• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.95-104
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• 2019

Fear to start-up failures has been known to have a negative impact on entrepreneurial intention. This is one of the reasons why the government adopts a policy to help university students overcome their fear of start-ups. Setting educational goals to foster innovative and progressive entrepreneurs, universities have been conducting entrepreneurship education, but it is hard to say that constructive results have been achieved so far. Rather than adopting the practice of optional entrepreneurship education, there is a need to have all university freshmen mandatorily take the course of entrepreneurship education. This study aims to uncover the impact of more aggressive entrepreneurship education position in the university by analyzing empirical data. The relationship between an entrepreneurship level and entrepreneurial intention was tested, and start-up fear was also considered. In the research model, self-leadership and self-efficacy were included as regressors to entrepreneurship levels. Especially, this study tested moderate effects of start-up community during the course. The results from the sample of 2,500 freshmen indicate that entrepreneurship level is significantly improved by taking the course; however, fear to start-up failures remains still. In addition, empirical findings show that putting start-up communities in the entrepreneurship education helps students by moderating self-leadership and self-efficacy. This study extends our knowledge of entrepreneurship education in university by analyzing university freshmen data empirically.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.35-49
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• 2021

The purpose of this study is by using the Grounded Theory method to examine the process of starting a business in an online shopping mall for young self-employed people with experience in using Company N's Partner Square (Gwangju), a startup infrastructure institution. In this study, in-depth interview survey data were used, and theoretical sampling method was used in the selection of study participants. After proceeding in the order of open coding, axis coding, and selective coding suggested by Strauss & Corbin, it was analyzed with a paradigm model. The main research results are as follows. First, even when parents were unaware about online shopping malls or had a negative mindset about it, but they had a positive mindset about their children's start-ups, it was found that their children tended to start online shopping mall businesses. However, if parents had a negative mindset about online shopping malls and about their children's start-up, then the child could not start an online shopping mall business. Second, it was found that the ability to use online shopping malls is important as a condition for entrepreneurship and achievement in online shopping malls for young people. In particular, Partner Square (Gwangju) was found to increase the ability to use online shopping malls and positively influence startups in online shopping malls. Third, it was found that young people have increased their self-esteem, discovering opportunities, and reinforcing their creativity, in addition to simply increasing their sales after starting the online shopping mall.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.697-706
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• 2021

The purpose of this study is to find out whether the many start-up support programs provided by a college can actually help students start a business, and to discuss what role colleges should have as facilitators of student entrepreneurship. To this end, a qualitative study was conducted with seven students who wished to start a business by utilizing start-up education and support programs provided by College Y. As a result of the study, the participants first mentioned parallel and administrative inefficiency in entrepreneurship and the entrepreneurship programs. Second, the implications for the role of colleges in fostering start-up content are systematic planning and guidance for start-up programs operated by the college, concise administrative procedures, mentoring in various start-up items, and securing a test market. It can be said that the concept of a common office in which students can work together is necessary. The study is significant in that it can help to establish a start-up support plan by suggesting what role colleges should play in relation to entrepreneurship, but its limitation is that its scope includes only one specific major.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.153-161
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• 2021

This study analyzed the ripple effect of the demand-side support for start-up venture companies on the macro economy using Dynamic General Equilibrium model. In the model, start-up venture companies were expressed in a manner that distinguished between workers and entrepreneurs by applying the span of control in the Lucas(1978). As a result of the analysis, when the share of public procurement of start-up venture companies was increased from 5.7% to 10%, the actual production of start-up venture companies increased by about 46.17% and the number of venture companies increased by about 150%. In addition, it was analyzed that the number of jobs through venture companies increased by about 61.56%. In addition, it was found that the economic effect was greatly reduced when the start-up venture company was supported as a subsidy for the supply sector with the same amount as the public procurement support. This is interpreted as the fact that if the government implements the supply-side support policy, the expansion of supply causes the price of start-up venture companies to fall, reducing the effect of the support policy in half. Therefore, when supporting start-up venture companies, the government should make efforts to maximize the policy effect by expanding the demand-side support through public procurement and reducing the payment of simple subsidies to start-up venture companies.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.291-308
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• 2022

The purpose of this study is to suggest an effective marketing method for product advertising. With regards to this, 148 copies of survey data were collected from consumers, and the hypothesis of this study was verified using SPSS 25.0. The results revealed that (1) Human Brand attractiveness had a positive effect on Human Brand attachment among the products of low involvement. (2) The uniqueness and the intimacy of Human Brand had a positive effect on Human Brand attachment among the products of high involvement. Through this study, the effect of reliability, expertise, attractiveness, uniqueness, and intimacy among human brand characteristics on human brand attachment, human brand attitude, and product purchase intention was confirmed, and it was also possible to confirm the difference in influence on human brand characteristics and purchase intention according to the product characteristics involved. This study has expanded the research scope of Human Brand, which has been studied mainly by entertainers and entrepreneurs, to sports stars and through empirical analysis, it has tried to identify influencing factors to improve purchasing intent based on high and low-contention characteristics of advertising products.

