• Title/Summary/Keyword: emotional communication

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The Role of Visual Communication for Emotional Marketing Strategy

  • HAN, Jung-Im
    • The Journal of Industrial Distribution & Business
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    • v.13 no.11
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    • pp.39-46
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    • 2022
  • Purpose: Visual communication is the act of using elements and components that can be seen. Some of the elements include images, illustrations, drawings, and videos. The purpose of this research is to check if there is the meaningful role of visual communication for emotional marketing plan. Research design, data and methodology: The present author firstly tried to obtain prior knowledge based on numerous previous literature through qualitative content method, investigating and searching related topic in 'Scopus' and 'Google Scholar' which is one of the most famous database. This methodology has already been proved the credibility and conformability by prior researchers. Results: The current study looks at four basic aspects that will assist in analyzing the findings and results from different peer-review articles. The section will cover social media, videos, podcasts, and ads. Conclusions: Several studies also affirmed that increased use of the internet and internet for marketing causes psychological issues among adolescents. Only adults should view some of the marketing ads, but if they pop into an adolescent browser, it may cause some harmful effects. Therefore, the study concluded that moderation of online visual adverts should be done to ensure only the targeted customers view the advert.

Characteristics of Interactions between Fan and Celebrities on Twitter (유명인과의 트위터 매개 상호작용 특성 탐색)

  • Hwang, Yoosun
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.72-82
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    • 2013
  • The present study explored types of Twitter-mediated communication and emotional responses of Twitter users toward celebrities. Three perspectives of para-social interactions, information hub, and fandom were proposed as communication types on Twitter. Celebrities were classified by entertainer, politician, specialist, and blogger. Communication patterns according to each category of celebrities were analyzed. The patterns of emotional responses, which represents the use of emoticons and emotional expressions were also analyzed. The results show that the type of para-social interactions was frequently accepted for the interactions with politicians and specialists, while fandom style was salient for the entertainers. For the power bloggers, the users tend to adopt the type of information hub interaction. The use of emotions and emotional expressions were most frequent in case of fandom style communication and the messages to the entertainers. Implications were further discussed.

The Convergence Effect of Emotional Intelligence and Interpersonal Relationship Competence on Communication Skill of Nursing Students (간호학생의 감성지능, 대인관계 유능성이 의사소통 능력에 미치는 융합적 영향)

  • Woo, Mi-Young;Bae, Hyun-Jii;Hong, Sung-Jung
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.401-408
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    • 2020
  • The purpose of this study is to identify the factors affecting the communication skills of nursing students. Participants were 187 nursing students in K city, and the data were collected from November 20 to December 20, 2019, using a structured questionnaire. The data were analysed with descriptive statistics, Pearson's correction coefficient, and multiple regression using IBM SPSS 25.0. The results of study showed that average of emotional intelligence, interpersonal relationship competence, and columniation skill was 5.09 out of 7, 3.53, 3.56 out of 5 respectively. Stepwise multiple regression showed that the emotional intelligence, and interpersonal competence of nursing students were the main variables affecting their communication skills. We recommend that competence education programs for developing emotional intelligence and interpersonal competence should apply to nursing education courses.

Factors Influencing Depression with Emotional Labor among Workers in the Service Industry (서비스직 근로자의 우울에 영향을 미치는 요인 - 감정노동 종사자의 직무스트레스를 중심으로 -)

  • Lee, Bok-Im;Jung, Hye-Sun;Rhee, Kyung-Yong;Kim, Soon-Lae
    • Research in Community and Public Health Nursing
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    • v.15 no.4
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    • pp.566-576
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    • 2004
  • Purpose: The study was to determine variables related to the depressive impact of emotional labor among workers. Method: 443 respondents were surveyed through the NIOSH generic job stress questionnaire from December 1st through December 30th, 1999. Results: 1. Employment type and job insecurity showed a significant relationship with developing depression, load and role ambiguity. 5. Intervention programs and effective communication networks are needed to help workers cope with their job stress in a positive manner. Conclusions: First, given the correlation between the frequency of avoiding tactics and depression levels, an intervention program is needed to help workers cope with their job stress in a positive manner, Lastly, because role ambiguity was one of the main causes of depression among workers who perform emotional labor, establishing an effective communication network is important to make communication flow within the workplace clear and open.

