and job continuity intention most, and perceived external prestige affected least. In conclusion, announcer's job satisfaction and job continuity intention have more meaningful relationship with internal factors than with external factors.

• Journal of the Korean School Mathematics Society
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• v.8 no.2
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• pp.183-201
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• 2005

Illustrations and letters are two components of school textbooks. In the case of low grades of elementary school, textbook's illustrations play an important role in learning because many parts of curriculums(lessons) are represented by the visual forms through illustrations. So elementary mathematics textbook's illustrations have to make clear mathematical concepts and principles by visual simplification and bring out of the interest and motivation of elementary school students' learning. In this paper, we analysed the external and content aspects of textbook's illustrations, focusing on the textbook of the second grade. We investigated number, kindness, size, ratio, and clearness of illustrations in regard to external aspects. On the aspects of content, we analysed the role of illustrations and the degree of agreement with contents. Also we classified types of error in the textbook's illustrations and presented examples of errors which was found.

• Journal of the Korean Institute of Educational Facilities
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• v.20 no.4
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• pp.3-10
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• 2013

Basic precondition for effective curriculum on learning activities to take place, the internal and external environment of the school facilities, improve the environment of the classroom space and etc. Specifically, the use of classroom space, hardly learners improve their academic motivation to achievement tend to concentrate within the party regularly scheduled class hours. Physical environment surrounding them is giving considerable impact for behavioral psychological and bodily change of the learners. In this study, we are focused on the form of the learner in the general classroom space and classroom environment that can increase the learning effect will be examined. Consequently, What is appropriate classroom environment for learning increase the concentration of elements are presented.

• Korean Journal of Psychosomatic Medicine
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• v.2 no.1
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• pp.80-87
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• 1994

Objective : Cosmetic surgery, as a psychosocial intervention, is unique in that its foundation rests solely on the individual motivations, internal or external, of the patient We investigated the ego-identity in women who seek double eyelid operation, to understand one aspect of internal motivation for cosmetic surgery. Methods : Subjects of this study were 47 young women, visited to plastic surgery clinics in Kwangju from June 1993 to October 1993, and 58 women who did not want double eyelid operation were chosen as controls. Each subject's ego-identity was scored using Dignan's ego-identity scale. Results : The total and stability subscale's scores of ego-identity of double eyelid operation group were significantly lower than those of control group. Conclusion : More psychosocial research on the ego-identify of patients seeking double eyelid operation is required to understand the psychological motives for requesting surgery.

• Journal of Information Technology Services
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• v.8 no.2
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• pp.71-87
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• 2009

In this paper, the technology innovation for software firms are discussed. Through the literature study, the concepts about this issue and the environment and activity of software firm's the technology innovation related are described. The survey paper was developed for searching the obstacles, policy considerations, and performance of this issue etc. Also questionnaire sheet was made for identifying the relations on technology innovation activities and performance. The degree of understanding about the need of technology innovation were very high according to the analysis result from the response based on the 103 software firms. Among this survey the other results are described as follows; the motivation of technology innovation, the necessity and implementation, the duration acquired for innovation result, the favorite support program as for innovation policy, obstacles for innovation implementation, the reason for innovation collaboration etc. Finally, it is verified statistically that the performance of technology innovation be affected by the employment of external professional technician, research and development, the technical education.