• Korean small business review
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• v.42 no.2
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• pp.139-177
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• 2020

The concepts of entrepreneurship are very various. So many researchers are confused or not sure of the concepts of entrepreneurship. Likewise, the concept of entrepreneur are very various, and confused of the concepts of entrepreneur. This study try to set a comprehensive conceptual model of concepts of entrepreneurs. This model suggest a prototype model of entrepreneur with historical context and anthropological approach.

• Korean small business review
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• v.42 no.3
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• pp.1-25
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• 2020

To commemorate the 40th anniversary of the foundation of the Korean Association of Small Business Studies, this study reviewed research papers on the subject of entrepreneurship in the Asia Pacific Journal of Small Business. For 40 years, the subjects of entrepreneurship-related studies published in this journal were relatively limited and the number of articles was very few. The research papers mainly focus on defining entrepreneurship as an innovation or as a determinant of innovation and survey-based empirical studies have been conducted since the publication of the Entrepreneurial Orientation(EO) by Lumpkin and Dess(1996). Although entrepreneurship is a research field that can be approached from various perspectives such as economics, sociology, psychology, cultural anthropology, and organization theory, most of the papers published in the Asia Pacific Journal of Small Business do not clearly state their theoretical positions or viewpoints. Moreover, there are few studies that incorporate corporate entrepreneurs or startup teams although they have been major actors or entrepreneurship. Lastly, innovation has been the main focus of research, leaving other arenas such as opportunity recognition and discovery understudied. In order to increase the quantity and improve the quality in the entrepreneurship research, we need to have the entrepreneurship field as one academic section in the Asia Pacific Journal of Small Business.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.11-23
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• 2020

Many former studies for the entrepreneurial intention dealt with the opportunity-driven motivation, but the actual entrepreneurial motivation is the necessity-driven motivation such as maintaining a living. It is necessary to study the necessity-driven factors for entrepreneurship such as employment barriers and job dissatisfaction. This study focused on the fact that the majority of cultural artists are freelancers or self-employed entrepreneurs. For those who majored in culture and arts, this study was conducted to investigate how an individual's internal and external environment affects the entrepreneurial intention considering the theory of planned behavior. I explored the factors that led individuals to choose entrepreneurial intention between employment and entrepreneurship, and studied the relationship between these factors and the entrepreneurial intention. As the result of the study, the job dissatisfaction and the employment barriers were the pressure factors for entrepreneurship. Job satisfaction had a negative effect on the entrepreneurial outcome expectation and the entrepreneurial intention. The perceived employment barrier had a positive effect on the entrepreneurial outcome expectation and the entrepreneurial intention. An individual's risk-taking orientation is one of the entrepreneurship and had the positive effect on the entrepreneurial self-efficacy. The entrepreneurial outcome expectation and the entrepreneurial self-efficacy had a positive effect on the entrepreneurial intention.

• Journal of Intelligence and Information Systems
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• v.28 no.3
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• pp.209-235
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• 2022

Starting from 2010, blockchain technology, along with the development of artificial intelligence, has been in the spotlight as the latest technology to lead the 4th industrial revolution. Furthermore, previous research regarding blockchain's technological applications has been ongoing ever since. However, few studies have been examined the standards for classifying the blockchain economic ecosystem from a capital market perspective. Our study is classified into a collection of interviews of software developers, entrepreneurs, market participants and experts who use blockchain technology to utilize the blockchain economic ecosystem from a capital market perspective for investing in stocks, and case study methodologies of blockchain economic ecosystem according to application fields of blockchain technology. Additionally, as a way that can be used in connection with equity investment in the capital market, the blockchain economic ecosystem classification methodology was established to form an investment universe consisting of global blue-chip stocks. It also helped construct an intelligent portfolio through quantitative and qualitative analysis that are based on quant and artificial intelligence strategies and evaluate its performances. Lastly, it presented a successful investment strategy according to the growth of blockchain economic ecosystem. This study not only classifies and analyzes blockchain standardization as a blockchain economic ecosystem from a capital market, rather than a technical, point of view, but also constructs a portfolio that targets global blue-chip stocks while also developing strategies to achieve superior performances. This study provides insights that are fused with global equity investment from the perspectives of investment theory and the economy. Therefore, it has practical implications that can contribute to the development of capital markets.

• Journal of Internet Computing and Services
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• v.22 no.6
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• pp.51-57
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• 2021

If a company's actions to save or avoid taxes are judged to be tax evasion rather than legal tax action by the tax authorities, the company will not only pay tax but also non-tax costs such as damage to corporate image and stock price decline due to a series of tax evasion-related news articles. Therefore, this study measures the frequency of occurrence of tax evasion controversial keywords in internet news portal as a factor to measure the severity of the case, and analyzes the effect of the frequency of occurrence on corporate value. In the Korean stock market, we crawl related articles from internet news portal by using keywords that are controversial for tax evasion targeting top companies based on market capitalization, and generate a time series of the frequency of occurrence of keywords about tax evasion by company and analyze the effect of frequency of appearance on book value versus market capitalization. Through panel regression and impulse response analysis, it is analyzed that the frequency of appearance has a negative effect on the market capitalization and the effect gradually decreases until 12 months. This study examines whether the tax evasion issue affects the corporate value of Korean companies and suggests that it is necessary to take these influences into account when entrepreneurs set up tax-planning schemes.