• 패션비즈니스
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• 제23권3호
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• pp.10-22
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• 2019

Eco-design is an environmental key point since consumers' consumption behaviors have huge impacts on the environment. The objective of this study was to investigate the various responses between Chinese and Korean consumers and to look into the effects that consumers' environmental awareness have on eco-design clothing product purchase, usage and disposal. The study comprised of literature review and empirical research conducted through on line survey (www .sojump.com) from 5-20th Jan 2019. 200 Chinese respondents and 200 Korean respondents were collected and structural equation modeling (SEM) was used to test the research hypotheses. The results suggested that consumers' environmental awareness positively influenced their three ecological dimensions about consumption. In addition, the positive relationship was also influenced by respondents' nationality. These results suggest that consumers' environmental awareness is an important responsibilities and could become more important retail mix for clothing marketers. Findings would also enable environmental organizations to understand eco behavior and to design appropriate strategic decisions to appeal eco-summers. Other findings and implications were also discussed.

• 한국의상디자인학회지
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• 제18권1호
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• pp.11-22
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• 2016

The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

• 한국의상디자인학회지
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• 제17권1호
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• pp.117-130
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• 2015

As environmental issues have become a worldwide concern after the 20th century, the idea and the term of 'green growth development' has become familiar to the public. After 2008, the green growth development dramatically became an important ideology in Korea; thus industries, studies and product investments in relation are in active progress. Following the trend, the latter major unit of the middle school textbook "Technology & Home Economics" was named the revision of elementary, middle and high school textbooks in 2009. The learning goal of 'green' or 'eco-friendly' of the revised edition of the textbook will guide the middle school students to have better understanding of the issues of clothing habits and the environment. Furthermore, students will be able to apply the 'green' concepts in their real life and put eco-friendly clothing habits into action. Thus, the practice of effective learning will depend on the quality of the current issue of the textbook. Therefore this study analyzes the eco-friendly contents of the semi-unit from 7 different textbooks and presents an example of textbook production to the preliminary teacher of home economics.

• 한국의류학회지
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• 제34권10호
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• pp.1754-1766
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• 2010

Excessive consumption, pollution, and am expanding global population are seen as very important issues that must be solved through reusable materials and the reduction of energy consumption. This study examines the values and design elements such as line, color, and textures in eco-friendly fashion that could contribute to the product development of an eco-friendly brand. The following methods of analysis were used in this study. An in-depth interview (where the interviewer records the response of interviewers to questions) was used to grasp the diverse design properties of products that customers need or want and the recorded interviews were documented by computer using open coding. The results show that the personal, economic, and social value of eco-friendly fashion has increased, in addition to the environmental value. The needs and preference of customers for eco-friendly fashion design were diversified and the consumer consciousness was more advanced than the consciousness of experts. This shows that it is not enough to consider the effect on the environment. In conclusion, understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in the development of products are necessary for advanced eco-friendly fashion.

• 한국의류학회지
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• 제34권3호
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• pp.492-507
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• 2010

The eco-design in modem fashion is mixed with a well-being trend that combines functionality and ethics with technology to suggest a new fashion style for the $21^{st}$ century. This study analyzes the colors of the eco-design in the current fashion trends and identifies the eco-friendly color images that suggest directions for eco-design. The results of this study are as follows. First, the eco-design is an ethical design concept of the ecological value. It can be classified into the functional efficiency in the multi-functionality the sustainability, the recycling capability, the trends for health and craftsmanship, according to various suggestions by eco-design related theorists. Second, the eco-colors shown in the fashion trend follow the order of YR, R, Y, N, and B, with the order of the pale, grayish, light grayish and dull tones. Third, the hue trends of eco-colors each eco-type are focused on R, YR, and Y. With regards to the tones, the functional efficiency, the multi-functional capability, and the sustainability are shown in the neutral tone, while the recycling capability is shown in the grayish tone and the trends pursuing health and craftsmanship are shown in the pale tone.

• 한국의상디자인학회지
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• 제18권4호
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• pp.1-15
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• 2016

The object of this study is to find out the influence of college students' consumption value on consumer attitudes towards environmental awareness and clothing environmental behavior. Questionnaires were administered to 236 college students living in DaeguCity and Kyoungbuk province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Our findings are as follows. Consumption value of college students had factors as differentiated, consumption needs, utility, economies ostentation, others awareness, and belonging. Consumer attitudes towards environmental awareness were found as environmental importance, environmental product purchase, environmental product interest, and environmental action. Clothing environmental behavior were found as up cycle, buying eco-friendly clothing, active participation, saver purchase, and eco-friendly clothing management. The result of this study showed differentiated, others awareness, and belonging had significant effect of environmental product purchase and consumption needs, utility, and belonging had significant effect of environmental action. Differentiated, and others awareness had significant effect of up cycle, buying eco-friendly clothing, active participation, and eco-friendly clothing management. Gender of college students showed significant differences consumption value, consumer attitudes towards environmental awareness, and clothing environmental behavior.

