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http://dx.doi.org/10.5392/JKCA.2013.13.06.425

Announcers' Job Satisfaction and Jon Continuity Intention  

Hwang, Yoosun (중부대학교 신문방송학과)
Oh, Meeyoung (가천대학교 언론영상광고학과)
Publication Information
The Journal of the Korea Contents Association / v.13, no.6, 2013 , pp. 425-437 More about this Journal
Abstract
The object of this study is to determine and prioritize the factors that affect job satisfaction and job continuity intention of an important media content provider group - TV/radio announcers. In this study, the determinant factors are classified as "internal" factors (i.e. career motivation and identity as a member of an organization) and "external" factors such as reputation and prestige. A survey was conducted among active announcers in Korea, and 106 responded. The data was processed by multiple regression analysis. The result showed that organizational identity affected the job satisfaction and job continuity intention most, and perceived external prestige affected least. In conclusion, announcer's job satisfaction and job continuity intention have more meaningful relationship with internal factors than with external factors.
Keywords
Announcer; Job Satisfaction; Jon Continuity Intention; Organizational Identification;
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Times Cited By KSCI : 2  (Citation Analysis)
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