• Human Ecology Research
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• 제52권1호
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• pp.43-53
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• 2014

The purpose of this study was to 1) investigate the characteristics of burnout of Korean elementary school students and 2) develop and validate the Korean Academic Burnout Scale-Elementary School Students (KABS-ESS). Fifty-one behavioral descriptions of burnout extracted through a preliminary survey, focus group interview, and literature review were administered to a sample of 531 elementary students of the 4th to 6th grade in Gyeonggi Province. The results of an exploratory factor analysis indicated that the structure of the burnout of Korean elementary school students consists of seven factors (i.e., inefficacy, avoidance, cynicism, emotional exhaustion, physical exhaustion, antipathy and cognitive exhaustion), and this structure of final 28 items was confirmed by the confirmatory factor analysis. The KABS-ESS showed a correlation of .771 with a representative academic burnout scale, Maslach Burnout Inventory-Student Survey, and -.561 with the academic engagement scale, indicating that both convergent and discriminant validities were confirmed. Furthermore, all fit indices of the structural equation model of the Schaufeli and Bakker's job demands-resources in an academic setting were satisfactory, and the possibility of the validity generalization of the model was supported. The demand variables predicting academic burnout and engagement were academic overload and parental pressure, while self-resilience, self-regulated learning strategies, and parental and the teacher's support were identified as the resource variables. Lastly, the implications and future direction of the present study were discussed.

• 한국콘텐츠학회논문지
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• 제15권10호
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• pp.92-104
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• 2015

최근 다수의 출판사가 페이스북을 이용한 스토리텔링 마케팅에 나서고 있다. 소셜미디어 이용자 증가에 따라 페이스북이 출판사의 유용한 마케팅 수단으로 인식되고 있고, 나아가 스토리텔링이 페이스북에서 유용한 설득 기법으로 인식되고 있기 때문이다. 이에 본 연구는 페이스북 스토리텔링 유형을 에피소드 유형, 체험담 유형, 기념일 유형, 정보 유형으로 분류하고, 각 유형에 따른 인지적 반응, 감정적 반응의 차이와 구매의도에 영향을 미치는 요인을 분석했다. 연구결과 기념일 스토리텔링과 정보 스토리텔링이 에피소드 스토리텔링, 체험담 스토리텔링에 비해 인지적 반응(신뢰도, 정보성, 관여도), 감정적 반응(호감도), 구매의도에서 긍정적으로 나타났다. 나아가 스토리텔링 유형별 구매의도에 영향을 미치는 소비자 태도변인을 분석한 결과, 관여도가 가장 중요한 영향을 미치는 변인으로 나타났다. 이런 측면에서 출판사의 페이스북을 통한 스토리텔링 마케팅은 정보 스토리텔링, 기념일 스토리텔링 유형에 초점을 맞추되, 스토리를 통해 얻을 수 있는 재미와 즐거움을 도서 구매의도와 연계시키는 방안을 모색할 필요가 있다.

• 한국의류학회지
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• 제40권2호
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• pp.315-329
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• 2016

The $21^{st}$ century is the age when the revolution of digital technology enables two-way communication and when emotional values are emphasized. Thus, it exerts influence on the fashion industry and fashion communication. Along with fashion shows, advertising and displays, many fashion brands have increased the use of fashion films. For that reason, this study examines the characteristics of fashion films made by fashion brands, based on the frame work of persuasion communication. For the research, literature reviews and internet website research were done and films of Chanel, Prada, Kenzo and Alexander Wang were analyzed. The definition and types of fashion films were redefined as terminology varied throughout previous studies prior to analyzing each case. As a result, a fashion film would be redefined as 'a digital image which a fashion brand publishes to consumers for the promotion of brand comprehension'. Also, five fashion film types, 'short film', 'campaign film', 'animation film', 'brand film' and 'show film' were redefined. The analysis provided three communication characteristics: reliability, engagement and intuition. First, reliability is attained when a fashion brand (sender) delivers brand message to consumers (receiver) consistently and unitedly. Second, engagement is attained when the type of fashion film (channel) delivers creative image features such as format, music, video technique to attract consumers' interest. Lastly, intuition is attained when a fashion brand (sender) delivers a message akin to brand identity and deepens consumers' understanding. In addition, this study tried to identify the unique usage tendency of brands that could serve as practice guidelines for other fashion brands.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.33-41
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• 2022

