• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.115-128
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• 2004

Social structure has diversified, and changed into the form of pluralism since entering the 21st century. Specially, entering in the 21st century modem fashion is expressed to the luxurious feminism which expresses sensual, strong, and decorative elegant based on the womanly beauty. The gorgeous image is a splendid and luxurious image. Also it is the fashion image which is expressed strongly by the decorative detail elements among the design components. Then, it appears often in modem fashion as the pursuit image of modem persons. Therefore, the purpose of this study was not only to analyze the meaning providence and the diagnostic elements about the gorgeous image that appears often in modem fashion, but also to help the various fashion image representations by arranging the presenting principle and the method of fashion image systematically setting in the trend toward modem fashion. The method of this study was a theoretical research of the literature materials concerned with fashion images by the clothes. Also, the questionnaires were completed by selected specialists as investigation subjects who were variously engaged in the fashion-related fields in order to research the gorgeous image. In the above results. the gorgeous image's diagnostic constituent was grasped laying stress on the characteristic of the clothes. Then, the whole concept named Luxury Imagination was chosen, and 4 suits of the gorgeous image were produced by these results In the diversified and personalized modem fashion with he above results the flowing of the gorgeous image is the part able to be expressed exactly in the view of the image pursued by the public.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1203-1214
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• 2001

This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1205-1214
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• 1997

The purpose of this study is to positively investigate if the theory of self-monitoring among various individual trait theories would be a theoretical concept which can explain about the differences of clothing behavior under given social situations among Female university students in Korea. For this purpose, the following research problem were set up; 1. Self-monitoring levels and changing differences of self-image as per situation would be reviewed. 2. Self-monitoring levels and changing differences of clothing selection factors as per situation would be reviewed. The results of this study can be summarized as follows; First, as a result of analyzing the differences of situational self-image pursuits within per situation depending on individuals self-monitoring levels, the differences were found significant by. Namely, the adjectives for situational self-image which corresponded to those who had high self-monitoring than low self.monitoring were "womanly", "refined", "sensual", "lively" and "elegant". Second, as a result of analyzing the differences of priority of clothing selection factors within per situation depending on individuals self-monitoring levels, the differences were found significant by. Those who had high self-monitoring level put a higher priority on fashionability, aesthetics and status.symbol of clothing within per situation, while those who had low self-monitoring thought important for economy or utility within per situation.rtant for economy or utility within per situation.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.75-92
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• 2001

The purpose of this study was to investigate the grandparents' clothing image perceived by adolescents. Self-administered questionnaires were distributed and collected from 547 middle school and high school students from March to April in 2000. Frequencies, percentages, mean. and standard deviation were calculated. χ²-test, t-test, F-test, and ANOVA were used for group differences, and Duncan's multiple range test was used. The results were as follows : 1. Grandparents' clothing images were classified into four images of elegant, comfortable, fashionable and active. 2. Adolescents in middle school, in high economic status, in higher academic achievement, and who pursuited fashion perceived favorable grandparents' clothing images as more favorable. Adolescents perceived clothing images of younger grandparents with higher economic status, or grandmother as more favorable. Adolescents who had a good affection and a good-cognition to their grandparents perceived their clothing images as more favorable. Adolescents perceived their mother-side-grandparents clothing images as more favorable. 3. Grandparents were segmented into 3 groups of the fashion pursuit, the utility pursuit, and the stagnated according to their adolescents' clothing image perception. The adolescents in higher economic status, who pursuited fashion, and had a favorable cognition to their grandparents tended to perceive their grandparents as the fashion pursuit. Adolescents who had a high affection to their grandparents tended to Perceive their grandparents as the utility pursuit. Adolescents perceived their mother side grandparents as the utility pursuit.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.703-714
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• 2005

