• Title/Summary/Keyword: establishing strategy

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Strategies for Attracting Passengers to Daesan International Passenger Terminal (국제여객터미널의 집객전략: 서산 대산항을 중심으로)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.33 no.1
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    • pp.31-46
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    • 2017
  • With an increases in income levels and the establishment of a five-day workweek, the number of passengers using international passenger terminals around the world continues to grow every year. However, previous researches on port sector have focused on cargo, and neglected the study on the passenger attraction strategy of the international passenger terminal. Maximizing passenger attraction strategy of the international passenger terminal requires establishing and operating the port marketing strategy, which reflects port characteristics and the tourism marketing strategy, which reflects the hinterland characteristics in an integrated approach. Therefore, the study presents a marketing mix strategy for Daesan International Passenger Terminal based on existing literatures, and a tourism marketing strategy for Seosan city based on the "6A" factor. Recommendations for the Daesan Port include the grand image improvement strategy of Seosan city, utilization of marine tourism resources and development of various tourism products linked to the neighboring areas.

A study on Strategic Fitness of Digital Transformation and Competitive Strategy (디지털 트랜스포메이션의 경쟁전략과의 적합성에 관한 연구)

  • Noh, Kyoo-Sung
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.257-265
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    • 2021
  • Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.

Modeling Approach for Long-Term Corporate Strategies of Construction Firms Considering Key Market Driving Factors (시장환경을 고려한 건설기업의 중장기 기업전략 평가모델 연구)

  • Park, Hee-Dae;Han, Seung-Heon;Kim, Du-Yon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.571-575
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    • 2007
  • With intensive competition due to the limited growth of the domestic construction market volume and the opening and construction boom of international construction market, construction firms register to grope strategy of enterprise dimension for improvement such as entry extension of domestic construction market order corporate strategy and international construction market. In this research, influence factors of corporate strategy are extracted and their interrelationships are presented in the domain of change of external environment with the internal and external market system, construction enterprise's internal capacity and corporate strategy, government and the internal and external market. The result of this research will be used for quantitative analysis through system dynamics simulation and basic data of model effectiveness verification through actuality domestic construction enterprise's case study, and can be used to basic data of new corporate strategy establishment because construction enterprise forecasts effect hereafter establishing corporate strategy in construction environment that change rapidly.

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A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region (SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.9-17
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    • 2020
  • This study analyzed SWOT based on existing literature data to establish strategic tasks and strategic directions for revitalization of social economic organizations (Chungnam region). First, as a result of SWOT analysis of social economic organizations, a total of 16 factors were derived from the factors for strength (S), weakness (W), opportunity (O), and threat (T), with 4 factors each. Second, for strategic factors for social economic organizations, 16 strategic tasks were derived from SO strategy, ST strategy, WO strategy, and WT strategy through SWOT Matrix Mapping for factors established through SWOT analysis. Strategic direction 1 was established as a strategic direction to improve self-sufficiency by establishing a sustainable management body as a "advancing the support policy base of social economic organizations". Strategic Direction 2 is "Creating a Growth Foundation for Social Economic Organizations", which means a strategic direction for social economic organizations to grow and develop on their own. Strategic direction 3 is "discovering and fostering social economic organizations," which means a strategic direction for sustainable growth by discovering and fostering organizations that meet local characteristics so that social economic organizations can solve various problems in the region. Strategic direction 4 was 'promotion and promotion of social economic organizations', which means strategic directions for promotion of social economic organizations and promotion of education for employees.

The SOC Building Strategy Planning of North Korea through Analysis of Domestic and Foreign Case (국내·외 사례분석을 통한 북한 SOC 구축 지원 전략)

  • Jung, In-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.12
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    • pp.692-700
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    • 2016
  • The study proposed a strategy for supporting North Korea's SOC construction in the future by reviewing domestic and foreign cases. According to the literatureanalysis, we developed a candidate list of technology for SOC of North Korea in terms of Construction Management / economy sectors. The category is North Korea SOC construction support, and the sub-category is North Korea SOC construction support program. The implementation procedures included the following six steps: Preparation, Support for Establishing Construction Industry Base, Support for Establishing Business Management Base, Support for HR Management Base, Business Model Establishment/Expansion, and Monitoring of Management Result. Lastly, we developed twenty-five candidates of detailed technology. In the future, it is necessary to decide a methodology for project implementation by each scenario after selecting a study area, and to develop a more specified scenario.

An Evaluation Methodology of Information Systems in Business Contingency Planning (업무연속성 계획 수립을 위한 정보시스템 평가 연구)

  • Choi, Myeonggil
    • Journal of Information Technology Applications and Management
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    • v.23 no.1
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    • pp.119-128
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    • 2016
  • Growing threats from environments and natural disasters cause information systems to suspend the operation of business. To assure the continuity of business, information systems should not halt in the emergency. This paper suggests an evaluation method for importance of information systems and verifies the method in a real organization. The results to the study can be utilized for establishing business continuity of organizations.

Field Survey and Structural Safety Analysis of Pipe Framed Greenhouses (파이프 골조 온실의 구조 실태 및 안전성 검토(농업시설))

  • 남상운;김문기;유인호
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2000.10a
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    • pp.315-320
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    • 2000
  • An investigation and structural safety analysis was conducted to get the basic data for establishing maintenance strategy of pipe framed greenhouses. The number of greenhouses investigated was 108 in total. Most multi-span greenhouses had narrower width and lower height than the standard 1-2W greenhouse, and most of single-span greenhouses were tunnel type. In multi-span greenhouses, the size and interval of frameworks such as rafter, purline, column, and cross beam were mostly suitable, but frameworks of single-span greenhouses were mostly insufficient.

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Development of Eco-Efficient Water Infrastructure Strategy in the Asia Pacific Region

  • Park, Ji-Seon;Jung, Hye-Yoon;Kang, Boo-Sik;Lee, Joo-Heon;Lee, Seung-Ho
    • Proceedings of the Korea Water Resources Association Conference
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    • 2010.05a
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    • pp.115-120
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    • 2010
  • This study suggests 'Eco-Efficient Water Infrastructure' as a breakthrough to the economically and ecologically challenged region; the Asia-Pacific. The study conceptualizes eco-efficient water infrastructure based on the understanding of eco-efficiency and variety of indicators for eco-efficient water infrastructure. Further, the guidelines for establishing national strategies for eco-efficient water infrastructure is introduced.

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A Strategy for Cheese Starter Culture Management in Australia

  • Lim, Sow-Tin;Gaetan, K.Y.;Bruinenberg, Paul-G.;Powell, Ian-B.
    • Journal of Microbiology and Biotechnology
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    • v.7 no.1
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    • pp.1-7
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    • 1997
  • The efficient manufacture of fermented dairy products on an industrial scale requires a supply of reliable starter cultures with properties suited to desired product specifications. These cultures must be backed by relevant research and development activities. This article describes the issues involved in establishing a centre to provide starter culture R & D for a group of independent cheese manufacturing companies, and discusses a strategic approach to the management of starter cultures.

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