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A Color Study of the Sky Area Focused on the Van Gogh's Paintings

  • Xiaodi, Cui;Xinyi, Shan;Jeanhun, Chung
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.113-119
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    • 2023
  • This research analyzed the importance and influence of color expression on psychological and emotional changes of visual perception in the creation of art works. This research takes the element of the sky in the works of Vincent William Van Gogh, a Dutch post-Impressionist representative painter, as the basic research objective to prove the influence of color expression of the same thing on the inner emotional communication of the creator. After synthesizing the contents of previous research and investigation on Van Gogh, this research will summarize the works containing sky elements in Van Gogh's works according to his four creative stages, and select representative works for color analysis and comparison. In this paper, by comparing the colors of the same elements of the sky, we can find Van Gogh's guidance of psychological and emotional changes through the expression of colors in his works, which will play a certain inspiring role in the creation of painting art.

The art of diabetes care: guidelines for a holistic approach to human and social factors

  • Muhammad Jawad Hashim
    • Journal of Yeungnam Medical Science
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    • v.40 no.2
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    • pp.218-222
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    • 2023
  • A holistic approach to diabetes considers patient preferences, emotional health, living conditions, and other contextual factors, in addition to medication selection. Human and social factors influence treatment adherence and clinical outcomes. Social issues, cost of care, out-of-pocket expenses, pill burden (number and frequency), and injectable drugs such as insulin, can affect adherence. Clinicians can ask about these contextual factors when discussing treatment options with patients. Patients' emotional health can also affect diabetes self-care. Social stressors such as family issues may impair self-care behaviors. Diabetes can also lead to emotional stress. Diabetes distress correlates with worse glycemic control and lower overall well-being. Patient-centered communication can build the foundation of a trusting relationship with the clinician. Respect for patient preferences and fears can build trust. Relevant communication skills include asking open-ended questions, expressing empathy, active listening, and exploring the patient's perspective. Glycemic goals must be personalized based on frailty, the risk of hypoglycemia, and healthy life expectancy. Lifestyle counseling requires a nonjudgmental approach and tactfulness. The art of diabetes care rests on clinicians perceiving a patient's emotional state. Tailoring the level of advice and diabetes targets based on a patient's personal and contextual factors requires mindfulness by clinicians.

The effect of perceived father communication, emotional expressiveness and gender identity on self-efficacy of nursing college female students (간호여대생의 지각된 부와의 의사소통, 부의 정서표현, 성정체성이 자기효능감에 미치는 영향)

  • Kang, Young Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.300-309
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    • 2017
  • This study was conducted to investigate the factors influencing perceived father communication, emotional expressiveness and gender identity on self-efficacy of female nursing college students. Data were collected from 270 female nursing students in B city, from May 23, 2016 to May 27 and then analyzed by ANOVA, Pearson's correlation coefficient, and multiple regression using SPSS/WIN 21.0. The degree of self-efficacy among female nursing students was $3.21{\pm}0.38$. There were significant differences in self-efficacy with respect to academic status(F=5.13, p=.006), relationship with father(F=4.74, p=.001), academic grade(F=5.22, p=.006), and gender satisfaction (F=4.00, p=.004). There were positive correlations between self-efficacy and open communication(r=.30, p<.001), self-efficacy and positive emotional expressiveness(r=.37, p<.001), and self-efficacy and gender identity(r=.26, p<.001), while there were negative correlations between self-efficacy and close communication(r=-22, p<.001), and self-efficacy and negative emotional expressiveness(r=-.26, p<.001). Regression analysis showed 18.2% variance in female nursing student's self-efficacy in response to positive emotional expressiveness, negative emotional expressiveness, and gender identity. Overall, the results of this study indicate that it is necessary to identify various factors affecting and increasing self-efficacy of female nursing college students.

