Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Improvement of Consumer's Reliability on the Eco Label by Suggestion of Quantifying Rating System

소비자 신뢰도를 높인 친환경 인증마크의 등급제 제안

  • Na, Dong-Kyu (Dept. of Law, Graduate School, Hongik University) ;
  • Kim, Jisu (Dept. of Clothing & Textiles, Inha University) ;
  • Kim, Minsup (Dept. of Clothing & Textiles, Inha University) ;
  • Na, Youngjoo (Dept. of Clothing & Textiles, Inha University)
  • 나동규 (홍익대학교 대학원 법학과) ;
  • 김지수 (인하대학교 대학원 의류학과) ;
  • 김민섭 (인하대학교 대학원 의류학과) ;
  • 나영주 (인하대학교 대학원 의류학과)
  • Received : 2016.11.28
  • Accepted : 2017.07.11
  • Published : 2017.10.31
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Abstract

This study measured consumer's recognition, reliability, emotion and images about current eco-marks as well proposed an eco-mark rating scale and mark designs to improve consumer's trust on the fashion product marks. We used a questionnaire survey to collect data from 150 persons about knowledge, interests, and practice on eco fashion products in relation to trustfulness and positive images for three domestic and three international eco-marks. We evaluated and gave eco scores to six fiber-type products (cotton, organic cotton, wool, polyester, biodegradable polyester and nylon) in terms of consumer's use, water & land consumption, waste amount, carbon footprint, and toxicity. We suggested a new 5-level rating scale for eco marks, which quantified the concept of environmental friendliness of fiber products. The design for eco-mark of rating scale showed the total grade with two sub scores of environmental sides and human sides developed with an improved visual understanding for consumers. The design is one through benchmarking the energy-consumption efficiency mark, which is familiar to consumers such as a half circle shape to save environment resources to alarm consumers to environment problems.

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References

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