Infrastructure procurement has been a major engagement route between China and Africa. This contributes immensely to the gradual infrastructure development seen on the continent. However, maturing discourse purports that these infrastructure collaborations lack intentionality in the continuous development of strategic guidelines and policies for effective implementation despite their uniqueness and criticality. This study proposes that an efficient approach to policy recommendations is through the political and economic analysis (PEA) of these partnerships using public-private partnership (PPP) optics. Unquestionably, these partnerships are representative of the concept of diplomatic transnational public-private partnership (DT-PPP) where infrastructure is procured through the collaboration of public (African governments) and private sector (Chinese state-owned corporations) who provide the managerial, financial, and technical resources for the project implementation. Given the quest for sustainable win-win, this study identifies strategies towards the realization of win-win in the implementation (i.e enablers of win-win) such that fairness and co-benefit, as well as interests, will be achieved. Thus, based on the PEA framework, case scenarios from Ghana and Nigeria using expert interviews identify the criticalities and best practices for the realization of these enablers at the development phase. Findings indicate more effort is required of the public sector (African host countries) in terms of people, structure/institutions, and the implementation processes. Recommendations include improvement of environmental management structures, contract administration procedures, external stakeholders/local community engagement mechanisms, knowledge and technology transfer procedures, and sector-based project operation and maintenance culture and systems. Additionally, actors must have emotional intelligence, good problem-solving abilities, and overall ensure cordial relationships for continued bilateral cooperation.

• 한국언론정보학보
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• 제58권
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• pp.201-221
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• 2012

멜로드라마는 주로 여성 취향의 장르로 간주되었기 때문에 남성들의 멜로드라마 시청경험은 거의 주목받지 못했다. 이 연구는 젠더와 장르의 관계라는 측면에서 이들이 멜로드라마를 시청하게 된 배경과 시청방식을 살펴보았으며, 이를 위해 <웃어야 동해야>를 시청하는 중년 남성을 대상으로 심층인터뷰를 실시했다. 이들은 시청과정을 통해 자신에 내재한 여성성을 확인하게 되는데 이에 대응하기 위해서 다양한 전략을 구사하고 있는 것으로 나타났다. 구체적으로는 드라마 속의 허구적 현실에서 즐거움을 찾으면서도 이를 여성과 차별화하려 하고, 여성성을 수용하되 다양한 방식으로 합리화하려 하며, 자신의 취향이 여성적이라 불리기를 꺼려하며, 감정에 대한 자기 검열이나 멜로드라마 취향의 평가절하를 통해 거리두기를 시도하며, 드라마시청의 취향을 일상적 실천과 분리하는 등의 양상을 보여준다. 이 탐색적인 연구를 통해 중년 남성들이 멜로드라마 시청과정에서 어떻게 장르와 젠더 경계를 넘나들면서 전통적인 젠더 구분을 재구성하고 있으며, 그 과정에서 전통적인 남성 정체성이 어떻게 검열기제로 작동하는지를 확인할 수 있었다.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.279-290
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• 2022

모바일 인터넷 애플리케이션의 대중화는 스마트 관광 산업의 발전을 가속화 하였다. 본 논문은 TAM과 VAM 이론을 바탕으로 복합 네트워크와 데이터 분석 방법을 통해 관광 애플리케이션 사용자의 지속적인 이용 의지의 영향 요인을 연구한다. 연구를 통해 스마트 관광 애플리케이션의 서비스 수준 및 디자인 개념의 개선이 복합 네트워크의 통합을 가속화하고 사용자의 참여를 향상시킬 수 있음을 발견하였으며, 동시에 합리적 가격 서비스 경험 가치, 편의 서비스 경험 가치, 상호작용 서비스 경험 가치, 감성적 디자인 인식, 사용 편의성 디자인 인식, 엔터테인먼트 디자인 인식 및 기타 요소는 사용자의 지속 사용 의도에 영향을 미치며 상당한 상관 관계가 있다는 것을 확인하였다. 스마트 관광 앱의 경쟁력의 근원은 편리성과 가격의 우위이다. 디자인 컨셉은 사용자의 감성적 경험과 지각적 경험에 영향을 줄 수 있으며, 스마트 관광 앱이 사용자의 만족도를 높이는 데 도움이 된다.