The purpose of this study is to acquire various methods for the fashion image coordination and to examine common features of variation of coordination methods according to the trend. It has attained by investigating Men's fashion image coordination through trend analysis in terms of its coordination features and its variety aspects. For this study, it has classified into twelve typical Men's fashion images in collecting 1,291 pieces of photographs on the subject of jackets and pants from Men's fashion collection$(1995\~2002)$. The study has examined methods and features of fashion image coordination by year according to design elements and the harmony between items. In addition, it has drawn common factors in the image coordination. The summary and conclusion are as follows. A year of 1995, it has presented as the essential code of the variation that morphologic aspects of a design in the fashion image coordination. Various designs have developed through the variation of shapes such as shoulder width, shoulder pad, jacket width and its length and so on. In the initial stage, the width of shoulder and jacket has fitted into large pattern and then adjusted elegantly to make fit the body that indicates a dissolution according to an avant-garde image. At the time that over-measurement of the shape has reduced and high quality and variation of materials has gradually become significant. Those are often used that high-quality glossy materials or other materials which are opposite to the basic code of the original fashion image materials and qualities regardless of images. On the pattern and color, in addition, have represented neat and elegant impression with moderate applications rather than quantitative abundance that have used opposite elements to the basic code f3r the change code like materials. Furthermore, before and after 1999, ' it shows that a concept of the total coordination has arisen that increased coordination methods to strengthen and affluent its images for the whole with wearing accessaries such as hats, gloves, sunglasses, mufflers, bags, belts and so on.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.55-66
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• 2004

The objectives of this study were to examine how image evaluation and preference of women's clothing color vary according to perceiver's culture, gender, and clothing color; to investigate the differences of image evaluation according to body type and the clothing color; and to disclose what image affects to the clothing color preference of Korean and American. Subjects were 388 Korean and 363 American college men and women. The American evaluated the wearer more elegant, feminine, and neater than the Korean did. Clothing color gave significant influence on perception of all image variables. Koreans showed that red and blue color shirts were perceived to be individualistic. Koreans considered blue, indigo, purple, gray, and black were perceived to be less feminine. This means that they evaluated the colors of blue range and low chroma were masculine according to their traditional attitude. Women were more attracted by indigo and purple, while men tended to evaluate yellow as an appealing color. The evaluation of sociability varied depending on the perceiver's culture and clothing colors. The corpulent body type had negative evaluation rather than the ordinary one without the relation with the color of clothing for Koreans and Americans. The evaluation of sociability of Americans had an interaction effect by the body type and clothing color. Attractiveness gave the first significant influences on clothing color preference, and the next came individual(-) and splendid image for Korean men. The individual image gave Korean men to be negative effect. Attractiveness, elegance, and sociable image gave significant influences on clothing color preference in Korean women. For American men, elegance gave the first significant influences on clothing color preference, and the next came sociability and neatness, while elegance was the first and the next came sociability and attractiveness for American women.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.128-136
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• 2002

This research was designed to study the Korean dress design trends and different kinds of ancient patterns applied to the Korean dresses in 2001. The trend sources were collected by the HANBOK monthly journal and the symbolism of patterns associated with these patterns being used the prevalent Korean dress collection in markets. The results of the research can be summarized as following; The most of Korean dress image was elegant of ancient mode. Main colors of the traditional Korean jacket were white, yellowish white and green. However, main color of the traditional Korean skirt was represented as red. A plant pattern was the most popular pattern in a practical purpose. It looks beautiful and it is also easily manufactured with open space. Copying other patterns definitely damage the elegance of the Korean dress. It is time for us to not only keep our own traditions but also study and develop new patterns. Designers must study to develop the image and patterns which are agreed with consumer's taste.

• The Research Journal of the Costume Culture
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• v.8 no.5
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• pp.726-740
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• 2000

The purpose of this study is to evaluate the combination of suit details through visual evaluation which helps compensating the classic style suits-middle aged women's body construct for their more attractive fashion styles. The styles of the evaluated suits are formal and classical. The designs of evaluated suits are manipulated in 40 different kinds by the essential elements such as collars, necklines(tailored collars, soutien collars, stand collars, round necklines, V-necklines, etc.), bottoms(slacks, skirts), pocket (flap pocket, none) and opening(opened, closed). The data evaluated by a multiple ranking test were analyzed by paired t-test, ANOVA and Duncan's multiple raged test. The results are summarized as follows : 1. A middle aged woman on skirts suits look more graceful, more elegant, and a bit more refined than that on slacks suits. 2. A middle aged woman wearing a jacket with flap pockets on looks more balanced, and graceful than when wearing with no pockets. 3. Wearing closed jackets looks more balanced and graceful than on opened jackets. 4. The types of collar·necklines can be called the details which put much influence on Image effects. Putting on tailored collar suits is the most graceful, refined, balanced and harmonious case than any others.