• 복식문화연구
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• 제20권1호
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• pp.72-82
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• 2012

The purpose of this research to look into formative characteristics of eco T-shirt design. Previous study researchers have mostly focused on overall eco fashion design, but on the other hand the research on eco product entity leaves much to be desired. We analyzed formative characteristics of eco T-shirt design that is easily accessible in real life and is easy to passing message. We selected 23 eco brands through internet and analyzed total 500 photos of eco T-shirt. Each photo was categorized by sex and the nations which belong to the eco fashion world associations. The content and statistical analysis was used for data analysis. The content of the research is as the following. First, it was found out that basic straight silhouette, achromatic color, human pattern, plant pattern, and eco-friendly organic material were used for the design of eco T-shirt. Second, it showed difference of silhouette, color, pattern according to nations. Third, it showed difference of silhouette, color, pattern according to sex. Fourth, symbolism of eco T-shirt was nature love, nature support, society ethicality, anti-sociality, and economics. This research aims for providing practical help and assistance to the development of eco T-shirt and its relevant industries.

• 복식문화연구
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• 제20권1호
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• pp.62-71
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• 2012

The purpose of this research is to analyze the characteristics of the color combination in Eco fashion design. 532 pictures related to eco was collected through Eco brand web sites from 2008 through 2011. The characteristics for analysis include color combination and tone. The method of research is content and statistical analysis. The result of the research is summed up below. First, achromatic color was most frequently presented in Eco fashion. Also monotone color or single color combination were displayed often. Secondly, many dresses were of single color combination and T-shirt items displayed contrast color combination created by luminosity difference. Third, the outcome of comparing seasons was that both seasons presented single color and contrast color combination. The difference between countries proved slight as single color coloration dominated. This considered the process which was non-chemical manufacture for eco-friendly. For the combination of colors, the same coloration with single colors or contrast coloration due to the differences of brightness were presented quite often, generally, the modern image fashion without fancy factors have shown a lot. These results that minimalism trend was included in eco-friendly image.

• 한국의류학회지
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• 제41권5호
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• pp.783-795
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• 2017

This study measured consumer's recognition, reliability, emotion and images about current eco-marks as well proposed an eco-mark rating scale and mark designs to improve consumer's trust on the fashion product marks. We used a questionnaire survey to collect data from 150 persons about knowledge, interests, and practice on eco fashion products in relation to trustfulness and positive images for three domestic and three international eco-marks. We evaluated and gave eco scores to six fiber-type products (cotton, organic cotton, wool, polyester, biodegradable polyester and nylon) in terms of consumer's use, water & land consumption, waste amount, carbon footprint, and toxicity. We suggested a new 5-level rating scale for eco marks, which quantified the concept of environmental friendliness of fiber products. The design for eco-mark of rating scale showed the total grade with two sub scores of environmental sides and human sides developed with an improved visual understanding for consumers. The design is one through benchmarking the energy-consumption efficiency mark, which is familiar to consumers such as a half circle shape to save environment resources to alarm consumers to environment problems.

• 복식문화연구
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• 제19권1호
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• pp.119-127
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• 2011

This purpose of this study was to analyze the formation and look into design characteristics by types and method of expression on multifunctional eco-friendly fashion design. Total 191 pieces of multifunctional fashion design photographs were collected through fashion collection from 2000 S/S to S/S 2010 F/W on the website. First, the characteristics of multifunctional eco-friendly fashion design used squared silhouette, achromatic colors, plain patterns for pollution control, hard materials to prolong the product, it was clear that details were minimized to save resources. Second, there were 5 changeable types of multifunctional eco-friendly fashion design which were changes in changing forms, material changes, item changes, detail changes and complex changes. Third, as the result of changeable types by method of expression, the changing forms were expressed by removable, material changes by reversible, detail changes by open and close and item changes by shifting. Forth, the formative properties of multifunctional eco-friendly fashion design had flexibility, multifunction, versatility and amusing. Therefore, this study will be helpful in planning multifunctional eco-friendly fashion design according to the kind of formative characteristics, changeable types, method of expression and provide concrete fundamental materials for the expert in clothing on the base of objective data through statistical analysis.