• Journal of Multimedia Information System
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• 제6권4호
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• pp.309-316
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• 2019

Virtual Reality is broadly recognized as an "empathy machine". This reputation is due to the feeling of 'presence' that it provides to users, which is the sensation of being bodily present in a space, even when that space is virtual. The possibility of complete immersion attracts many creators looking to induce empathy and awareness about the most diverse subjects. One of the first types of VR non-fiction productions to be released was in the morally sensitive humanitarian documentary genre. This research aims to explore how VR productions differ from non-VR productions with a focus on humanitarian communication. Rather than targeting mechanical aspects of VR technology, this article compares the visual and narrative storytelling characteristics in VR and non-VR media. First, humanitarian communication and its nuances are explained. Then, 360° video filming characteristics are analyzed, followed by a comparison table contrasting VR and non-VR non-fiction. After evaluating VR non-fiction empirical studies, a discussion is initiated over the betterment of VR non-fiction storytelling in a way that could help it generate more empathy, since many productions seem to purely rely on the technology as a production novelty, and end up lacking emotional depth and audience engagement through story.

• Journal of Information Technology Applications and Management
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• 제30권4호
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• pp.77-86
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• 2023

This study conducted sentiment analysis on Hong Kong cinema from two distinct eras, pre-2000 and post-2000, examining audience preferences by comparing keywords from movie reviews. Before 2000, positive keywords like 'actors,' 'performance,' and 'atmosphere' revealed the importance of actors' popularity and their performances, while negative keywords such as 'forced' and 'violence' pointed out narrative issues. In contrast, post-2000 cinema emphasized keywords like 'scale,' 'drama,' and 'Yang Yang,' highlighting production scale and engaging narratives as key factors. Negative keywords included 'story,' 'cheesy,' 'acting,' and 'budget,' indicating challenges in storytelling and content quality. Word2Vec analysis further highlighted differences in acting quality and emotional engagement. Pre-2000 cinema focused on 'elegance' and 'excellence' in acting, while post-2000 cinema leaned towards 'tediousness' and 'awkwardness.' In summary, this research underscores the importance of actors, storytelling, and audience empathy in Hong Kong cinema's success. The industry has evolved, with a shift from actors to production quality. These findings have implications for the broader Chinese film industry, emphasizing the need for engaging narratives and quality acting to thrive in evolving cinematic landscapes.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.125-139
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• 2024

High turnover and short tenure in the gaming industry has been a problem since the 2000s. Although high turnover can increase the flexibility of working hours, it has a negative impact on labor stability, and the negative effects of turnover outweigh the positive effects for companies, so efforts are needed to reduce turnover intention, an antecedent of turnover. Therefore, this study investigated the factors affecting turnover intention of employees in the game industry, focusing on organizational commitment and job satisfaction, which are factors that affect turnover intention through previous studies. The results of the regression analysis and mediation effect verification by conducting a questionnaire survey on 221 employees in the game industry showed that emotional engagement among the components of organizational commitment influences turnover intention through job satisfaction. Therefore, it is important to provide goals such as game release and rewards to keep employees emotionally engaged in order to reduce turnover intention.

• 식품보건융합연구
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• 제10권2호
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• pp.1-5
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• 2024

This study aims to investigate the impact of character collaboration product characteristics on brand awareness and purchase intention within the food and beverage (F&B) industry, with a special focus on Generation MZ's growing interest in such products. The methodology involves a comprehensive review of existing literature on character marketing, brand awareness, and consumer purchase intention, supplemented by case studies of successful character collaborations in the F&B sector. The findings reveal that character collaborations significantly impact brand awareness and purchase intentions, particularly among younger consumers like Generation MZ. These collaborations not only rekindle nostalgia but also introduce new and exciting consumer experiences, effectively attracting a wide demographic. The success of character-themed products, from Pokémon bread to Coca-Cola's League of Legends collaboration, underscores the strategy's effectiveness in boosting brand recognition and consumer engagement. The implications of this research are manifold for the F&B industry. Firstly, it highlights the importance of leveraging popular characters to forge emotional connections with consumers. Secondly, it suggests that product development should closely align with consumer preferences and market trends to maximize appeal. Lastly, it positions character collaboration as a strategic marketing tool that not only enhances product sales but also strengthens brand loyalty and facilitates sustained brand growth.