The relationship among Smartphone addiction, Emotional intelligence, Critical thinking disposition and Communication skill for nursing students (간호대학생의 스마트폰 중독, 감성지능, 비판적 사고성향 및 의사소통능력 간의 관계)

  • Lee, Oi Sun;Kim, Mi Jung
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.319-328
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    • 2017
  • This study was done to identify the relationship among smartphone addiction, emotional intelligence, critical thinking disposition and communication skill for nursing students. Subjects were 301 associate nursing students in Korea. The data were collected using self -report questionnaire from november 1 to november 30, 2016. Data were analyzed by frequencies, t-test, ANOVA, Pearson's correlation using SPSS Win 18.0. The score for Smartphone addiction was 2.84. Tolerance was the highest and Virtual world orientation was the lowest in the subdimension. 88.7% of the general user group, 9.6% of the potential risk user group and 1.7% of the high risk user group were in the order of the smartphone addiction. Smartphone addiction were significantly negative correlation with emotional intelligence and critical thinking disposition in nursing students. And the higher smartphone addiction was showed the lower emotional intelligence, critical thinking disposition. Smartphone addiction were no significantly correlation with communication skill in nursing students. Emotional intelligence were significantly positive correlation with critical thinking disposition and communication skill in nursing students. Therefore, To increase emotional intelligence and critical thinking disposition of nursing students, it is necessary to develop and test the program for decrease smartphone addiction of nursing students.

Impact of Coping and Communication Skills Program on Physician Burnout, Quality of Life, and Emotional Flooding

  • Penberthy, Jennifer K.;Chhabra, Dinesh;Ducar, Dallas M.;Avitabile, Nina;Lynch, Morgan;Khanna, Surbhi;Xu, Yiqin;Ait-Daoud, Nassima;Schorling, John
    • Safety and Health at Work
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    • v.9 no.4
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    • pp.381-387
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    • 2018
  • Background: Physician behaviors that undermine a culture of safety have gained increasing attention as health-care organizations strive to create a culture of safety and reduce medical errors. We developed, implemented, and assessed a course to teach physicians skills regarding effective coping and interpersonal communication skills and present our results regarding outcomes. Methods: We examined a professional development program specifically designed to address unprofessional or distressed behaviors of physicians, and we evaluated the impact on burnout, quality of life, and emotional flooding scores of the physicians. Assessments of burnout, quality of life, and emotional flooding were assessed preintervention and postintervention. Results: Results demonstrated statistically significant reductions over time in physicians' emotional flooding and emotional exhaustion (EE). Specifically, using a Wilcoxon Signed-Rank test, results revealed that flooding scores at follow-up were statistically significantly lower than at baseline, V = 590, p < 0.05, and EE and personal accomplishment distributions were found to significantly deviate from normal as indicated by Shapiroe-Wilks tests (p < 0.05). A Wilcoxon signed-rank test indicated that EE scores were significantly higher at baseline compared to follow-up 1, V = 285, p < 0.05. Conclusion: We conclude that the physician participants who enrolled in the educational skills training program improved scores on emotional flooding and EE and that this may be indicative of improved skills related to their experiences and learning in the program. These improved skills in physicians may have a positive impact on the overall culture of safety in the health system setting.

The Structural Relationships among Emotional Intelligence, Communication Ability, Collective Intelligence, Learning Satisfaction and Persistence in Collaborative Learning of the College Classroom (대학생의 협력학습에서 감성지능, 의사소통능력, 집단지성, 학습만족도 및 학습지속의향 간의 구조적 관계)

  • Song, Yun-Hee
    • Journal of Convergence for Information Technology
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    • v.10 no.1
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    • pp.120-127
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    • 2020
  • The purpose of this study was to examine related variables that improve learning outcomes in collaborative learning. Based on literature reviews, emotional intelligence was used as a variable of personal character, communication ability and collective intelligence were used as variables in learning process, and learning satisfaction, and persistence were used as variables of learning outcomes. Data were collected from 3,475 students at A university, and were analyzed using structural equation modeling. The results of this study are as follows: First, it turned out that emotional intelligence had a significant and positive impact on communication ability, collective intelligence, learning satisfaction, and persistence. Second, communication ability influenced collective intelligence and persistence positively. Third, collective intelligence influenced learning satisfaction and persistence positively. Fourth, learning satisfaction had a significant and positive impact on persistence. These findings offer basic data for collaborative learning by revealing the structural relationships among related variables that improve learning outcomes in collaborative learning of college students.