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http://dx.doi.org/10.15207/JKCS.2021.12.8.257

A study on Strategic Fitness of Digital Transformation and Competitive Strategy  

Noh, Kyoo-Sung (Department of Business Administration, Sunmoon University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.8, 2021 , pp. 257-265 More about this Journal
Abstract
Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.
Keywords
Digital transformation; Competitive strategy; Strategic fitness; Competitive advantage; Cost advantage strategy; Differentiation strategy;
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